Rascasse Audience Intelligence

Neapolitan pizza Audience in United States

A data profile of the people who buy, follow and care about Neapolitan pizza in United States — modelled from more than twelve digital signal sources. Neapolitan pizza has an estimated audience of 1,405,195 people in United States.

#135among Dish in United States#7526among Topic in United States#1095in Food & Beverages

The average Neapolitan pizza fan in United States is 32.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include CiCi's Pizza, Marco's Pizza, Golden Corral, with strongest over-indexing on CiCi's Pizza (32.29× the country average).

Demographically, the Neapolitan pizza audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neapolitan pizza fan in United States is more female, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for CiCi's Pizza.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neapolitan pizza profile in United States.

Audience size
1.4M
in United States
Gender
59.6%♀
40.4% male
Age
32.4
average years
Country rank
#18637
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neapolitan pizza fans

59.6% are female, 40.4% are male, average age 32.4.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Neapolitan pizza audience in United States
MetricValue
Female59.6%
Male40.4%
Average age32.4
Estimated audience size1,405,195
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Neapolitan pizza audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Neapolitan pizza audience comes from United States.

Worldwide audience distribution share by country for Neapolitan pizza
CountryShare
Italy24.0%
United States16.8%
Japan13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neapolitan pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Neapolitan pizza fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K5.74×
02Nevada~80K5.63×
03Alaska~6K2.10×
04Pennsylvania~100K2.05×
05New Jersey~70K2.05×
06New York~200K2.02×
07Connecticut~20K1.52×
08Massachusetts~40K1.47×
09Rhode Island~7K1.47×
10Illinois~70K1.40×
11Minnesota~20K1.16×
12Ohio~50K1.12×
13Virginia~30K1.01×
14Florida~90K0.98×
15Georgia~40K0.95×
16Maine~4K0.86×
17Indiana~20K0.85×
18North Carolina~40K0.84×
19Delaware~3K0.82×
20Wisconsin~20K0.80×
21Washington, District of Columbia~3K0.78×
22California~100K0.76×
23New Hampshire~4K0.76×
24Iowa~8K0.73×
25Michigan~30K0.72×
26Missouri~20K0.72×
27Maryland~20K0.70×
28Texas~80K0.69×
29Vermont~2K0.67×
30Louisiana~10K0.62×
31Hawaii~4K0.60×
32Arizona~20K0.58×
33Washington~20K0.58×
34Colorado~10K0.57×
35South Carolina~10K0.57×
36Utah~7K0.57×
37Oregon~9K0.56×
38Nebraska~4K0.55×
39Kansas~6K0.54×
40Montana~2K0.52×
41North Dakota~2K0.52×
42Idaho~4K0.51×
43South Dakota~2K0.51×
44Tennessee~10K0.48×
45Kentucky~8K0.45×
46Oklahoma~7K0.44×
47Arkansas~5K0.43×
48New Mexico~3K0.43×
49Mississippi~5K0.40×
50Alabama~8K0.39×
Fig. 06

Affinity by region

Affinity by region — Neapolitan pizza, United States
0.39×1.00×5.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neapolitan pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neapolitan pizza audience
#·InterestCategoryAffinity×
01CiCi's PizzaFood & Beverages32.29×
02Marco's PizzaFood & Beverages21.18×
03Costa CoffeeFood & Beverages20.00×
04Golden CorralFood & Beverages17.68×
05California Pizza KitchenFood & Beverages13.41×
06LongHorn SteakhouseFood & Beverages5.75×
07Little CaesarsFood & Beverages5.24×
08Smoked meatFood & Beverages4.94×
09IHOPFood & Beverages4.76×
10Applebee'sFood & Beverages4.64×
11Five GuysFood & Beverages4.63×
12Online food orderingFood & Beverages4.25×
13Local foodFood & Beverages3.81×
14Olive GardenFood & Beverages3.56×
15Texas RoadhouseFood & Beverages3.24×
16Trader Joe'sShopping3.10×
17Italian cuisineFood & Beverages2.95×
18Buffalo Wild WingsFood & Beverages2.59×
19Do it yourself (DIY)Home & Garden2.26×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neapolitan pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neapolitan pizza audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.06×
Luxury OrientationPREMIUM1.70×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neapolitan pizza audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Convenience OrientationPREMIUM0.77×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neapolitan pizza have in United States?

Neapolitan pizza has an estimated audience of 1,405,195 people in United States, concentrated in New York and California.

02

What is the gender split and age of Neapolitan pizza fans?

59.6% of Neapolitan pizza fans are female, 40.4% are male, with an average age of 32.4 years.

03

Which brands do Neapolitan pizza fans like most?

Neapolitan pizza fans show strongest brand affinity for CiCi's Pizza (32.29×), Marco's Pizza (21.18×), and Golden Corral (17.68×) over the country average.

04

Where do Neapolitan pizza fans live in United States?

Neapolitan pizza fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Neapolitan pizza fans also like?

Beyond Neapolitan pizza itself, the audience over-indexes on Marco's Pizza (21.18×), Golden Corral (17.68×), Little Caesars (5.24×), and LongHorn Steakhouse (5.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Neapolitan pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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