A data profile of the people who buy, follow and care about Writing in Brazil — modelled from more than twelve digital signal sources. Writing has an estimated audience of 3,982,342 people in Brazil.
Writing has an estimated audience of 3,982,342 people in Brazil. 68.9% are female, 31.1% are male, average age 38.8. Top brand affinities: Hip hop music, JusBrasil, PCI Concursos, Riachuelo, Flower.
Top brand affinities include Hip hop music, JusBrasil, PCI Concursos, with strongest over-indexing on Hip hop music (1.56× the country average).
Demographically, the Writing audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Writing fan in Brazil is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Hip hop music.
The key figures that characterise the Writing profile in Brazil.
68.9% are female, 31.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 38.8 |
| Estimated audience size | 3,982,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Writing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 6.5% |
| Japan | 5.1% |
The strongest cross-interests of the Writing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet sitting | Pets & Animals | 2.82× | ||
| 02 | Crime fiction | Literature | 2.03× | ||
| 03 | JusBrasil | Internet & Social Media | 1.92× | ||
| 04 | One Piece | Movies & TV | 1.71× | ||
| 05 | Nail art | Beauty & Wellness | 1.63× | ||
| 06 | Library | Literature | 1.60× | ||
| 07 | Via Marte | Shopping | 1.59× | ||
| 08 | Spanish language | Politics & Society | 1.58× | ||
| 09 | Skirt | Fashion & Accessoires | 1.57× | ||
| 10 | American Pit Bull Terrier | Pets & Animals | 1.57× | ||
| 11 | Hip hop music | Music & Radio | 1.56× | ||
| 12 | Ana Maria Braga | Movies & TV | 1.56× | ||
| 13 | CVC Viagens | Travel & Leisure | 1.55× | ||
| 14 | Beleza na Web | Shopping | 1.55× | ||
| 15 | PCI Concursos | Shopping | 1.53× | ||
| 16 | Stitch! | Movies & TV | 1.53× | ||
| 17 | Pedicure | Beauty & Wellness | 1.53× | ||
| 18 | Activism | Politics & Society | 1.52× | ||
| 19 | Riachuelo | Shopping | 1.50× | ||
| 20 | Flower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Individualism | JOY | 1.39× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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