Rascasse Audience Intelligence

Benefit corporation Audience in Germany

A data profile of the people who buy, follow and care about Benefit corporation in Germany — modelled from more than twelve digital signal sources. Benefit corporation has an estimated audience of 288,574 people in Germany.

#6290among Topic in Germany#1211in Business & Career

The average Benefit corporation fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Esso, Kelly Osbourne, Vintage clothing, with strongest over-indexing on Esso (25.79× the country average).

Demographically, the Benefit corporation audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Benefit corporation fan in Germany is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Esso.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benefit corporation profile in Germany.

Audience size
289K
in Germany
Gender
73.7%♀
26.3% male
Age
39.2
average years
Country rank
#17832
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Benefit corporation fans

73.7% are female, 26.3% are male, average age 39.2.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Benefit corporation audience in Germany
MetricValue
Female73.7%
Male26.3%
Average age39.2
Estimated audience size288,574
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Benefit corporation audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3924%
40-4927%
50+13%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Benefit corporation audience comes from Germany.

Worldwide audience distribution share by country for Benefit corporation
CountryShare
United States53.5%
United Kingdom12.9%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benefit corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Benefit corporation fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K2.02×
02Niedersachsen~60K1.98×
03Nordrhein-Westfalen~80K1.23×
04Baden-Württemberg~40K1.06×
05Sachsen-Anhalt~8K1.05×
06Bayern~50K1.00×
07Schleswig-Holstein~10K0.98×
08Bremen~2K0.94×
09Hessen~20K0.92×
10Rheinland-Pfalz~10K0.82×
11Saarland~3K0.82×
12Berlin~10K0.76×
13Sachsen~9K0.67×
14Thüringen~5K0.67×
15Brandenburg~6K0.63×
16Mecklenburg-Vorpommern~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Benefit corporation, Germany
0.63×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benefit corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benefit corporation audience
#·InterestCategoryAffinity×
01EssoCars & Mobility25.79×
02Kelly OsbourneMusic & Radio20.00×
03It CosmeticsBeauty & Wellness15.81×
04Volkswagen Commercial VehiclesCars & Mobility13.09×
05VichyBeauty & Wellness12.45×
06GarnierBeauty & Wellness12.18×
07RimowaFashion & Accessoires11.40×
08Risk managementBusiness & Career9.61×
09Vintage clothingFashion & Accessoires7.31×
10Face powderBeauty & Wellness6.50×
11EtsyFashion & Accessoires5.53×
12Western UnionBusiness & Career5.06×
13Ernsting's familyShopping4.51×
14QVCMovies & TV3.41×
15Lieferando.deFood & Beverages2.67×
16Müller (company)Food & Beverages2.66×
17REWEShopping2.42×
18Obi (store)Shopping2.14×
19IKEAHome & Garden2.10×
20TagesschauMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benefit corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benefit corporation audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
IndulgenceJOY1.63×
Quality AwarenessPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benefit corporation audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Price SensitivityPREMIUM0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Benefit corporation have in Germany?

Benefit corporation has an estimated audience of 288,574 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Benefit corporation fans?

73.7% of Benefit corporation fans are female, 26.3% are male, with an average age of 39.2 years.

03

Which brands do Benefit corporation fans like most?

Benefit corporation fans show strongest brand affinity for Esso (25.79×), Kelly Osbourne (20×), and Vintage clothing (7.31×) over the country average.

04

Where do Benefit corporation fans live in Germany?

Benefit corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Benefit corporation fans also like?

Beyond Benefit corporation itself, the audience over-indexes on Kelly Osbourne (20×), Vintage clothing (7.31×), Risk management (9.61×), and Volkswagen Commercial Vehicles (13.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Benefit corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Benefit corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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