Rascasse Audience Intelligence

Chicken nugget Audience in United States

A data profile of the people who buy, follow and care about Chicken nugget in United States — modelled from more than twelve digital signal sources. Chicken nugget has an estimated audience of 1,079,915 people in United States.

#156among Dish in United States#8413among Topic in United States#1262in Food & Beverages

The average Chicken nugget fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Five Guys, Popeyes Louisiana Kitchen, Jersey Mike's Subs, with strongest over-indexing on Five Guys (10.73× the country average).

Demographically, the Chicken nugget audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicken nugget fan in United States is more female, around 30.2 years old, with strong Indulgence tendencies and a notable affinity for Five Guys.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicken nugget profile in United States.

Audience size
1.1M
in United States
Gender
56.3%♀
43.7% male
Age
30.2
average years
Country rank
#22495
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicken nugget fans

56.3% are female, 43.7% are male, average age 30.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Chicken nugget audience in United States
MetricValue
Female56.3%
Male43.7%
Average age30.2
Estimated audience size1,079,915
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Chicken nugget audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3913%
40-4911%
50+8%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Chicken nugget audience comes from United States.

Worldwide audience distribution share by country for Chicken nugget
CountryShare
United States19.0%
Taiwan14.2%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicken nugget audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicken nugget fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.40×
02West Virginia~6K1.22×
03Indiana~20K1.21×
04Kentucky~20K1.20×
05Arkansas~10K1.18×
06Texas~100K1.17×
07Pennsylvania~40K1.16×
08Oklahoma~10K1.14×
09North Carolina~40K1.11×
10Missouri~20K1.11×
11Louisiana~20K1.11×
12Georgia~40K1.09×
13South Carolina~20K1.09×
14Utah~10K1.09×
15Kansas~9K1.09×
16Michigan~30K1.07×
17Virginia~30K1.07×
18Nebraska~6K1.06×
19Ohio~30K1.05×
20New Jersey~30K1.05×
21Idaho~6K1.04×
22North Dakota~2K1.04×
23South Dakota~3K1.03×
24Washington~20K1.02×
25Illinois~40K1.01×
26Tennessee~20K1.00×
27Iowa~9K1.00×
28California~100K0.99×
29Connecticut~10K0.99×
30Alabama~10K0.98×
31Florida~70K0.97×
32Maryland~20K0.97×
33New Mexico~5K0.97×
34Arizona~20K0.96×
35Nevada~10K0.96×
36Delaware~3K0.96×
37Wisconsin~20K0.95×
38New York~60K0.92×
39Oregon~10K0.91×
40Minnesota~10K0.90×
41Maine~3K0.87×
42Rhode Island~3K0.87×
43Alaska~2K0.87×
44Hawaii~4K0.86×
45New Hampshire~4K0.85×
46Massachusetts~20K0.84×
47Montana~3K0.84×
48Colorado~10K0.82×
49Vermont~1K0.76×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Chicken nugget, United States
0.63×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicken nugget audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicken nugget audience
#·InterestCategoryAffinity×
01Five GuysFood & Beverages10.73×
02Jersey Mike's SubsFood & Beverages8.05×
03Church's ChickenFood & Beverages7.43×
04Jimmy John'sFood & Beverages7.14×
05Carl's Jr.Food & Beverages5.76×
06Popeyes Louisiana KitchenFood & Beverages5.73×
07Jack in the BoxFood & Beverages5.42×
08Denver NuggetsSports4.54×
09Arby'sFood & Beverages4.09×
10WingstopFood & Beverages3.93×
11Panda ExpressFood & Beverages3.78×
12Raising Cane's Chicken FingersFood & Beverages3.68×
13Chipotle Mexican GrillFood & Beverages3.26×
14Chick-fil-AFood & Beverages3.16×
15Taco BellFood & Beverages2.85×
16Buffalo Wild WingsFood & Beverages2.74×
17Pizza HutFood & Beverages2.71×
18SubwayFood & Beverages2.66×
19RedditInternet & Social Media2.40×
20McDonald'sFood & Beverages2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicken nugget audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicken nugget audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Convenience OrientationPREMIUM1.58×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicken nugget audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Design AffinityPREMIUM0.86×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicken nugget have in United States?

Chicken nugget has an estimated audience of 1,079,915 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chicken nugget fans?

56.3% of Chicken nugget fans are female, 43.7% are male, with an average age of 30.2 years.

03

Which brands do Chicken nugget fans like most?

Chicken nugget fans show strongest brand affinity for Five Guys (10.73×), Popeyes Louisiana Kitchen (5.73×), and Jersey Mike's Subs (8.05×) over the country average.

04

Where do Chicken nugget fans live in United States?

Chicken nugget fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chicken nugget fans also like?

Beyond Chicken nugget itself, the audience over-indexes on Popeyes Louisiana Kitchen (5.73×), Jersey Mike's Subs (8.05×), Jimmy John's (7.14×), and Wingstop (3.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken nugget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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