Volkswagen Commercial Vehicles Audience in United States

Volkswagen Commercial Vehicles logo

Volkswagen Commercial Vehicles has an estimated audience of 830 people in United States. 35.2% are female, 64.8% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: CityMall (Philippines), Mobile home, Federal Home Loan Banks, Volkswagen Fox, Volkswagen Up.

The average Volkswagen Commercial Vehicles fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include CityMall (Philippines), Mobile home, Federal Home Loan Banks, with strongest over-indexing on CityMall (Philippines) (424.45× the country average). Demographically, the Volkswagen Commercial Vehicles audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Volkswagen Commercial Vehicles fans

Demographic split for Volkswagen Commercial Vehicles audience in United States
MetricValue
Female35.2%
Male64.8%
Average age36.4
Estimated audience size830

Audience persona

The typical Volkswagen Commercial Vehicles fan in United States is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for CityMall (Philippines).

Top regions in United States

Top regions ranked by reach for Volkswagen Commercial Vehicles in United States
RegionReachAffinity
California8,8690.22×
New York7,6370.37×
Texas5,5690.18×
Florida5,2900.21×
Mississippi5,0941.69×
Louisiana4,5300.96×
Arkansas4,5261.5×
Oklahoma4,4261.09×
Kentucky4,3560.95×
Alabama4,2160.82×
West Virginia4,2062.47×
Tennessee4,0170.55×
South Carolina3,9880.72×
Indiana3,8860.58×
Kansas3,8851.35×
Idaho3,8842.11×
Virginia3,8270.43×
New Jersey3,7990.41×
Missouri3,7630.64×
Illinois3,7380.31×
Hawaii3,7102.36×
Iowa3,6881.22×
North Carolina3,6130.33×
Ohio3,5980.32×
Georgia3,5840.32×
Michigan3,5820.37×
Wisconsin3,5630.65×
Maryland3,5360.56×
New Hampshire3,4652.4×
Arizona3,4310.46×
Pennsylvania3,4160.28×
Nebraska3,3931.85×
Connecticut3,3880.92×
New Mexico3,3761.84×
Nevada3,3650.95×
Rhode Island3,3462.87×
Washington3,3320.45×
Oregon3,3220.79×
Utah3,3021.01×
Minnesota3,1840.61×
Massachusetts3,1510.44×
Colorado3,0670.53×
Delaware2,9972.97×
Washington, District of Columbia2,1641.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Commercial Vehicles audience
BrandAffinityCategory
CityMall (Philippines)424.45×Shopping
Mobile home11.3×Cars & Mobility
Federal Home Loan Banks225.87×Business & Career
Volkswagen Fox175.67×Cars & Mobility
Volkswagen Up110.36×Cars & Mobility
Surf culture19.9×Sports
Convertible20×Cars & Mobility
OUTDOOR ADVENTURE20×Games
Škoda Superb89.05×Cars & Mobility
Hyundai Accent53.84×Cars & Mobility
Autotrader9.26×Cars & Mobility
Trick-or-treating15.09×Kids & Family
Higher consciousness15.75×Health
Station wagon18.87×Cars & Mobility
Audi Q333.38×Cars & Mobility
Mid-size car20×Cars & Mobility
Mitsubishi Mirage36.69×Cars & Mobility
Hyundai Elantra24.55×Cars & Mobility
Renault Trafic145.39×Cars & Mobility
Honda CR-V14.62×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Commercial Vehicles audience
TraitClusterScore
Risk AppetiteTHRILL2.69
Family OrientationCONSERVATISM2.05
Sports ActivityPOWER1.57
SustainabilityBALANCE1.54
Early Adopter MentalityPOWER1.51
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Commercial Vehicles
CountryShare
Austria65.9%
China10.4%
Germany2.6%

See Volkswagen Commercial Vehicles audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Volkswagen Commercial Vehicles have in United States?

Volkswagen Commercial Vehicles has an estimated audience of 830 people in United States, concentrated in California and New York.

What is the gender split and age of Volkswagen Commercial Vehicles fans?

35.2% of Volkswagen Commercial Vehicles fans are female, 64.8% are male, with an average age of 36.4 years.

Which brands do Volkswagen Commercial Vehicles fans like most?

Volkswagen Commercial Vehicles fans show strongest brand affinity for CityMall (Philippines) (424.45×), Mobile home (11.3×), and Federal Home Loan Banks (225.87×) over the country average.

Where do Volkswagen Commercial Vehicles fans live in United States?

Volkswagen Commercial Vehicles fans in United States are most concentrated in California (reach 8,869), New York (reach 7,637), and Texas (reach 5,569). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Commercial Vehicles fans also like?

Beyond Volkswagen Commercial Vehicles itself, the audience over-indexes on Mobile home (11.3×), Federal Home Loan Banks (225.87×), Volkswagen Fox (175.67×), and Volkswagen Up (110.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Commercial Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.