South Asian cuisine Audience in Germany
South Asian cuisine has an estimated audience of 170,279 people in Germany. 55.3% are female, 44.7% are male, average age 35.0. Top regions: Rheinland-Pfalz, Baden-Württemberg, Bayern. Top brand affinities: Five Guys, Arab cuisine, Jarritos, Bonnie Tyler, Kombucha.
The average South Asian cuisine fan in Germany is 35.0 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Bayern. Top brand affinities include Five Guys, Arab cuisine, Jarritos, with strongest over-indexing on Five Guys (31.74× the country average). Demographically, the South Asian cuisine audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of South Asian cuisine fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 35.0 |
| Estimated audience size | 170,279 |
Audience persona
The typical South Asian cuisine fan in Germany is more female, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Five Guys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 13,696 | 1.61× |
| Baden-Württemberg | 12,879 | 0.55× |
| Bayern | 12,459 | 0.46× |
| Nordrhein-Westfalen | 12,120 | 0.33× |
| Hessen | 9,602 | 0.74× |
| Berlin | 8,571 | 1.13× |
| Hamburg | 8,443 | 2.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Five Guys | 31.74× | Food & Beverages |
| Arab cuisine | 29.19× | Food & Beverages |
| Jarritos | 85.25× | Food & Beverages |
| Bonnie Tyler | 12.65× | Music & Radio |
| Kombucha | 22.46× | Food & Beverages |
| 24 (TV series) | 15.15× | Movies & TV |
| Street food | 6.33× | Food & Beverages |
| Kebab | 14.19× | Food & Beverages |
| Borussia Dortmund | 1.76× | Sports |
| Turkish cuisine | 8.97× | Food & Beverages |
| Chivas Regal | 18.43× | Food & Beverages |
| Tim Hortons | 57.25× | Food & Beverages |
| Ryanair | 2.59× | Travel & Leisure |
| Batman | 2.58× | Movies & TV |
| Trabzonspor | 5.55× | Sports |
| Kate Winslet | 6.33× | Movies & TV |
| Turkish Airlines | 5.29× | Travel & Leisure |
| Catering | 4.38× | Food & Beverages |
| Countertop | 5.14× | Home & Garden |
| I Am Legend (film) | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.33 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Urban Lifestyle | OPEN | 1.98 |
| Indulgence | JOY | 1.91 |
| Quality Awareness | PREMIUM | 1.89 |
| Price Sensitivity | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| United Kingdom | 14.4% |
| India | 10.4% |
See South Asian cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does South Asian cuisine have in Germany?
South Asian cuisine has an estimated audience of 170,279 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of South Asian cuisine fans?
55.3% of South Asian cuisine fans are female, 44.7% are male, with an average age of 35.0 years.
Which brands do South Asian cuisine fans like most?
South Asian cuisine fans show strongest brand affinity for Five Guys (31.74×), Arab cuisine (29.19×), and Jarritos (85.25×) over the country average.
Where do South Asian cuisine fans live in Germany?
South Asian cuisine fans in Germany are most concentrated in Rheinland-Pfalz (reach 13,696), Baden-Württemberg (reach 12,879), and Bayern (reach 12,459). These three regions account for the largest share of the active audience.
What other brands do South Asian cuisine fans also like?
Beyond South Asian cuisine itself, the audience over-indexes on Arab cuisine (29.19×), Jarritos (85.25×), Bonnie Tyler (12.65×), and Kombucha (22.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South Asian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.