Neapolitan pizza Audience in Germany
Neapolitan pizza has an estimated audience of 316,711 people in Germany. 64.4% are female, 35.6% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Euskirchen (district), Eco Friendly Living, Oktay Kaynarca, Unique Gifts.
The average Neapolitan pizza fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Euskirchen (district), Eco Friendly Living, with strongest over-indexing on Hakone, Kanagawa (20× the country average). Demographically, the Neapolitan pizza audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Neapolitan pizza fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 33.1 |
| Estimated audience size | 316,711 |
Audience persona
The typical Neapolitan pizza fan in Germany is more female, around 33.1 years old, with strong Indulgence tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,092 | 1.43× |
| Bayern | 74,590 | 1.47× |
| Baden-Württemberg | 63,918 | 1.48× |
| Niedersachsen | 30,852 | 1× |
| Hessen | 30,521 | 1.26× |
| Berlin | 19,640 | 1.39× |
| Rheinland-Pfalz | 17,381 | 1.1× |
| Hamburg | 12,101 | 1.69× |
| Sachsen | 8,932 | 0.58× |
| Schleswig-Holstein | 8,862 | 0.78× |
| Brandenburg | 6,557 | 0.67× |
| Thüringen | 4,005 | 0.5× |
| Saarland | 3,538 | 0.91× |
| Sachsen-Anhalt | 3,185 | 0.39× |
| Bremen | 2,586 | 0.95× |
| Mecklenburg-Vorpommern | 2,506 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 20× | Travel & Leisure |
| Euskirchen (district) | 20× | Travel & Leisure |
| Eco Friendly Living | 6.85× | Home & Garden |
| Oktay Kaynarca | 12.2× | Movies & TV |
| Unique Gifts | 2.04× | Shopping |
| Knokke-Heist | 9.47× | Travel & Leisure |
| Haute Route | 20× | Sports |
| Corona (band) | 3.36× | Music & Radio |
| Gil Ofarim | 1.64× | Music & Radio |
| Val-d'Isère | 13.09× | Travel & Leisure |
| Product design | 1.86× | Business & Career |
| Eimsbüttel (quarter) | 11.64× | Travel & Leisure |
| Birthday Gifts | 1.78× | Kids & Family |
| Stradivarius | 1.59× | Shopping |
| Cachorro | 3.37× | Pets & Animals |
| Christmas Gift | 1.56× | Kids & Family |
| Bounce (film) | 8.62× | Movies & TV |
| Hakkasan | 20× | Food & Beverages |
| Nurse education | 1.89× | Kids & Family |
| Sixx | 2.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.77 |
| Healthy Lifestyle | BALANCE | 2.47 |
| DIY Mentality | THRILL | 2.04 |
| Sustainability | BALANCE | 1.84 |
| Pet Ownership | JOY | 1.79 |
| Design Affinity | PREMIUM | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.1% |
| United States | 16.9% |
| Japan | 13.1% |
See Neapolitan pizza audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Neapolitan pizza have in Germany?
Neapolitan pizza has an estimated audience of 316,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neapolitan pizza fans?
64.4% of Neapolitan pizza fans are female, 35.6% are male, with an average age of 33.1 years.
Which brands do Neapolitan pizza fans like most?
Neapolitan pizza fans show strongest brand affinity for Hakone, Kanagawa (20×), Euskirchen (district) (20×), and Eco Friendly Living (6.85×) over the country average.
Where do Neapolitan pizza fans live in Germany?
Neapolitan pizza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,092), Bayern (reach 74,590), and Baden-Württemberg (reach 63,918). These three regions account for the largest share of the active audience.
What other brands do Neapolitan pizza fans also like?
Beyond Neapolitan pizza itself, the audience over-indexes on Euskirchen (district) (20×), Eco Friendly Living (6.85×), Oktay Kaynarca (12.2×), and Unique Gifts (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neapolitan pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.