Benefit corporation Audience in United States
Benefit corporation has an estimated audience of 4,332,633 people in United States. 72.3% are female, 27.7% are male, average age 40.8. Top brand affinities: PSV Eindhoven, Google Maps, Capital One, Indeed.com, Circle K.
Top brand affinities include PSV Eindhoven, Google Maps, Capital One, with strongest over-indexing on PSV Eindhoven (59.79× the country average). Demographically, the Benefit corporation audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Benefit corporation fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 40.8 |
| Estimated audience size | 4,332,633 |
Audience persona
The typical Benefit corporation fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 59.79× | Sports |
| Google Maps | 4.68× | Internet & Social Media |
| Capital One | 4.2× | Business & Career |
| Indeed.com | 4.26× | Business & Career |
| Circle K | 6.97× | Shopping |
| Etsy | 4.13× | Fashion & Accessoires |
| Khan Academy | 7.34× | Business & Career |
| Patagonia | 6.98× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.61× | Home & Garden |
| Google News | 4.55× | News |
| Enterprise Rent-A-Car | 4.55× | Cars & Mobility |
| Staples (Canada) | 3.44× | Business & Career |
| Vintage clothing | 3.56× | Fashion & Accessoires |
| AccuWeather | 4.03× | Home & Garden |
| MSN | 2.3× | News |
| IKEA | 2.49× | Home & Garden |
| Apple Store | 4.51× | Shopping |
| Kendra Scott | 5.98× | Fashion & Accessoires |
| Beetlejuice | 2.73× | Movies & TV |
| Diane Keaton | 3.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.27 |
| Quality Awareness | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.87 |
| Design Affinity | PREMIUM | 1.81 |
| Creativity | OPEN | 1.49 |
| Sports Activity | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| United Kingdom | 13.0% |
| Japan | 8.9% |
See Benefit corporation audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benefit corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.