Neapolitan pizza Audience in United States

Neapolitan pizza logo

Neapolitan pizza has an estimated audience of 1,405,195 people in United States. 59.6% are female, 40.4% are male, average age 32.4. Top regions: New York, California, Pennsylvania. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Mathcore, Kakashi Hatake (Naruto), Google Home.

The average Neapolitan pizza fan in United States is 32.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Neapolitan pizza audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Neapolitan pizza fans

Demographic split for Neapolitan pizza audience in United States
MetricValue
Female59.6%
Male40.4%
Average age32.4
Estimated audience size1,405,195

Audience persona

The typical Neapolitan pizza fan in United States is more female, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Neapolitan pizza in United States
RegionReachAffinity
New York126,7211.61×
California114,1020.74×
Pennsylvania103,0642.18×
Florida97,3071.02×
Nevada88,6606.52×
Texas88,4610.73×
Illinois71,2641.52×
New Jersey69,6321.95×
Ohio52,4771.21×
Massachusetts43,9781.59×
Georgia40,2260.93×
West Virginia39,6606.06×
North Carolina38,1420.9×
Virginia32,9890.96×
Michigan25,4850.69×
Connecticut24,1751.72×
Indiana20,0240.78×
Missouri18,9840.84×
Wisconsin17,4690.83×
Arizona16,4660.57×
Maryland16,3440.68×
Washington15,8500.56×
Tennessee12,8220.45×
Colorado12,7980.58×
Louisiana12,3610.68×
South Carolina10,8830.51×
Minnesota10,7600.53×
Iowa8,4630.73×
Oregon8,4410.52×
Alaska6,9092.3×
Kentucky6,5520.37×
Alabama6,4740.33×
Utah6,4070.51×
Oklahoma5,6790.36×
Kansas4,8380.44×
Maine4,7160.94×
Rhode Island3,9860.89×
New Hampshire3,8530.7×
Arkansas3,5310.31×
Washington, District of Columbia3,4440.82×
Nebraska3,4410.49×
Hawaii3,1040.51×
Idaho3,0390.43×
Mississippi2,6040.22×
Delaware2,6010.67×
New Mexico2,2320.32×
Vermont1,2980.53×
Montana1,2140.31×
North Dakota9980.35×
South Dakota9790.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neapolitan pizza audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music20×Music & Radio
Mathcore18.06×Music & Radio
Kakashi Hatake (Naruto)40.03×Literature
Google Home11.64×Technology & Electronics
Natural rubber3.27×Cars & Mobility
Bank account3.62×Business & Career
Collectable1.76×Kids & Family
The Historian16.48×Literature
Takers9.26×Movies & TV
Eurail16.57×Cars & Mobility
Historic site3.08×Arts & Culture
Unique Gifts1.66×Shopping
Hattiesburg, Mississippi6.99×Travel & Leisure
Halsey, Oregon5.64×Travel & Leisure
UK garage3.5×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Biblical inspiration5.29×Politics & Society
Cachorro3.25×Pets & Animals
Grinch2.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neapolitan pizza audience
TraitClusterScore
Design AffinityPREMIUM2.29
Luxury OrientationPREMIUM1.98
LGBTQ+ IdentityOPEN1.9
Sports ActivityPOWER1.82
Healthy LifestyleBALANCE1.66
DIY MentalityTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Neapolitan pizza
CountryShare
Italy24.1%
United States16.9%
Japan13.1%

See Neapolitan pizza audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Neapolitan pizza have in United States?

Neapolitan pizza has an estimated audience of 1,405,195 people in United States, concentrated in New York and California.

What is the gender split and age of Neapolitan pizza fans?

59.6% of Neapolitan pizza fans are female, 40.4% are male, with an average age of 32.4 years.

Which brands do Neapolitan pizza fans like most?

Neapolitan pizza fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (20×), and Mathcore (18.06×) over the country average.

Where do Neapolitan pizza fans live in United States?

Neapolitan pizza fans in United States are most concentrated in New York (reach 126,721), California (reach 114,102), and Pennsylvania (reach 103,064). These three regions account for the largest share of the active audience.

What other brands do Neapolitan pizza fans also like?

Beyond Neapolitan pizza itself, the audience over-indexes on Regional styles of Mexican music (20×), Mathcore (18.06×), Kakashi Hatake (Naruto) (40.03×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neapolitan pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.