A data profile of the people who buy, follow and care about Writing in Spain — modelled from more than twelve digital signal sources. Writing has an estimated audience of 2,695,275 people in Spain.
Writing has an estimated audience of 2,695,275 people in Spain. 64.2% are female, 35.8% are male, average age 43.1. Top brand affinities: Iberia (airline), WhatsApp, Mango, Volunteering, Poetry.
Top brand affinities include Iberia (airline), WhatsApp, Mango, with strongest over-indexing on Iberia (airline) (1.98× the country average).
Demographically, the Writing audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Writing fan in Spain is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Writing profile in Spain.
64.2% are female, 35.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 43.1 |
| Estimated audience size | 2,695,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Writing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 6.5% |
| Japan | 5.1% |
The strongest cross-interests of the Writing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.62× | ||
| 02 | Volunteering | Politics & Society | 2.51× | ||
| 03 | Hair conditioner | Beauty & Wellness | 2.35× | ||
| 04 | E-book readers | Technology & Electronics | 2.31× | ||
| 05 | Mango | Shopping | 2.30× | ||
| 06 | Bookselling | Literature | 2.08× | ||
| 07 | Internet & Social Media | 2.04× | |||
| 08 | Refrigerator | Home & Garden | 2.01× | ||
| 09 | Iberia (airline) | Travel & Leisure | 1.98× | ||
| 10 | Charity and causes | Business & Career | 1.92× | ||
| 11 | Local food | Food & Beverages | 1.91× | ||
| 12 | Distilled beverage | Food & Beverages | 1.82× | ||
| 13 | Wikipedia | Internet & Social Media | 1.82× | ||
| 14 | Travel website | Travel & Leisure | 1.79× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.76× | ||
| 16 | Real property | Home & Garden | 1.72× | ||
| 17 | Poetry | Literature | 1.70× | ||
| 18 | Fiction books | Literature | 1.60× | ||
| 19 | Modern art | Arts & Culture | 1.58× | ||
| 20 | Aldi | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Spirituality | BALANCE | 1.29× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Patriotism | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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