Rascasse Audience Intelligence

100 Montaditos Target Market in Spain

A data profile of the people who buy, follow and care about 100 Montaditos in Spain — modelled from more than twelve digital signal sources. 100 Montaditos has an estimated audience of 2,311,807 people in Spain.

#3among Restaurants in Spain#171among Brand in Spain#108in Food & Beverages

The average 100 Montaditos fan in Spain is 36.5 years old, more female, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 100 Montaditos profile in Spain.

Audience size
2.3M
in Spain
Gender
66.1%♀
33.9% male
Age
36.5
average years
Country rank
#1706
Brand in Spain
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 100 Montaditos

66.1% are female, 33.9% are male, average age 36.5.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for 100 Montaditos audience in Spain
MetricValue
Female66.1%
Male33.9%
Average age36.5
Estimated audience size2,311,807
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the 100 Montaditos audience in Spain
Age bracketShare%
16-1920%
20-2928%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

64.3%

of the worldwide 100 Montaditos audience comes from Spain.

Worldwide audience distribution share by country for 100 Montaditos
CountryShare
Spain64.3%
Portugal20.8%
Italy2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 100 Montaditos audience in Spain is strongest.

Fig. 05

Top regions by affinity

100 Montaditos customers by region in Spain
#RegionReachAffinity×
01Community of Madrid~1.5M3.76×
02Comunidad Valenciana~600K2.40×
03Andalusia~700K1.56×
04Extremadura~60K1.24×
05Canary Islands~100K1.08×
06Cantabria~30K1.00×
07Aragon~50K0.85×
08Balearic Islands~50K0.84×
09Catalonia~300K0.79×
10Castilla-La Mancha~60K0.62×
11Navarre~20K0.57×
12La Rioja~8K0.56×
13Region of Murcia~40K0.53×
14Castile and León~50K0.48×
15Galicia~30K0.32×
16Principality of Asturias~20K0.31×
17Basque Autonomous Country~20K0.26×
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for 100 Montaditos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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