A data profile of the people who buy, follow and care about Narrative in India — modelled from more than twelve digital signal sources. Narrative has an estimated audience of 3,100,070 people in India.
Narrative has an estimated audience of 3,100,070 people in India. 26.5% are female, 73.5% are male, average age 31.2. Top brand affinities: Casino games, Superman, Young's, Harry Potter, Videography.
Top brand affinities include Casino games, Superman, Young's, with strongest over-indexing on Casino games (3.52× the country average).
Demographically, the Narrative audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Narrative fan in India is more male, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for Casino games.
The key figures that characterise the Narrative profile in India.
26.5% are female, 73.5% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 31.2 |
| Estimated audience size | 3,100,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Narrative audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 8.4% |
| Brazil | 6.1% |
The strongest cross-interests of the Narrative audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 7.08× | ||
| 02 | Jim Carrey | Movies & TV | 4.28× | ||
| 03 | Pirates of the Caribbean (film series) | Movies & TV | 3.67× | ||
| 04 | Casino games | Games | 3.52× | ||
| 05 | Detective fiction | Literature | 3.02× | ||
| 06 | Young's | Food & Beverages | 2.99× | ||
| 07 | Roman Reigns | Sports | 2.80× | ||
| 08 | Videography | Internet & Social Media | 2.74× | ||
| 09 | Real property | Home & Garden | 2.17× | ||
| 10 | True Detective | Movies & TV | 1.84× | ||
| 11 | Anthropology | Business & Career | 1.81× | ||
| 12 | Superman | Movies & TV | 1.79× | ||
| 13 | Batman | Movies & TV | 1.78× | ||
| 14 | International education | Business & Career | 1.73× | ||
| 15 | Drop shipping | Shopping | 1.72× | ||
| 16 | Art exhibition | Arts & Culture | 1.71× | ||
| 17 | Harry Potter | Movies & TV | 1.69× | ||
| 18 | Embroidery | Home & Garden | 1.60× | ||
| 19 | Skirt | Fashion & Accessoires | 1.54× | ||
| 20 | Local food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Luxury Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.43× | |
| Tradition | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.