Bratwurst Audience in Germany
Bratwurst has an estimated audience of 617,791 people in Germany. 45.4% are female, 54.6% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Five Guys, Starbucks, Currywurst, Burger King, Subway.
The average Bratwurst fan in Germany is 44.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Five Guys, Starbucks, Currywurst, with strongest over-indexing on Five Guys (20.97× the country average). Demographically, the Bratwurst audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Bratwurst fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 44.0 |
| Estimated audience size | 617,791 |
Audience persona
The typical Bratwurst fan in Germany is balanced, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Five Guys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,445 | 0.83× |
| Bayern | 97,198 | 0.98× |
| Baden-Württemberg | 63,399 | 0.75× |
| Niedersachsen | 55,157 | 0.92× |
| Thüringen | 43,420 | 2.76× |
| Hessen | 42,790 | 0.91× |
| Sachsen | 41,120 | 1.36× |
| Berlin | 30,263 | 1.1× |
| Rheinland-Pfalz | 25,540 | 0.83× |
| Sachsen-Anhalt | 18,835 | 1.18× |
| Brandenburg | 17,097 | 0.89× |
| Schleswig-Holstein | 13,712 | 0.62× |
| Mecklenburg-Vorpommern | 10,915 | 0.93× |
| Hamburg | 9,946 | 0.71× |
| Saarland | 4,180 | 0.55× |
| Bremen | 3,684 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Five Guys | 20.97× | Food & Beverages |
| Starbucks | 5.32× | Food & Beverages |
| Currywurst | 13.48× | Food & Beverages |
| Burger King | 3.33× | Food & Beverages |
| Subway | 4.04× | Food & Beverages |
| KFC | 3.69× | Food & Beverages |
| Nordsee | 4.64× | Food & Beverages |
| Diners | 3.87× | Food & Beverages |
| REWE | 1.76× | Shopping |
| Bild | 1.58× | News |
| Thuringian sausage | 21.99× | Food & Beverages |
| McDonald's | 2.4× | Food & Beverages |
| Sausage | 4.58× | Food & Beverages |
| Netto Marken-Discount | 1.69× | Shopping |
| Lunch | 3.14× | Food & Beverages |
| Kaufland | 1.63× | Shopping |
| Online food ordering | 4.07× | Food & Beverages |
| Hamburger | 3.63× | Food & Beverages |
| Wetter.com | 1.7× | Home & Garden |
| Edeka | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.54 |
| Quality Awareness | PREMIUM | 1.45 |
| Indulgence | JOY | 1.39 |
| Sports Activity | POWER | 1.34 |
| Sustainability | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Germany | 25.6% |
| United Kingdom | 3.5% |
See Bratwurst audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Bratwurst have in Germany?
Bratwurst has an estimated audience of 617,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bratwurst fans?
45.4% of Bratwurst fans are female, 54.6% are male, with an average age of 44.0 years.
Which brands do Bratwurst fans like most?
Bratwurst fans show strongest brand affinity for Five Guys (20.97×), Starbucks (5.32×), and Currywurst (13.48×) over the country average.
Where do Bratwurst fans live in Germany?
Bratwurst fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,445), Bayern (reach 97,198), and Baden-Württemberg (reach 63,399). These three regions account for the largest share of the active audience.
What other brands do Bratwurst fans also like?
Beyond Bratwurst itself, the audience over-indexes on Starbucks (5.32×), Currywurst (13.48×), Burger King (3.33×), and Subway (4.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bratwurst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.