A data profile of the people who buy, follow and care about Periodista Digital in Spain — modelled from more than twelve digital signal sources. Periodista Digital has an estimated audience of 5,704,067 people in Spain.
Periodista Digital has an estimated audience of 5,704,067 people in Spain. 36.3% are female, 63.7% are male, average age 52.5. Top brand affinities: Online newspaper, LaSexta, La Caixa, Lidl, Home Appliances.
Top brand affinities include Online newspaper, LaSexta, La Caixa, with strongest over-indexing on Online newspaper (2.28× the country average).
Demographically, the Periodista Digital audience skews more male with an average age of 52.5, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Periodista Digital fan in Spain is more male, around 52.5 years old, with strong Individualism tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Periodista Digital profile in Spain.
36.3% are female, 63.7% are male, average age 52.5.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 52.5 |
| Estimated audience size | 5,704,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 4% | |
| 30-39 | 12% | |
| 40-49 | 28% | |
| 50+ | 55% |
of the worldwide Periodista Digital audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 99.2% |
| Germany | 0.4% |
| United States | 0.2% |
The strongest cross-interests of the Periodista Digital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 3.49× | ||
| 02 | Photovoltaics | Home & Garden | 2.82× | ||
| 03 | Queen Letizia of Spain | Politics & Society | 2.54× | ||
| 04 | Tom Cruise | Movies & TV | 2.46× | ||
| 05 | Online newspaper | News | 2.28× | ||
| 06 | Life insurance | Business & Career | 2.23× | ||
| 07 | LaSexta | Movies & TV | 2.12× | ||
| 08 | Antena 3 Noticias | Movies & TV | 2.10× | ||
| 09 | Vodafone | Technology & Electronics | 1.86× | ||
| 10 | Efficient energy use | Technology & Electronics | 1.86× | ||
| 11 | Home Appliances | Home & Garden | 1.73× | ||
| 12 | La Caixa | Business & Career | 1.71× | ||
| 13 | Subscription business model | Shopping | 1.70× | ||
| 14 | Trivago | Travel & Leisure | 1.70× | ||
| 15 | Documentary movies | Movies & TV | 1.69× | ||
| 16 | Banking | Business & Career | 1.61× | ||
| 17 | Insurance | Business & Career | 1.61× | ||
| 18 | Nonprofit organization | Politics & Society | 1.61× | ||
| 19 | Carrefour | Shopping | 1.59× | ||
| 20 | Lidl | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.41× | |
| Patriotism | CONSERVATISM | 2.41× | |
| Indulgence | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.41× | |
| Sports Activity | POWER | 0.48× | |
| Mindfulness | BALANCE | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Periodista Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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