Human sexuality Audience in Italy

Human sexuality has an estimated audience of 9,853,574 people in Italy. 63.7% are female, 36.3% are male, average age 40.1. Top brand affinities: SuperEnalotto, Love & Sex, General practitioner, TikTok, Non-fiction books.

Top brand affinities include SuperEnalotto, Love & Sex, General practitioner, with strongest over-indexing on SuperEnalotto (7.17× the country average). Demographically, the Human sexuality audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity.

Category: Kids & Family · Type: Topic

Demographics of Human sexuality fans

Demographic split for Human sexuality audience in Italy
MetricValue
Female63.7%
Male36.3%
Average age40.1
Estimated audience size9,853,574

Audience persona

The typical Human sexuality fan in Italy is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for SuperEnalotto.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human sexuality audience
BrandAffinityCategory
SuperEnalotto7.17×Games
Love & Sex5.5×Kids & Family
General practitioner3.47×Health
TikTok1.7×Internet & Social Media
Non-fiction books3.68×Literature
Dentistry3.12×Business & Career
Horoscope3.31×Health
Rose3.38×Home & Garden
Meat1.6×Food & Beverages
Doctor of Medicine2.86×Business & Career
Instant messaging1.71×Internet & Social Media
Musical theatre1.85×Movies & TV
Mediaset1.95×Technology & Electronics
Wikipedia1.75×Internet & Social Media
Gynaecology4.02×Health
Deal of the day1.8×Shopping
Diane Keaton2.97×Movies & TV
CSI (franchise)7.23×Movies & TV
Newspapers1.6×Literature
Milk1.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human sexuality audience
TraitClusterScore
Community OrientationOPEN1.16
LGBTQ+ IdentityOPEN1.13
MindfulnessBALANCE1.1
ExtroversionTHRILL1.1
Pet OwnershipJOY1.07
IndulgenceJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Human sexuality
CountryShare
United States24.6%
Italy5.1%
India4.4%

See Human sexuality audiences in other countries

More Kids & Family audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Human sexuality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.