Writing Audience in United States

Writing has an estimated audience of 17,177,061 people in United States. 61.4% are female, 38.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Israel, Staycation, JDSU.
The average Writing fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Israel, with strongest over-indexing on Elsword (23.57× the country average). Demographically, the Writing audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Writing fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 39.5 |
| Estimated audience size | 17,177,061 |
Audience persona
The typical Writing fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,669,512 | 1.41× |
| Texas | 2,058,702 | 1.39× |
| Florida | 1,645,346 | 1.41× |
| New York | 1,106,364 | 1.15× |
| Georgia | 693,778 | 1.31× |
| Pennsylvania | 606,497 | 1.05× |
| North Carolina | 590,787 | 1.14× |
| Illinois | 581,020 | 1.02× |
| Michigan | 512,519 | 1.14× |
| Ohio | 498,030 | 0.94× |
| New Jersey | 484,889 | 1.11× |
| Virginia | 455,949 | 1.09× |
| Arizona | 404,777 | 1.15× |
| Tennessee | 394,080 | 1.14× |
| Washington | 388,871 | 1.13× |
| Maryland | 351,681 | 1.19× |
| Indiana | 333,564 | 1.06× |
| Massachusetts | 329,363 | 0.97× |
| Missouri | 261,513 | 0.94× |
| Oklahoma | 247,356 | 1.3× |
| South Carolina | 245,702 | 0.95× |
| Colorado | 240,910 | 0.89× |
| Alabama | 238,590 | 0.99× |
| Minnesota | 221,232 | 0.9× |
| Louisiana | 219,019 | 0.99× |
| Kentucky | 216,218 | 1× |
| Wisconsin | 208,078 | 0.81× |
| Oregon | 189,130 | 0.96× |
| Connecticut | 175,699 | 1.02× |
| Nevada | 169,766 | 1.02× |
| Utah | 157,921 | 1.03× |
| Mississippi | 151,577 | 1.07× |
| Arkansas | 136,112 | 0.96× |
| Kansas | 127,151 | 0.94× |
| Iowa | 112,204 | 0.79× |
| New Mexico | 100,436 | 1.17× |
| Idaho | 81,648 | 0.95× |
| West Virginia | 80,557 | 1.01× |
| Nebraska | 80,156 | 0.93× |
| Hawaii | 61,530 | 0.83× |
| Washington, District of Columbia | 53,952 | 1.04× |
| Rhode Island | 47,973 | 0.88× |
| New Hampshire | 47,961 | 0.71× |
| Maine | 47,163 | 0.77× |
| Delaware | 38,586 | 0.81× |
| Montana | 34,612 | 0.73× |
| South Dakota | 32,160 | 0.81× |
| North Dakota | 30,184 | 0.86× |
| Alaska | 29,779 | 0.81× |
| Vermont | 19,508 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.57× | Games |
| Combat sport | 1.57× | Sports |
| Israel | 1.88× | Travel & Leisure |
| Staycation | 2.51× | Home & Garden |
| JDSU | 2.05× | Business & Career |
| Home staging | 3.46× | Home & Garden |
| Corona (band) | 3.06× | Music & Radio |
| Jeep Wagoneer | 2.86× | Cars & Mobility |
| Noodle (Gorillaz) | 1.59× | Music & Radio |
| Mangaka | 1.55× | Literature |
| Stamp collecting | 1.71× | Home & Garden |
| Hocus Pocus | 1.56× | Movies & TV |
| Halsey, Oregon | 2.66× | Travel & Leisure |
| Shiba Inu | 2.12× | Pets & Animals |
| Kento Yamazaki | 3.27× | Movies & TV |
| Strategic human resource planning | 2.61× | Business & Career |
| Bullion | 2.46× | Business & Career |
| Nebraska Cornhuskers | 2.22× | Sports |
| Home Bargains | 3.03× | Shopping |
| Tierra caliente | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Extroversion | THRILL | 1.23 |
| Sustainability | BALANCE | 1.19 |
| Mindfulness | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 6.5% |
| Japan | 5.1% |
See Writing audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Writing have in United States?
Writing has an estimated audience of 17,177,061 people in United States, concentrated in California and Texas.
What is the gender split and age of Writing fans?
61.4% of Writing fans are female, 38.6% are male, with an average age of 39.5 years.
Which brands do Writing fans like most?
Writing fans show strongest brand affinity for Elsword (23.57×), Combat sport (1.57×), and Israel (1.88×) over the country average.
Where do Writing fans live in United States?
Writing fans in United States are most concentrated in California (reach 2,669,512), Texas (reach 2,058,702), and Florida (reach 1,645,346). These three regions account for the largest share of the active audience.
What other brands do Writing fans also like?
Beyond Writing itself, the audience over-indexes on Combat sport (1.57×), Israel (1.88×), Staycation (2.51×), and JDSU (2.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.