Rascasse Audience Intelligence

Narrative Audience in United States

A data profile of the people who buy, follow and care about Narrative in United States — modelled from more than twelve digital signal sources. Narrative has an estimated audience of 14,179,853 people in United States.

#1664among Topic in United States#46in Literature

The average Narrative fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Superman, Brittany Snow, E-book readers, with strongest over-indexing on Superman (1.76× the country average).

Demographically, the Narrative audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Narrative fan in United States is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Narrative profile in United States.

Audience size
14.2M
in United States
Gender
57.7%♀
42.3% male
Age
36.6
average years
Country rank
#2473
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Narrative fans

57.7% are female, 42.3% are male, average age 36.6.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Narrative audience in United States
MetricValue
Female57.7%
Male42.3%
Average age36.6
Estimated audience size14,179,853
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Narrative audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Narrative audience comes from United States.

Worldwide audience distribution share by country for Narrative
CountryShare
United States22.2%
Italy8.4%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Narrative audience in United States is strongest.

Fig. 05

Top regions by affinity

Narrative fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~900K3.90×
02California~2.5M1.66×
03Massachusetts~400K1.58×
04Hawaii~80K1.24×
05Georgia~500K1.19×
06Washington~300K1.15×
07Washington, District of Columbia~50K1.13×
08Louisiana~200K1.12×
09Maryland~300K1.08×
10New Mexico~80K1.08×
11Mississippi~100K1.04×
12Oklahoma~200K1.03×
13Alaska~30K1.02×
14Missouri~200K1.01×
15Alabama~200K1.00×
16Arkansas~100K1.00×
17South Carolina~200K0.99×
18Oregon~200K0.99×
19North Carolina~400K0.98×
20Virginia~300K0.96×
21Nevada~100K0.96×
22Idaho~70K0.95×
23Indiana~200K0.94×
24West Virginia~60K0.94×
25Kansas~100K0.92×
26Illinois~400K0.91×
27Michigan~300K0.91×
28Arizona~300K0.91×
29Tennessee~300K0.91×
30New York~700K0.90×
31Rhode Island~40K0.90×
32Pennsylvania~400K0.89×
33Kentucky~200K0.89×
34South Dakota~30K0.89×
35Vermont~20K0.89×
36Texas~1M0.88×
37Delaware~30K0.87×
38Florida~800K0.86×
39North Dakota~20K0.85×
40New Jersey~300K0.84×
41Connecticut~100K0.84×
42Minnesota~200K0.83×
43Utah~100K0.82×
44Nebraska~60K0.82×
45Maine~40K0.82×
46Iowa~100K0.81×
47New Hampshire~50K0.81×
48Montana~30K0.81×
49Ohio~300K0.80×
50Wisconsin~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Narrative, United States
0.79×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Narrative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Narrative audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV5.55×
02Berlin WallTravel & Leisure5.30×
03Book discussion clubLiterature4.46×
04E-book readersTechnology & Electronics4.11×
05Young-adult fictionLiterature3.98×
06GoodreadsLiterature3.92×
07Digital artArts & Culture3.33×
08Web serverTechnology & Electronics2.97×
09Art exhibitionArts & Culture2.62×
10Barnes & NobleLiterature2.53×
11Anime and manga fandomLiterature2.41×
12New York PostNews2.27×
13InnovationBusiness & Career2.18×
14Fiction booksLiterature1.95×
15MuseumArts & Culture1.91×
16Vintage clothingFashion & Accessoires1.85×
17Fine artBusiness & Career1.79×
18SupermanMovies & TV1.76×
19ActivismPolitics & Society1.71×
20Do it yourself (DIY)Home & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Narrative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Narrative audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
MindfulnessBALANCE1.39×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Narrative audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Quality AwarenessPREMIUM0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Narrative have in United States?

Narrative has an estimated audience of 14,179,853 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Narrative fans?

57.7% of Narrative fans are female, 42.3% are male, with an average age of 36.6 years.

03

Which brands do Narrative fans like most?

Narrative fans show strongest brand affinity for Superman (1.76×), Brittany Snow (5.55×), and E-book readers (4.11×) over the country average.

04

Where do Narrative fans live in United States?

Narrative fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Colorado (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Narrative fans also like?

Beyond Narrative itself, the audience over-indexes on Brittany Snow (5.55×), E-book readers (4.11×), Do it yourself (DIY) (1.7×), and Digital art (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Narrative audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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