Benefit corporation Audience in Germany
Benefit corporation has an estimated audience of 288,574 people in Germany. 73.7% are female, 26.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Western Union, Esso, Kelly Osbourne, Allgäu, Acqua di Parma.
The average Benefit corporation fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Western Union, Esso, Kelly Osbourne, with strongest over-indexing on Western Union (18.94× the country average). Demographically, the Benefit corporation audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Benefit corporation fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 39.2 |
| Estimated audience size | 288,574 |
Audience persona
The typical Benefit corporation fan in Germany is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,662 | 1.07× |
| Niedersachsen | 47,806 | 1.71× |
| Bayern | 40,524 | 0.87× |
| Baden-Württemberg | 36,608 | 0.93× |
| Hamburg | 19,189 | 2.94× |
| Hessen | 18,196 | 0.83× |
| Schleswig-Holstein | 15,460 | 1.49× |
| Rheinland-Pfalz | 9,994 | 0.69× |
| Sachsen-Anhalt | 9,263 | 1.24× |
| Berlin | 8,810 | 0.68× |
| Sachsen | 7,921 | 0.56× |
| Brandenburg | 4,683 | 0.52× |
| Thüringen | 3,852 | 0.52× |
| Mecklenburg-Vorpommern | 2,753 | 0.5× |
| Saarland | 2,358 | 0.67× |
| Bremen | 1,907 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 18.94× | Business & Career |
| Esso | 14.82× | Cars & Mobility |
| Kelly Osbourne | 13.78× | Music & Radio |
| Allgäu | 11.4× | Travel & Leisure |
| Acqua di Parma | 24.73× | Beauty & Wellness |
| Vintage clothing | 5.44× | Fashion & Accessoires |
| Etsy | 4.89× | Fashion & Accessoires |
| RTL Television | 4× | Movies & TV |
| REWE | 2.57× | Shopping |
| Risk management | 6.67× | Business & Career |
| Aral AG | 2.8× | Cars & Mobility |
| Viber | 13.12× | Internet & Social Media |
| IKEA | 2.29× | Home & Garden |
| Garnier | 10.46× | Beauty & Wellness |
| Tagesschau | 1.96× | Movies & TV |
| Ernsting's family | 3.78× | Shopping |
| Lake Constance | 8.4× | Travel & Leisure |
| Vichy | 9.17× | Beauty & Wellness |
| Face powder | 5.28× | Beauty & Wellness |
| Lieferando.de | 2.33× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.58 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| United Kingdom | 13.0% |
| Japan | 8.9% |
See Benefit corporation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Benefit corporation have in Germany?
Benefit corporation has an estimated audience of 288,574 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Benefit corporation fans?
73.7% of Benefit corporation fans are female, 26.3% are male, with an average age of 39.2 years.
Which brands do Benefit corporation fans like most?
Benefit corporation fans show strongest brand affinity for Western Union (18.94×), Esso (14.82×), and Kelly Osbourne (13.78×) over the country average.
Where do Benefit corporation fans live in Germany?
Benefit corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,662), Niedersachsen (reach 47,806), and Bayern (reach 40,524). These three regions account for the largest share of the active audience.
What other brands do Benefit corporation fans also like?
Beyond Benefit corporation itself, the audience over-indexes on Esso (14.82×), Kelly Osbourne (13.78×), Allgäu (11.4×), and Acqua di Parma (24.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Benefit corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.