Narrative Audience in Germany
Narrative has an estimated audience of 1,903,651 people in Germany. 59.8% are female, 40.2% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Högl, Esra Erol, Israel, The Hollies (Official).
The average Narrative fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Högl, Esra Erol, with strongest over-indexing on Unique Gifts (1.56× the country average). Demographically, the Narrative audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Narrative fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 35.0 |
| Estimated audience size | 1,903,651 |
Audience persona
The typical Narrative fan in Germany is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 407,065 | 0.98× |
| Bayern | 274,819 | 0.9× |
| Baden-Württemberg | 241,220 | 0.93× |
| Niedersachsen | 205,072 | 1.11× |
| Hessen | 176,877 | 1.22× |
| Berlin | 118,060 | 1.39× |
| Rheinland-Pfalz | 93,382 | 0.98× |
| Sachsen | 86,605 | 0.93× |
| Schleswig-Holstein | 73,574 | 1.08× |
| Hamburg | 56,187 | 1.31× |
| Brandenburg | 53,121 | 0.9× |
| Thüringen | 38,090 | 0.79× |
| Sachsen-Anhalt | 37,862 | 0.77× |
| Mecklenburg-Vorpommern | 27,801 | 0.76× |
| Bremen | 20,713 | 1.27× |
| Saarland | 16,400 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.56× | Shopping |
| Högl | 8.91× | Fashion & Accessoires |
| Esra Erol | 5.16× | Movies & TV |
| Israel | 1.56× | Travel & Leisure |
| The Hollies (Official) | 4.5× | Music & Radio |
| Calf raises | 6.97× | Sports |
| KLIX (AM) | 1.57× | Music & Radio |
| Bank account | 1.72× | Business & Career |
| Cachorro | 2.04× | Pets & Animals |
| Buying and Selling Real Estate | 3.99× | Home & Garden |
| Buying a House | 3.35× | Home & Garden |
| Scratching post | 3.18× | Pets & Animals |
| Google Photos | 1.56× | Technology & Electronics |
| The Nice Guys | 2.9× | Movies & TV |
| Hypertext | 1.55× | Technology & Electronics |
| Information sensitivity | 2.8× | Technology & Electronics |
| Hobby Lobby | 3.57× | Home & Garden |
| Coworking | 1.96× | Business & Career |
| Figure painting (hobby) | 1.93× | Arts & Culture |
| Samanyolu Haber | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.71 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Pet Ownership | JOY | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Mindfulness | BALANCE | 1.43 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 8.4% |
| Brazil | 6.1% |
See Narrative audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Narrative have in Germany?
Narrative has an estimated audience of 1,903,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Narrative fans?
59.8% of Narrative fans are female, 40.2% are male, with an average age of 35.0 years.
Which brands do Narrative fans like most?
Narrative fans show strongest brand affinity for Unique Gifts (1.56×), Högl (8.91×), and Esra Erol (5.16×) over the country average.
Where do Narrative fans live in Germany?
Narrative fans in Germany are most concentrated in Nordrhein-Westfalen (reach 407,065), Bayern (reach 274,819), and Baden-Württemberg (reach 241,220). These three regions account for the largest share of the active audience.
What other brands do Narrative fans also like?
Beyond Narrative itself, the audience over-indexes on Högl (8.91×), Esra Erol (5.16×), Israel (1.56×), and The Hollies (Official) (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.