Rascasse Audience Intelligence

Writing Audience in Germany

A data profile of the people who buy, follow and care about Writing in Germany — modelled from more than twelve digital signal sources. Writing has an estimated audience of 2,725,931 people in Germany.

#1452among Topic in Germany#41in Literature

The average Writing fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Non-fiction books, Tagesschau, with strongest over-indexing on Hugendubel (4.47× the country average).

Demographically, the Writing audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Writing fan in Germany is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Writing profile in Germany.

Audience size
2.7M
in Germany
Gender
63.4%♀
36.6% male
Age
38.2
average years
Country rank
#2392
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Writing fans

63.4% are female, 36.6% are male, average age 38.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Writing audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age38.2
Estimated audience size2,725,931
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Writing audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Writing audience comes from Germany.

Worldwide audience distribution share by country for Writing
CountryShare
United States16.8%
China6.5%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Writing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Writing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~80K1.15×
02Thüringen~80K1.09×
03Brandenburg~90K1.05×
04Bremen~20K1.05×
05Sachsen~100K1.03×
06Saarland~30K1.02×
07Berlin~100K1.01×
08Nordrhein-Westfalen~600K1.00×
09Baden-Württemberg~400K1.00×
10Rheinland-Pfalz~100K1.00×
11Mecklenburg-Vorpommern~50K1.00×
12Hessen~200K0.98×
13Bayern~400K0.94×
14Niedersachsen~200K0.94×
15Schleswig-Holstein~90K0.94×
16Hamburg~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Writing, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Writing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Writing audience
#·InterestCategoryAffinity×
01Non-fiction booksLiterature5.91×
02HugendubelShopping4.47×
03BooksellingLiterature3.22×
04Crime fictionLiterature3.19×
05E-book readersTechnology & Electronics3.17×
06Shih TzuPets & Animals2.67×
07High schoolBusiness & Career2.62×
08BeaglePets & Animals2.52×
09Chihuahua (dog)Pets & Animals2.48×
10CHIO AachenSports2.47×
11Yorkshire TerrierPets & Animals2.47×
12KitchenHome & Garden2.43×
13Labrador RetrieverPets & Animals2.34×
14French BulldogPets & Animals2.33×
15TagesschauMovies & TV2.13×
16Fiction booksLiterature1.93×
17SupermanMovies & TV1.86×
18House musicMusic & Radio1.84×
19TattoosFashion & Accessoires1.78×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Writing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Writing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.82×
SpiritualityBALANCE1.52×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Writing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Price SensitivityPREMIUM0.88×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Writing have in Germany?

Writing has an estimated audience of 2,725,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Writing fans?

63.4% of Writing fans are female, 36.6% are male, with an average age of 38.2 years.

03

Which brands do Writing fans like most?

Writing fans show strongest brand affinity for Hugendubel (4.47×), Non-fiction books (5.91×), and Tagesschau (2.13×) over the country average.

04

Where do Writing fans live in Germany?

Writing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Writing fans also like?

Beyond Writing itself, the audience over-indexes on Non-fiction books (5.91×), Tagesschau (2.13×), Kitchen (2.43×), and Bookselling (3.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Writing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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