Chicken nugget Audience in Germany
Chicken nugget has an estimated audience of 555,930 people in Germany. 42.2% are female, 57.8% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Roger Daltrey, EVO Fitness, Arnold Palmer, Unique Gifts.
The average Chicken nugget fan in Germany is 30.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Roger Daltrey, EVO Fitness, with strongest over-indexing on CAC 40 (3.64× the country average). Demographically, the Chicken nugget audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Chicken nugget fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 30.4 |
| Estimated audience size | 555,930 |
Audience persona
The typical Chicken nugget fan in Germany is more male, around 30.4 years old, with strong Convenience Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,453 | 1.24× |
| Bayern | 103,107 | 1.15× |
| Baden-Württemberg | 92,125 | 1.21× |
| Niedersachsen | 62,024 | 1.15× |
| Hessen | 48,956 | 1.16× |
| Rheinland-Pfalz | 30,402 | 1.09× |
| Sachsen | 22,844 | 0.84× |
| Schleswig-Holstein | 21,232 | 1.06× |
| Berlin | 21,035 | 0.85× |
| Brandenburg | 13,515 | 0.78× |
| Hamburg | 12,697 | 1.01× |
| Thüringen | 12,266 | 0.87× |
| Sachsen-Anhalt | 11,121 | 0.77× |
| Mecklenburg-Vorpommern | 7,947 | 0.75× |
| Saarland | 7,317 | 1.07× |
| Bremen | 4,747 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.64× | Business & Career |
| Roger Daltrey | 20.42× | Movies & TV |
| EVO Fitness | 21.15× | Sports |
| Arnold Palmer | 29.89× | Sports |
| Unique Gifts | 2.16× | Shopping |
| Joko Winterscheidt | 6.6× | Movies & TV |
| Combat sport | 2.02× | Sports |
| Progressive rock | 2.19× | Music & Radio |
| Birthday Gifts | 2.17× | Kids & Family |
| Haberler | 1.65× | News |
| Stradivarius | 1.9× | Shopping |
| Tus, Iran | 8.04× | Travel & Leisure |
| Racing | 1.76× | Cars & Mobility |
| Oktay Kaynarca | 7.08× | Movies & TV |
| Whist | 4.78× | Games |
| Stamp collecting | 4.59× | Home & Garden |
| Home Delivery | 2.2× | Food & Beverages |
| Keeper (password manager) | 3.4× | Technology & Electronics |
| KPN | 7.67× | Technology & Electronics |
| Emil Nolde | 3.59× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.64 |
| Early Adopter Mentality | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Taiwan | 14.2% |
| Germany | 9.8% |
See Chicken nugget audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Chicken nugget have in Germany?
Chicken nugget has an estimated audience of 555,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chicken nugget fans?
42.2% of Chicken nugget fans are female, 57.8% are male, with an average age of 30.4 years.
Which brands do Chicken nugget fans like most?
Chicken nugget fans show strongest brand affinity for CAC 40 (3.64×), Roger Daltrey (20.42×), and EVO Fitness (21.15×) over the country average.
Where do Chicken nugget fans live in Germany?
Chicken nugget fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,453), Bayern (reach 103,107), and Baden-Württemberg (reach 92,125). These three regions account for the largest share of the active audience.
What other brands do Chicken nugget fans also like?
Beyond Chicken nugget itself, the audience over-indexes on Roger Daltrey (20.42×), EVO Fitness (21.15×), Arnold Palmer (29.89×), and Unique Gifts (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicken nugget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.