Rascasse Audience Intelligence

Narrative Audience in Germany

A data profile of the people who buy, follow and care about Narrative in Germany — modelled from more than twelve digital signal sources. Narrative has an estimated audience of 1,903,651 people in Germany.

#2020among Topic in Germany#53in Literature

The average Narrative fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Bookselling, Crime fiction, with strongest over-indexing on Hugendubel (9.11× the country average).

Demographically, the Narrative audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Narrative fan in Germany is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Narrative profile in Germany.

Audience size
1.9M
in Germany
Gender
59.8%♀
40.2% male
Age
35.0
average years
Country rank
#3527
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Narrative fans

59.8% are female, 40.2% are male, average age 35.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Narrative audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age35.0
Estimated audience size1,903,651
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Narrative audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Narrative audience comes from Germany.

Worldwide audience distribution share by country for Narrative
CountryShare
United States22.2%
Italy8.4%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Narrative audience in Germany is strongest.

Fig. 05

Top regions by affinity

Narrative fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.29×
02Hamburg~50K1.23×
03Hessen~200K1.18×
04Bremen~20K1.18×
05Niedersachsen~200K1.07×
06Schleswig-Holstein~70K1.06×
07Rheinland-Pfalz~90K0.97×
08Nordrhein-Westfalen~400K0.96×
09Sachsen~90K0.96×
10Brandenburg~60K0.94×
11Baden-Württemberg~200K0.92×
12Thüringen~40K0.90×
13Bayern~300K0.89×
14Mecklenburg-Vorpommern~30K0.87×
15Saarland~20K0.86×
16Sachsen-Anhalt~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Narrative, Germany
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Narrative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Narrative audience
#·InterestCategoryAffinity×
01Sam NeillMovies & TV10.96×
02HugendubelShopping9.11×
03GoodreadsLiterature8.71×
04Crime fictionLiterature6.18×
05Detective fictionLiterature5.64×
06Non-fiction booksLiterature5.63×
07BooksellingLiterature5.56×
08Cultural heritagePolitics & Society4.97×
09Watercolor paintingArts & Culture4.26×
10E-book readersTechnology & Electronics4.16×
11Oil paintingArts & Culture4.10×
12Abstract artArts & Culture3.72×
13Robert RedfordMovies & TV3.62×
14Digital artArts & Culture3.43×
15BatmanMovies & TV2.59×
16Fiction booksLiterature2.59×
17SupermanMovies & TV2.50×
18Modern artArts & Culture2.49×
19TagesschauMovies & TV2.43×
20Harry PotterMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Narrative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Narrative audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.03×
Community OrientationOPEN1.79×
MindfulnessBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Narrative audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Sports ActivityPOWER0.92×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Narrative have in Germany?

Narrative has an estimated audience of 1,903,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Narrative fans?

59.8% of Narrative fans are female, 40.2% are male, with an average age of 35.0 years.

03

Which brands do Narrative fans like most?

Narrative fans show strongest brand affinity for Hugendubel (9.11×), Bookselling (5.56×), and Crime fiction (6.18×) over the country average.

04

Where do Narrative fans live in Germany?

Narrative fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Narrative fans also like?

Beyond Narrative itself, the audience over-indexes on Bookselling (5.56×), Crime fiction (6.18×), Tagesschau (2.43×), and Non-fiction books (5.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Narrative audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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