A data profile of the people who buy, follow and care about Mutua Madrileña in Spain — modelled from more than twelve digital signal sources. Mutua Madrileña has an estimated audience of 3,425,395 people in Spain.
The average Mutua Madrileña fan in Spain is 47.0 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include BBVA, IBEX 35, Bankinter, with strongest over-indexing on BBVA (1.5× the country average).
Demographically, the Mutua Madrileña audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mutua Madrileña fan in Spain is more male, around 47.0 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
The key figures that characterise the Mutua Madrileña profile in Spain.
44.9% are female, 55.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 47.0 |
| Estimated audience size | 3,425,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 32% | |
| 50+ | 34% |
of the worldwide Mutua Madrileña audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 95.4% |
| Italy | 0.8% |
| United States | 0.6% |
Where the Mutua Madrileña audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 2.45× | |
| 02 | Castilla-La Mancha | ~300K | 1.85× | |
| 03 | Castile and León | ~200K | 1.08× | |
| 04 | Andalusia | ~700K | 1.07× | |
| 05 | Comunidad Valenciana | ~400K | 1.06× | |
| 06 | Cantabria | ~40K | 1.02× | |
| 07 | Region of Murcia | ~100K | 0.96× | |
| 08 | Extremadura | ~70K | 0.95× | |
| 09 | Galicia | ~100K | 0.87× | |
| 10 | Catalonia | ~500K | 0.84× | |
| 11 | Principality of Asturias | ~60K | 0.80× | |
| 12 | Aragon | ~70K | 0.78× | |
| 13 | Balearic Islands | ~70K | 0.76× | |
| 14 | Basque Autonomous Country | ~90K | 0.73× | |
| 15 | Canary Islands | ~100K | 0.65× | |
| 16 | Navarre | ~30K | 0.59× | |
| 17 | La Rioja | ~10K | 0.58× |
The strongest cross-interests of the Mutua Madrileña audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Risk management | Business & Career | 2.66× | ||
| 02 | Credit (finance) | Business & Career | 2.22× | ||
| 03 | Mapfre | Business & Career | 2.20× | ||
| 04 | El Nacional (Caracas) | News | 2.15× | ||
| 05 | Insurance | Business & Career | 2.05× | ||
| 06 | Used car | Cars & Mobility | 1.96× | ||
| 07 | Bankinter | Business & Career | 1.95× | ||
| 08 | IBEX 35 | Business & Career | 1.92× | ||
| 09 | Banco Sabadell | Business & Career | 1.80× | ||
| 10 | Coches.net | Cars & Mobility | 1.79× | ||
| 11 | Hybrids | Cars & Mobility | 1.73× | ||
| 12 | Financial services | Business & Career | 1.66× | ||
| 13 | Gmail | Internet & Social Media | 1.62× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.58× | ||
| 15 | La Caixa | Business & Career | 1.57× | ||
| 16 | Caixabank | Business & Career | 1.56× | ||
| 17 | Periodista Digital | News | 1.55× | ||
| 18 | Wallapop | Shopping | 1.53× | ||
| 19 | BBVA | Business & Career | 1.50× | ||
| 20 | SUVs | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.80× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.78× |
Mutua Madrileña's target market in Spain covers an estimated 3,425,395 people, concentrated in Community of Madrid and Andalusia.
44.9% of the Mutua Madrileña audience are female, 55.1% are male, with an average age of 47.0 years.
Mutua Madrileña fans show strongest brand affinity for BBVA (1.5×), IBEX 35 (1.92×), and Bankinter (1.95×) over the country average.
Mutua Madrileña fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~700K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mutua Madrileña itself, the audience over-indexes on IBEX 35 (1.92×), Bankinter (1.95×), Coches.net (1.79×), and Insurance (2.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mutua Madrileña. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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