A data profile of the people who buy, follow and care about Narrative in Brazil — modelled from more than twelve digital signal sources. Narrative has an estimated audience of 3,889,302 people in Brazil.
Narrative has an estimated audience of 3,889,302 people in Brazil. 64.2% are female, 35.8% are male, average age 36.0. Top brand affinities: Lana Del Rey, Prison Break, Transformers (toy line), Mr. Bean, Honey.
Top brand affinities include Lana Del Rey, Prison Break, Transformers (toy line), with strongest over-indexing on Lana Del Rey (11.65× the country average).
Demographically, the Narrative audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Narrative fan in Brazil is more female, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for Lana Del Rey.
The key figures that characterise the Narrative profile in Brazil.
64.2% are female, 35.8% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 36.0 |
| Estimated audience size | 3,889,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Narrative audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 8.4% |
| Brazil | 6.1% |
The strongest cross-interests of the Narrative audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lana Del Rey | Music & Radio | 11.65× | ||
| 02 | Prison Break | Movies & TV | 11.65× | ||
| 03 | Transformers (toy line) | Kids & Family | 11.65× | ||
| 04 | Mr. Bean | Movies & TV | 11.65× | ||
| 05 | Ukulele | Music & Radio | 11.65× | ||
| 06 | Deftones | Music & Radio | 11.65× | ||
| 07 | Caillou | Movies & TV | 11.65× | ||
| 08 | The Truman Show | Movies & TV | 11.65× | ||
| 09 | Cowboy Bebop | Movies & TV | 11.65× | ||
| 10 | Stan Lee | Movies & TV | 11.65× | ||
| 11 | Avenged Sevenfold | Music & Radio | 11.24× | ||
| 12 | Honey | Food & Beverages | 8.78× | ||
| 13 | Pretty Little Liars (TV series) | Movies & TV | 7.95× | ||
| 14 | Bee Gees | Music & Radio | 6.58× | ||
| 15 | Elizabeth Olsen | Movies & TV | 6.37× | ||
| 16 | Prince (musician) | Music & Radio | 6.23× | ||
| 17 | Toy Story (franchise) | Movies & TV | 6.07× | ||
| 18 | Rick and Morty | Movies & TV | 4.51× | ||
| 19 | Spanish language | Politics & Society | 2.84× | ||
| 20 | Superman | Movies & TV | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.82× | |
| Individualism | JOY | 1.43× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Quality Awareness | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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