Writing Audience in United States

Writing has an estimated audience of 17,177,061 people in United States. 61.4% are female, 38.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Writing fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Writing audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Writing fans

Demographic split for Writing audience in United States
MetricValue
Female61.4%
Male38.6%
Average age39.5
Estimated audience size17,177,061

Audience persona

The typical Writing fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Writing in United States
RegionReachAffinity
California2,669,5121.41×
Texas2,058,7021.39×
Florida1,645,3461.41×
New York1,106,3641.15×
Georgia693,7781.31×
Pennsylvania606,4971.05×
North Carolina590,7871.14×
Illinois581,0201.02×
Michigan512,5191.14×
Ohio498,0300.94×
New Jersey484,8891.11×
Virginia455,9491.09×
Arizona404,7771.15×
Tennessee394,0801.14×
Washington388,8711.13×
Maryland351,6811.19×
Indiana333,5641.06×
Massachusetts329,3630.97×
Missouri261,5130.94×
Oklahoma247,3561.3×
South Carolina245,7020.95×
Colorado240,9100.89×
Alabama238,5900.99×
Minnesota221,2320.9×
Louisiana219,0190.99×
Kentucky216,2181×
Wisconsin208,0780.81×
Oregon189,1300.96×
Connecticut175,6991.02×
Nevada169,7661.02×
Utah157,9211.03×
Mississippi151,5771.07×
Arkansas136,1120.96×
Kansas127,1510.94×
Iowa112,2040.79×
New Mexico100,4361.17×
Idaho81,6480.95×
West Virginia80,5571.01×
Nebraska80,1560.93×
Hawaii61,5300.83×
Washington, District of Columbia53,9521.04×
Rhode Island47,9730.88×
New Hampshire47,9610.71×
Maine47,1630.77×
Delaware38,5860.81×
Montana34,6120.73×
South Dakota32,1600.81×
North Dakota30,1840.86×
Alaska29,7790.81×
Vermont19,5080.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Writing audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage23.57×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V15.71×Cars & Mobility
Houston Astros4.65×Sports
Scooby-Doo2.92×Movies & TV
MSN2.14×News
Hobby Lobby1.99×Home & Garden
Pre-school playgroup16.76×Kids & Family
Payment card8.17×Fashion & Accessoires
Non-fiction books3.55×Literature
Do it yourself (DIY)1.56×Home & Garden
Livemusic2.4×Music & Radio
Aubrey Plaza5.32×Movies & TV
Los Angeles Dodgers3.06×Sports
Aldi1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Writing audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.29
ExtroversionTHRILL1.23
SustainabilityBALANCE1.19
MindfulnessBALANCE1.11
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Writing
CountryShare
United States16.8%
China6.5%
Japan5.1%

See Writing audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Writing have in United States?

Writing has an estimated audience of 17,177,061 people in United States, concentrated in California and Texas.

What is the gender split and age of Writing fans?

61.4% of Writing fans are female, 38.6% are male, with an average age of 39.5 years.

Which brands do Writing fans like most?

Writing fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Writing fans live in United States?

Writing fans in United States are most concentrated in California (reach 2,669,512), Texas (reach 2,058,702), and Florida (reach 1,645,346). These three regions account for the largest share of the active audience.

What other brands do Writing fans also like?

Beyond Writing itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (23.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.