Rascasse Audience Intelligence

Writing Audience in United States

A data profile of the people who buy, follow and care about Writing in United States — modelled from more than twelve digital signal sources. Writing has an estimated audience of 17,177,061 people in United States.

#1362among Topic in United States#36in Literature

The average Writing fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Scooby-Doo, Short story, with strongest over-indexing on Real property (1.87× the country average).

Demographically, the Writing audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Writing fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Writing profile in United States.

Audience size
17.2M
in United States
Gender
61.4%♀
38.6% male
Age
39.5
average years
Country rank
#1989
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Writing fans

61.4% are female, 38.6% are male, average age 39.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Writing audience in United States
MetricValue
Female61.4%
Male38.6%
Average age39.5
Estimated audience size17,177,061
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Writing audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Writing audience comes from United States.

Worldwide audience distribution share by country for Writing
CountryShare
United States16.8%
China6.5%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Writing audience in United States is strongest.

Fig. 05

Top regions by affinity

Writing fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.32×
02Georgia~700K1.28×
03Texas~2M1.26×
04Florida~1.5M1.19×
05Oklahoma~200K1.15×
06New Mexico~100K1.15×
07Maryland~300K1.12×
08New York~1M1.11×
09North Carolina~600K1.11×
10Arizona~400K1.11×
11Indiana~300K1.10×
12New Jersey~500K1.09×
13Kentucky~200K1.09×
14Louisiana~200K1.07×
15Mississippi~200K1.07×
16Virginia~400K1.06×
17Washington~400K1.06×
18South Carolina~300K1.05×
19Kansas~100K1.05×
20Pennsylvania~600K1.03×
21Illinois~600K1.03×
22Michigan~500K1.03×
23Alabama~200K1.03×
24Arkansas~100K1.03×
25Tennessee~400K1.02×
26Idaho~90K1.01×
27Utah~200K1.00×
28Nebraska~90K0.99×
29Nevada~200K0.98×
30West Virginia~80K0.98×
31Missouri~300K0.97×
32Oregon~200K0.97×
33Connecticut~200K0.97×
34North Dakota~30K0.96×
35Massachusetts~300K0.95×
36South Dakota~40K0.95×
37Ohio~500K0.94×
38Alaska~30K0.93×
39Colorado~200K0.90×
40Wisconsin~200K0.90×
41Minnesota~200K0.90×
42Washington, District of Columbia~50K0.90×
43Hawaii~70K0.89×
44Rhode Island~50K0.88×
45Iowa~100K0.87×
46Delaware~40K0.87×
47Montana~40K0.84×
48Maine~50K0.83×
49Vermont~20K0.77×
50New Hampshire~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Writing, United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Writing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Writing audience
#·InterestCategoryAffinity×
01City BankBusiness & Career2.77×
02Young-adult fictionLiterature2.55×
03E-book readersTechnology & Electronics2.39×
04Short storyLiterature2.34×
05Scooby-DooMovies & TV1.91×
06Real propertyHome & Garden1.87×
07LipstickBeauty & Wellness1.85×
08Nail artBeauty & Wellness1.83×
09House musicMusic & Radio1.82×
10EyebrowBeauty & Wellness1.82×
11Nail polishBeauty & Wellness1.71×
12DiaryKids & Family1.70×
13Digital artArts & Culture1.69×
14LibraryLiterature1.61×
15Talk radioMusic & Radio1.60×
16ReggaetonMusic & Radio1.56×
17High schoolBusiness & Career1.55×
18Made in USABusiness & Career1.55×
19Bachelor's degreeBusiness & Career1.55×
20DrawingHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Writing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Writing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
SpiritualityBALANCE1.22×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Writing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Writing have in United States?

Writing has an estimated audience of 17,177,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Writing fans?

61.4% of Writing fans are female, 38.6% are male, with an average age of 39.5 years.

03

Which brands do Writing fans like most?

Writing fans show strongest brand affinity for Real property (1.87×), Scooby-Doo (1.91×), and Short story (2.34×) over the country average.

04

Where do Writing fans live in United States?

Writing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Writing fans also like?

Beyond Writing itself, the audience over-indexes on Scooby-Doo (1.91×), Short story (2.34×), City Bank (2.77×), and Drawing (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Writing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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