A data profile of the people who buy, follow and care about Life insurance in Spain — modelled from more than twelve digital signal sources. Life insurance has an estimated audience of 2,000,811 people in Spain.
The average Life insurance fan in Spain is 48.9 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include IBEX 35, BBVA, Insurance, with strongest over-indexing on IBEX 35 (11.76× the country average).
Demographically, the Life insurance audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Life insurance fan in Spain is balanced, around 48.9 years old, with strong Need for Security tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Life insurance profile in Spain.
54.4% are female, 45.6% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 48.9 |
| Estimated audience size | 2,000,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 47% |
of the worldwide Life insurance audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 8.8% |
| India | 7.3% |
Where the Life insurance audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.18× | |
| 02 | Balearic Islands | ~60K | 1.09× | |
| 03 | Canary Islands | ~100K | 1.04× | |
| 04 | Cantabria | ~30K | 1.04× | |
| 05 | Navarre | ~30K | 1.03× | |
| 06 | Region of Murcia | ~70K | 1.00× | |
| 07 | Extremadura | ~40K | 1.00× | |
| 08 | Principality of Asturias | ~50K | 0.98× | |
| 09 | Aragon | ~50K | 0.97× | |
| 10 | Community of Madrid | ~300K | 0.95× | |
| 11 | Castilla-La Mancha | ~80K | 0.95× | |
| 12 | Comunidad Valenciana | ~200K | 0.94× | |
| 13 | Castile and León | ~80K | 0.93× | |
| 14 | Andalusia | ~400K | 0.92× | |
| 15 | Catalonia | ~300K | 0.92× | |
| 16 | Galicia | ~90K | 0.91× | |
| 17 | Basque Autonomous Country | ~70K | 0.91× |
The strongest cross-interests of the Life insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Interbrand | Business & Career | 52.52× | ||
| 02 | Interest rate | Business & Career | 30.23× | ||
| 03 | Liberty Seguros | Business & Career | 17.59× | ||
| 04 | IBEX 35 | Business & Career | 11.76× | ||
| 05 | Mortgage law | Home & Garden | 8.10× | ||
| 06 | AXA | Business & Career | 7.92× | ||
| 07 | Vehicle insurance | Cars & Mobility | 7.31× | ||
| 08 | Generali | Business & Career | 6.49× | ||
| 09 | Mapfre | Business & Career | 5.64× | ||
| 10 | Mutua Madrileña | Business & Career | 5.56× | ||
| 11 | Insurance | Business & Career | 5.16× | ||
| 12 | Bankinter | Business & Career | 3.82× | ||
| 13 | Caixabank | Business & Career | 3.67× | ||
| 14 | La Caixa | Business & Career | 3.22× | ||
| 15 | Financial services | Business & Career | 3.12× | ||
| 16 | BBVA | Business & Career | 2.98× | ||
| 17 | Banco Sabadell | Business & Career | 2.57× | ||
| 18 | Personal finance | Business & Career | 1.85× | ||
| 19 | Family | Kids & Family | 1.67× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.40× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.55× | |
| Individualism | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 0.75× |
Life insurance has an estimated audience of 2,000,811 people in Spain, concentrated in Andalusia and Catalonia.
54.4% of Life insurance fans are female, 45.6% are male, with an average age of 48.9 years.
Life insurance fans show strongest brand affinity for IBEX 35 (11.76×), BBVA (2.98×), and Insurance (5.16×) over the country average.
Life insurance fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Life insurance itself, the audience over-indexes on BBVA (2.98×), Insurance (5.16×), Mapfre (5.64×), and Bankinter (3.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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