Rascasse Audience Intelligence

Neapolitan pizza Audience in Germany

A data profile of the people who buy, follow and care about Neapolitan pizza in Germany — modelled from more than twelve digital signal sources. Neapolitan pizza has an estimated audience of 316,711 people in Germany.

#96among Dish in Germany#5985among Topic in Germany#820in Food & Beverages

The average Neapolitan pizza fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Take-out, Sunday Brunch, Adriano Celentano, with strongest over-indexing on Take-out (7.47× the country average).

Demographically, the Neapolitan pizza audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neapolitan pizza fan in Germany is more female, around 33.1 years old, with strong Indulgence tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neapolitan pizza profile in Germany.

Audience size
317K
in Germany
Gender
64.4%♀
35.6% male
Age
33.1
average years
Country rank
#16656
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neapolitan pizza fans

64.4% are female, 35.6% are male, average age 33.1.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Neapolitan pizza audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age33.1
Estimated audience size316,711
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Neapolitan pizza audience in Germany
Age bracketShare%
16-1929%
20-2927%
30-3922%
40-4916%
50+6%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Neapolitan pizza audience comes from Germany.

Worldwide audience distribution share by country for Neapolitan pizza
CountryShare
Italy24.0%
United States16.8%
Japan13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neapolitan pizza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neapolitan pizza fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.56×
02Bayern~70K1.43×
03Baden-Württemberg~60K1.42×
04Berlin~20K1.40×
05Nordrhein-Westfalen~90K1.35×
06Hessen~30K1.33×
07Rheinland-Pfalz~20K1.06×
08Niedersachsen~30K1.03×
09Bremen~3K1.00×
10Schleswig-Holstein~10K0.96×
11Saarland~4K0.96×
12Brandenburg~7K0.70×
13Sachsen~10K0.64×
14Thüringen~5K0.57×
15Sachsen-Anhalt~4K0.50×
16Mecklenburg-Vorpommern~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Neapolitan pizza, Germany
0.49×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neapolitan pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neapolitan pizza audience
#·InterestCategoryAffinity×
01SmashburgerFood & Beverages35.27×
02LasagneFood & Beverages31.74×
03Adriano CelentanoMusic & Radio20.00×
04La StampaNews20.00×
05Il GiornaleNews20.00×
06Dracula UntoldMovies & TV20.00×
07Papa John's PizzaFood & Beverages18.23×
08Sanremo Music FestivalMusic & Radio17.88×
09Cutting boardHome & Garden11.62×
10Sunday BrunchKids & Family11.08×
11Eros RamazzottiMusic & Radio10.72×
12Desperate HousewivesMovies & TV9.37×
13Gourmet FoodsFood & Beverages7.78×
14Take-outFood & Beverages7.47×
15L'OsteriaFood & Beverages6.94×
16Chocolate brownieFood & Beverages6.86×
17Local foodFood & Beverages4.58×
18DinnerFood & Beverages4.43×
19Fast foodFood & Beverages3.49×
20Do it yourself (DIY)Home & Garden2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neapolitan pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neapolitan pizza audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.40×
Convenience OrientationPREMIUM1.76×
Design AffinityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neapolitan pizza audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Price SensitivityPREMIUM0.89×
Need for SecurityCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neapolitan pizza have in Germany?

Neapolitan pizza has an estimated audience of 316,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neapolitan pizza fans?

64.4% of Neapolitan pizza fans are female, 35.6% are male, with an average age of 33.1 years.

03

Which brands do Neapolitan pizza fans like most?

Neapolitan pizza fans show strongest brand affinity for Take-out (7.47×), Sunday Brunch (11.08×), and Adriano Celentano (20×) over the country average.

04

Where do Neapolitan pizza fans live in Germany?

Neapolitan pizza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Neapolitan pizza fans also like?

Beyond Neapolitan pizza itself, the audience over-indexes on Sunday Brunch (11.08×), Adriano Celentano (20×), Lasagne (31.74×), and Gourmet Foods (7.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Neapolitan pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neapolitan pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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