Writing Audience in Germany
Writing has an estimated audience of 2,725,931 people in Germany. 63.4% are female, 36.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Esra Erol, Information sensitivity, Krasnodar, Icon (magazine), Ireen Sheer.
The average Writing fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Esra Erol, Information sensitivity, Krasnodar, with strongest over-indexing on Esra Erol (4.83× the country average). Demographically, the Writing audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Writing fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.2 |
| Estimated audience size | 2,725,931 |
Audience persona
The typical Writing fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Esra Erol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 614,740 | 1.03× |
| Bayern | 413,651 | 0.94× |
| Baden-Württemberg | 391,373 | 1.05× |
| Niedersachsen | 259,757 | 0.98× |
| Hessen | 190,547 | 0.92× |
| Sachsen | 140,118 | 1.05× |
| Rheinland-Pfalz | 136,081 | 1× |
| Berlin | 114,569 | 0.94× |
| Schleswig-Holstein | 92,461 | 0.94× |
| Brandenburg | 90,964 | 1.08× |
| Sachsen-Anhalt | 80,680 | 1.14× |
| Thüringen | 73,146 | 1.05× |
| Hamburg | 57,818 | 0.94× |
| Mecklenburg-Vorpommern | 53,931 | 1.04× |
| Saarland | 30,192 | 0.9× |
| Bremen | 23,255 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esra Erol | 4.83× | Movies & TV |
| Information sensitivity | 3.81× | Technology & Electronics |
| Krasnodar | 5.91× | Travel & Leisure |
| Icon (magazine) | 1.73× | Arts & Culture |
| Ireen Sheer | 1.63× | Music & Radio |
| Huck (magazine) | 5.28× | Internet & Social Media |
| Scratching post | 2.75× | Pets & Animals |
| Jason Clarke (actor) | 2.17× | Movies & TV |
| Cachorro | 1.58× | Pets & Animals |
| Mülheim | 1.53× | Travel & Leisure |
| Celtic mythology | 2.29× | Arts & Culture |
| Solo climbing | 1.68× | Sports |
| Glashütte | 1.81× | Travel & Leisure |
| Cloppenburg | 1.81× | Travel & Leisure |
| Jaguar F-Pace | 2.35× | Cars & Mobility |
| Wolverine (comics) | 2.04× | Literature |
| Viator | 2.26× | Travel & Leisure |
| Throne of Glass | 1.96× | Literature |
| Hostelworld | 2.11× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.29 |
| Mindfulness | BALANCE | 1.25 |
| Sports Activity | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
| LGBTQ+ Identity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 6.5% |
| Japan | 5.1% |
See Writing audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Writing have in Germany?
Writing has an estimated audience of 2,725,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Writing fans?
63.4% of Writing fans are female, 36.6% are male, with an average age of 38.2 years.
Which brands do Writing fans like most?
Writing fans show strongest brand affinity for Esra Erol (4.83×), Information sensitivity (3.81×), and Krasnodar (5.91×) over the country average.
Where do Writing fans live in Germany?
Writing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 614,740), Bayern (reach 413,651), and Baden-Württemberg (reach 391,373). These three regions account for the largest share of the active audience.
What other brands do Writing fans also like?
Beyond Writing itself, the audience over-indexes on Information sensitivity (3.81×), Krasnodar (5.91×), Icon (magazine) (1.73×), and Ireen Sheer (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.