Rascasse Audience Intelligence

Telepizza Target Market in Spain

A data profile of the people who buy, follow and care about Telepizza in Spain — modelled from more than twelve digital signal sources. Telepizza has an estimated audience of 3,085,897 people in Spain.

The average Telepizza fan in Spain is 34.8 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Community of Madrid, Catalonia.

Top brand affinities include Domino's Pizza, McDonald's, Carrefour Express, with strongest over-indexing on Domino's Pizza (3.02× the country average).

Demographically, the Telepizza audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Telepizza fan in Spain is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Domino's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telepizza profile in Spain.

Audience size
3.1M
in Spain
Gender
56.5%
43.5% male
Age
34.8
average years
Country rank
#1200
Brand in Spain
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Telepizza

56.5% are female, 43.5% are male, average age 34.8.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Telepizza audience in Spain
MetricValue
Female56.5%
Male43.5%
Average age34.8
Estimated audience size3,085,897
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Telepizza audience in Spain
Age bracketShare%
16-1925%
20-2926%
30-3923%
40-4920%
50+7%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Telepizza audience comes from Spain.

Worldwide audience distribution share by country for Telepizza
CountryShare
Spain65.5%
Portugal15.8%
Chile5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telepizza audience in Spain is strongest.

Fig. 05

Top regions by affinity

Telepizza customers by region in Spain
#RegionReachAffinity×
01Basque Autonomous Country~200K1.37×
02La Rioja~30K1.26×
03Castile and León~200K1.25×
04Extremadura~90K1.25×
05Castilla-La Mancha~200K1.24×
06Cantabria~50K1.24×
07Aragon~100K1.17×
08Andalusia~700K1.09×
09Navarre~40K1.05×
10Community of Madrid~600K1.02×
11Galicia~100K0.97×
12Comunidad Valenciana~300K0.88×
13Region of Murcia~90K0.80×
14Catalonia~500K0.78×
15Principality of Asturias~60K0.75×
16Canary Islands~90K0.55×
17Balearic Islands~30K0.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telepizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telepizza audience
#·InterestCategoryAffinity×
01Taco BellFood & Beverages3.19×
02Domino's PizzaFood & Beverages3.02×
03100 MontaditosFood & Beverages2.85×
04Papa John's PizzaFood & Beverages2.83×
05KFCFood & Beverages2.77×
06McDonald'sFood & Beverages2.22×
07ANIMEFLVInternet & Social Media2.13×
08Burger KingFood & Beverages2.10×
09Carrefour ExpressShopping1.93×
10Pull&BearFashion & Accessoires1.93×
11WallapopShopping1.86×
12HamburgerFood & Beverages1.76×
13Take-outFood & Beverages1.73×
14Maquillaje ProfesionalBeauty & Wellness1.73×
15women'secretFashion & Accessoires1.64×
16PrimarkShopping1.63×
17ReggaetonMusic & Radio1.62×
18Parfois (fashion accessories)Fashion & Accessoires1.60×
19FnacShopping1.60×
20Loterías y Apuestas del EstadoGames1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telepizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Telepizza audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
Early Adopter MentalityPOWER1.29×
Urban LifestyleOPEN1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Telepizza audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Design AffinityPREMIUM0.90×
TraditionCONSERVATISM0.91×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Telepizza's target market in Spain?

Telepizza's target market in Spain covers an estimated 3,085,897 people, concentrated in Andalusia and Community of Madrid.

02

What is the gender split and age of Telepizza customers?

56.5% of the Telepizza audience are female, 43.5% are male, with an average age of 34.8 years.

03

Which brands do Telepizza fans like most?

Telepizza fans show strongest brand affinity for Domino's Pizza (3.02×), McDonald's (2.22×), and Carrefour Express (1.93×) over the country average.

04

Where do Telepizza fans live in Spain?

Telepizza fans in Spain are most concentrated in Andalusia (reach ~700K), Community of Madrid (reach ~600K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Telepizza fans also like?

Beyond Telepizza itself, the audience over-indexes on McDonald's (2.22×), Carrefour Express (1.93×), Burger King (2.1×), and Take-out (1.73×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Telepizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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