Rascasse Audience Intelligence

Doner kebab Audience in United States

A data profile of the people who buy, follow and care about Doner kebab in United States — modelled from more than twelve digital signal sources. Doner kebab has an estimated audience of 790,723 people in United States.

#198among Dish in United States#9569among Topic in United States#1535in Food & Beverages

The average Doner kebab fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Arab cuisine, Fish and chips, Street food, with strongest over-indexing on Arab cuisine (21.54× the country average).

Demographically, the Doner kebab audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doner kebab fan in United States is balanced, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arab cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doner kebab profile in United States.

Audience size
791K
in United States
Gender
54.8%♀
45.2% male
Age
38.6
average years
Country rank
#27678
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doner kebab fans

54.8% are female, 45.2% are male, average age 38.6.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Doner kebab audience in United States
MetricValue
Female54.8%
Male45.2%
Average age38.6
Estimated audience size790,723
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Doner kebab audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Doner kebab audience comes from United States.

Worldwide audience distribution share by country for Doner kebab
CountryShare
United Kingdom13.0%
Germany9.1%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doner kebab audience in United States is strongest.

Fig. 05

Top regions by affinity

Doner kebab fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K2.08×
02Alaska~3K1.64×
03Washington, District of Columbia~4K1.58×
04New York~70K1.53×
05New Jersey~30K1.52×
06Washington~20K1.42×
07Utah~10K1.36×
08Colorado~20K1.27×
09Wyoming~1K1.27×
10Virginia~20K1.20×
11Illinois~30K1.19×
12Vermont~2K1.17×
13Oregon~10K1.11×
14Massachusetts~20K1.07×
15California~90K1.06×
16Michigan~20K1.06×
17Indiana~10K1.02×
18New Hampshire~3K1.02×
19Maryland~10K1.01×
20Connecticut~8K0.99×
21Kansas~6K0.98×
22Hawaii~3K0.98×
23Missouri~10K0.97×
24Minnesota~10K0.97×
25Florida~50K0.96×
26Nevada~7K0.96×
27Texas~60K0.95×
28Pennsylvania~30K0.95×
29Maine~3K0.95×
30Georgia~20K0.93×
31North Carolina~20K0.91×
32Idaho~4K0.91×
33Delaware~2K0.91×
34Montana~2K0.89×
35South Carolina~10K0.84×
36Iowa~5K0.83×
37Ohio~20K0.82×
38Nebraska~3K0.82×
39New Mexico~3K0.80×
40Rhode Island~2K0.79×
41Arizona~10K0.78×
42Oklahoma~7K0.78×
43Kentucky~8K0.76×
44South Dakota~1K0.76×
45Tennessee~10K0.75×
46West Virginia~3K0.73×
47Arkansas~5K0.72×
48Alabama~7K0.65×
49Louisiana~6K0.61×
50Mississippi~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Doner kebab, United States
0.58×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doner kebab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doner kebab audience
#·InterestCategoryAffinity×
01Arab cuisineFood & Beverages21.54×
02Chiwetel EjioforMovies & TV11.48×
03Fish and chipsFood & Beverages9.97×
04Food photographyArts & Culture9.29×
05Street foodFood & Beverages4.53×
06HypermarketShopping3.98×
07Sustainable energyHome & Garden3.89×
08Renewable energyBusiness & Career3.64×
09FedExBusiness & Career3.45×
10Discount storesShopping3.33×
11Italian cuisineFood & Beverages2.95×
12Pizza HutFood & Beverages2.82×
13Mortgage loansBusiness & Career2.59×
14Shopping mallsShopping2.56×
15SubwayFood & Beverages2.54×
16Domino's PizzaFood & Beverages2.41×
17Organic foodFood & Beverages2.24×
18Trader Joe'sShopping2.21×
19AirbnbTravel & Leisure2.06×
20McDonald'sFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doner kebab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doner kebab audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.30×
Convenience OrientationPREMIUM2.05×
Price SensitivityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doner kebab audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
DIY MentalityTHRILL0.84×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doner kebab have in United States?

Doner kebab has an estimated audience of 790,723 people in United States, concentrated in California and New York.

02

What is the gender split and age of Doner kebab fans?

54.8% of Doner kebab fans are female, 45.2% are male, with an average age of 38.6 years.

03

Which brands do Doner kebab fans like most?

Doner kebab fans show strongest brand affinity for Arab cuisine (21.54×), Fish and chips (9.97×), and Street food (4.53×) over the country average.

04

Where do Doner kebab fans live in United States?

Doner kebab fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Doner kebab fans also like?

Beyond Doner kebab itself, the audience over-indexes on Fish and chips (9.97×), Street food (4.53×), Pizza Hut (2.82×), and Discount stores (3.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Doner kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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