A data profile of the people who buy, follow and care about Taco Bell in Spain — modelled from more than twelve digital signal sources. Taco Bell has an estimated audience of 2,256,189 people in Spain.
The average Taco Bell fan in Spain is 35.8 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Popeyes Louisiana Kitchen, Five Guys, Telepizza, with strongest over-indexing on Popeyes Louisiana Kitchen (13.47× the country average).
Demographically, the Taco Bell audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Taco Bell fan in Spain is balanced, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Popeyes Louisiana Kitchen.
The key figures that characterise the Taco Bell profile in Spain.
53.1% are female, 46.9% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 35.8 |
| Estimated audience size | 2,256,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Taco Bell audience comes from Spain.
| Country | Share |
|---|---|
| United States | 76.6% |
| Canada | 3.9% |
| United Kingdom | 3.5% |
Where the Taco Bell audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 2.07× | |
| 02 | Catalonia | ~800K | 1.94× | |
| 03 | Comunidad Valenciana | ~500K | 1.87× | |
| 04 | Community of Madrid | ~700K | 1.80× | |
| 05 | Andalusia | ~500K | 1.22× | |
| 06 | Navarre | ~30K | 1.00× | |
| 07 | La Rioja | ~10K | 0.91× | |
| 08 | Region of Murcia | ~60K | 0.87× | |
| 09 | Castile and León | ~80K | 0.85× | |
| 10 | Basque Autonomous Country | ~60K | 0.75× | |
| 11 | Canary Islands | ~80K | 0.71× | |
| 12 | Castilla-La Mancha | ~60K | 0.66× | |
| 13 | Aragon | ~40K | 0.64× | |
| 14 | Principality of Asturias | ~30K | 0.59× | |
| 15 | Galicia | ~50K | 0.47× | |
| 16 | Extremadura | ~20K | 0.47× | |
| 17 | Cantabria | ~9K | 0.32× |
The strongest cross-interests of the Taco Bell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taylor Schilling | Movies & TV | 31.36× | ||
| 02 | Chipotle Mexican Grill | Food & Beverages | 30.78× | ||
| 03 | Hooters | Food & Beverages | 20.39× | ||
| 04 | Shake Shack | Food & Beverages | 16.65× | ||
| 05 | Tortilla chip | Food & Beverages | 15.90× | ||
| 06 | Five Guys | Food & Beverages | 14.33× | ||
| 07 | Popeyes Louisiana Kitchen | Food & Beverages | 13.47× | ||
| 08 | Tex-Mex | Food & Beverages | 13.26× | ||
| 09 | Subway | Food & Beverages | 7.60× | ||
| 10 | Fried chicken | Food & Beverages | 7.39× | ||
| 11 | Telepizza | Food & Beverages | 7.01× | ||
| 12 | Taco | Food & Beverages | 6.24× | ||
| 13 | Cheeseburger | Food & Beverages | 5.61× | ||
| 14 | Papa John's Pizza | Food & Beverages | 5.54× | ||
| 15 | Just Eat | Food & Beverages | 4.84× | ||
| 16 | KFC | Food & Beverages | 4.75× | ||
| 17 | Burger King | Food & Beverages | 4.35× | ||
| 18 | Domino's Pizza | Food & Beverages | 3.70× | ||
| 19 | McDonald's | Food & Beverages | 3.51× | ||
| 20 | Fast food restaurants | Food & Beverages | 3.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.64× | |
| Indulgence | JOY | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Taco Bell's target market in Spain covers an estimated 2,256,189 people, concentrated in Catalonia and Community of Madrid.
53.1% of the Taco Bell audience are female, 46.9% are male, with an average age of 35.8 years.
Taco Bell fans show strongest brand affinity for Popeyes Louisiana Kitchen (13.47×), Five Guys (14.33×), and Telepizza (7.01×) over the country average.
Taco Bell fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~700K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Taco Bell itself, the audience over-indexes on Five Guys (14.33×), Telepizza (7.01×), Burger King (4.35×), and Tortilla chip (15.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Taco Bell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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