Benefit corporation Audience in United States
Benefit corporation has an estimated audience of 4,332,633 people in United States. 72.3% are female, 27.7% are male, average age 40.8. Top brand affinities: Collectable, Historic site, Natural rubber, Mathcore, Fairy godmother.
Top brand affinities include Collectable, Historic site, Natural rubber, with strongest over-indexing on Collectable (1.8× the country average). Demographically, the Benefit corporation audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Benefit corporation fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 40.8 |
| Estimated audience size | 4,332,633 |
Audience persona
The typical Benefit corporation fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.8× | Kids & Family |
| Historic site | 4.13× | Arts & Culture |
| Natural rubber | 1.83× | Cars & Mobility |
| Mathcore | 6.41× | Music & Radio |
| Fairy godmother | 5.96× | Literature |
| Goop | 4.01× | Internet & Social Media |
| Israel | 1.51× | Travel & Leisure |
| Vocal harmony | 3.15× | Music & Radio |
| Governor of Michigan | 5.11× | Politics & Society |
| Paul Dano | 3.56× | Movies & TV |
| South Asian cuisine | 5.84× | Food & Beverages |
| Bank account | 1.57× | Business & Career |
| Grinch | 2.53× | Movies & TV |
| Mothercare | 2× | Kids & Family |
| 3D printing | 1.53× | Technology & Electronics |
| JDSU | 1.79× | Business & Career |
| Saving | 1.55× | Business & Career |
| Cherish (group) | 5.67× | Music & Radio |
| Hibachi | 4.08× | Food & Beverages |
| Soldering iron | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.27 |
| Quality Awareness | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.87 |
| Design Affinity | PREMIUM | 1.81 |
| Creativity | OPEN | 1.49 |
| Sports Activity | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| United Kingdom | 13.0% |
| Japan | 8.9% |
See Benefit corporation audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benefit corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.