Narrative Audience in United States

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Narrative has an estimated audience of 14,179,853 people in United States. 57.7% are female, 42.3% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home, Combat sport.

The average Narrative fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Narrative audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Narrative fans

Demographic split for Narrative audience in United States
MetricValue
Female57.7%
Male42.3%
Average age36.6
Estimated audience size14,179,853

Audience persona

The typical Narrative fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Narrative in United States
RegionReachAffinity
California2,390,9571.53×
Texas1,168,0620.96×
Florida976,4921.02×
New York841,2511.06×
Georgia566,1431.3×
Colorado542,2642.43×
Illinois448,0370.95×
Pennsylvania438,6410.92×
North Carolina422,6140.99×
Virginia377,1011.09×
Washington372,1701.31×
Ohio367,1980.84×
Michigan358,3180.97×
Massachusetts354,5671.27×
New Jersey312,5730.87×
Arizona286,0270.99×
Tennessee285,6811×
Maryland282,1731.16×
Indiana241,3540.93×
Missouri217,3010.95×
Alabama210,8741.06×
South Carolina209,1080.98×
Louisiana202,4861.11×
Oregon179,5291.1×
Minnesota179,3350.88×
Wisconsin174,3720.82×
Oklahoma155,9060.99×
Kentucky144,3580.81×
Nevada137,9711.01×
Connecticut127,3180.9×
Mississippi126,3681.08×
Arkansas113,7850.97×
Utah108,7610.86×
Kansas104,9760.94×
Iowa91,9740.79×
Hawaii76,8151.26×
New Mexico75,5631.06×
Idaho63,1800.89×
West Virginia58,2400.88×
Washington, District of Columbia55,2701.3×
Nebraska53,8330.76×
New Hampshire44,4930.8×
Maine42,2630.83×
Rhode Island39,1390.87×
Delaware30,6190.78×
Alaska30,1881×
Montana28,7750.73×
South Dakota25,7320.79×
North Dakota22,6910.78×
Vermont20,3540.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Narrative audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.55×Movies & TV
Google Home11.66×Technology & Electronics
Combat sport1.74×Sports
The Historian16.48×Literature
Cam Ward4.01×Sports
Collectable1.65×Kids & Family
Bank account2.56×Business & Career
Urban Outfitters1.65×Shopping
Israel1.73×Travel & Leisure
Nationality1.72×Politics & Society
Natural rubber1.66×Cars & Mobility
Home staging4.1×Home & Garden
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
JDSU1.84×Business & Career
Jesse Plemons2.07×Movies & TV
Monmouth County, New Jersey5.55×Travel & Leisure
Mothercare1.79×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Narrative audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.52
MindfulnessBALANCE1.48
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Narrative
CountryShare
United States22.2%
Italy8.4%
Brazil6.1%

See Narrative audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Narrative have in United States?

Narrative has an estimated audience of 14,179,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Narrative fans?

57.7% of Narrative fans are female, 42.3% are male, with an average age of 36.6 years.

Which brands do Narrative fans like most?

Narrative fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Lulu 黃路梓茵 (5.55×) over the country average.

Where do Narrative fans live in United States?

Narrative fans in United States are most concentrated in California (reach 2,390,957), Texas (reach 1,168,062), and Florida (reach 976,492). These three regions account for the largest share of the active audience.

What other brands do Narrative fans also like?

Beyond Narrative itself, the audience over-indexes on Mathcore (18.06×), Lulu 黃路梓茵 (5.55×), Google Home (11.66×), and Combat sport (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.