A data profile of the people who buy, follow and care about Writing in India — modelled from more than twelve digital signal sources. Writing has an estimated audience of 4,087,954 people in India.
Writing has an estimated audience of 4,087,954 people in India. 29.4% are female, 70.6% are male, average age 32.1. Top brand affinities: Poetry, Short story, Volunteering, Drawing, Embroidery.
Top brand affinities include Poetry, Short story, Volunteering, with strongest over-indexing on Poetry (1.68× the country average).
Demographically, the Writing audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Writing fan in India is more male, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Poetry.
The key figures that characterise the Writing profile in India.
29.4% are female, 70.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 32.1 |
| Estimated audience size | 4,087,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Writing audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 6.5% |
| Japan | 5.1% |
The strongest cross-interests of the Writing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Qatar | Travel & Leisure | 2.28× | ||
| 02 | Motivational Quotes | Business & Career | 2.27× | ||
| 03 | Short story | Literature | 2.18× | ||
| 04 | Wattpad | Internet & Social Media | 2.08× | ||
| 05 | One Piece | Movies & TV | 1.89× | ||
| 06 | Crystal | Fashion & Accessoires | 1.87× | ||
| 07 | Volunteering | Politics & Society | 1.79× | ||
| 08 | Reptiles | Pets & Animals | 1.77× | ||
| 09 | Modern art | Arts & Culture | 1.76× | ||
| 10 | Seafood | Food & Beverages | 1.76× | ||
| 11 | Drawing | Home & Garden | 1.75× | ||
| 12 | Crochet | Home & Garden | 1.75× | ||
| 13 | Self-love | Health | 1.74× | ||
| 14 | Sewing machine | Home & Garden | 1.72× | ||
| 15 | Poetry | Literature | 1.68× | ||
| 16 | Oil painting | Arts & Culture | 1.62× | ||
| 17 | Embroidery | Home & Garden | 1.61× | ||
| 18 | Manga | Literature | 1.55× | ||
| 19 | Abstract art | Arts & Culture | 1.53× | ||
| 20 | Diary | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Community Orientation | OPEN | 1.21× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.79× | |
| Family Orientation | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.