Rascasse Audience Intelligence

Indeed.com Target Market in Ireland

A data profile of the people who buy, follow and care about Indeed.com in Ireland — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 1,546,599 people in Ireland.

Indeed.com has an estimated audience of 1,546,599 people in Ireland. 60.3% are female, 39.7% are male, average age 37.8. Top brand affinities: LinkedIn, Sari-sari store, Jennifer Lawrence, Recruitment, Job interview.

Top brand affinities include LinkedIn, Sari-sari store, Jennifer Lawrence, with strongest over-indexing on LinkedIn (3.12× the country average).

Demographically, the Indeed.com audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Travelling.

The typical Indeed.com fan in Ireland is more female, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for LinkedIn.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in Ireland.

Audience size
1.5M
in Ireland
Gender
60.3%
39.7% male
Age
37.8
average years
Country rank
#144
Brand in Ireland
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

60.3% are female, 39.7% are male, average age 37.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Indeed.com audience in Ireland
MetricValue
Female60.3%
Male39.7%
Average age37.8
Estimated audience size1,546,599
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Indeed.com audience in Ireland
Age bracketShare%
16-1921%
20-2920%
30-3924%
40-4922%
50+13%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Indeed.com audience comes from Ireland.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indeed.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indeed.com audience
#·InterestCategoryAffinity×
01ZipRecruiterBusiness & Career19.12×
02Senna (film)Movies & TV10.10×
03Sari-sari storeShopping8.33×
04TelemarketingBusiness & Career7.01×
05MalayalamPolitics & Society6.99×
06Tamil cinemaMovies & TV5.77×
07LaneigeBeauty & Wellness5.56×
08EdXKids & Family4.75×
09CourseraBusiness & Career3.71×
10Jennifer LawrenceMovies & TV3.51×
11GlassdoorBusiness & Career3.39×
12AbbVieHealth3.24×
13LinkedInInternet & Social Media3.12×
14Indian Premier LeagueSports3.00×
15Job interviewBusiness & Career2.88×
16UdemyBusiness & Career2.58×
17Employment websiteBusiness & Career2.43×
18PHPTechnology & Electronics2.20×
19SiblingKids & Family1.95×
20RecruitmentBusiness & Career1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indeed.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Indeed.com audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
TravellingTHRILL1.30×
PatriotismCONSERVATISM1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Indeed.com audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Design AffinityPREMIUM0.93×
PatriotismCONSERVATISM1.05×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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