A data profile of the people who buy, follow and care about Writing in Italy — modelled from more than twelve digital signal sources. Writing has an estimated audience of 4,244,689 people in Italy.
Writing has an estimated audience of 4,244,689 people in Italy. 62.2% are female, 37.8% are male, average age 40.7. Top brand affinities: Wikipedia, Singer-songwriter, Volunteering, Self-awareness, Crime fiction.
Top brand affinities include Wikipedia, Singer-songwriter, Volunteering, with strongest over-indexing on Wikipedia (2.28× the country average).
Demographically, the Writing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Writing fan in Italy is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Writing profile in Italy.
62.2% are female, 37.8% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.7 |
| Estimated audience size | 4,244,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Writing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 6.5% |
| Japan | 5.1% |
The strongest cross-interests of the Writing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 3.40× | ||
| 02 | New Testament | Politics & Society | 2.96× | ||
| 03 | Improvisation | Music & Radio | 2.87× | ||
| 04 | Non-fiction books | Literature | 2.47× | ||
| 05 | Wikipedia | Internet & Social Media | 2.28× | ||
| 06 | Robert Redford | Movies & TV | 2.13× | ||
| 07 | General practitioner | Health | 2.11× | ||
| 08 | Doctor of Medicine | Business & Career | 1.98× | ||
| 09 | Satire | Literature | 1.94× | ||
| 10 | E-book readers | Technology & Electronics | 1.78× | ||
| 11 | Volunteering | Politics & Society | 1.77× | ||
| 12 | Self-awareness | Health | 1.77× | ||
| 13 | Singer-songwriter | Music & Radio | 1.73× | ||
| 14 | Political science | Business & Career | 1.71× | ||
| 15 | Musical theatre | Movies & TV | 1.63× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.60× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 18 | Art exhibition | Arts & Culture | 1.57× | ||
| 19 | Romance novels | Literature | 1.57× | ||
| 20 | Self-love | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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