A data profile of the people who buy, follow and care about Sprite (soft drink) in United Kingdom — modelled from more than twelve digital signal sources. Sprite (soft drink) has an estimated audience of 198,832 people in United Kingdom.
The average Sprite (soft drink) fan in United Kingdom is 35.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Hotel Chocolat, Baking mix, Greggs, with strongest over-indexing on Hotel Chocolat (6.85× the country average).
Demographically, the Sprite (soft drink) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sprite (soft drink) fan in United Kingdom is balanced, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hotel Chocolat.
The key figures that characterise the Sprite (soft drink) profile in United Kingdom.
52.9% are female, 47.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 35.9 |
| Estimated audience size | 198,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Sprite (soft drink) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.9% |
| Brazil | 8.0% |
| India | 5.8% |
Where the Sprite (soft drink) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~100K | 1.50× | |
| 02 | East Midlands | ~20K | 1.24× | |
| 03 | North West | ~30K | 1.20× | |
| 04 | Greater London | ~30K | 1.12× | |
| 05 | East of England | ~20K | 1.09× | |
| 06 | South West | ~20K | 1.02× | |
| 07 | South East | ~30K | 1.01× | |
| 08 | Northern Ireland | ~5K | 0.87× | |
| 09 | Wales | ~10K | 0.86× | |
| 10 | North East | ~7K | 0.84× | |
| 11 | Scotland | ~10K | 0.83× | |
| 12 | Yorkshire and the Humber | ~10K | 0.76× | |
| 13 | West Midlands | ~6K | 0.72× |
The strongest cross-interests of the Sprite (soft drink) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking mix | Food & Beverages | 36.06× | ||
| 02 | Fanta | Food & Beverages | 18.70× | ||
| 03 | Robinsons (drink) | Food & Beverages | 18.62× | ||
| 04 | Hotel Chocolat | Food & Beverages | 6.85× | ||
| 05 | Gmail | Internet & Social Media | 3.23× | ||
| 06 | Greggs | Food & Beverages | 2.98× | ||
| 07 | Soft drinks | Food & Beverages | 2.92× | ||
| 08 | Hobbycraft | Home & Garden | 2.73× | ||
| 09 | Wikipedia | Internet & Social Media | 2.51× | ||
| 10 | Country | Travel & Leisure | 2.38× | ||
| 11 | KFC | Food & Beverages | 2.31× | ||
| 12 | Personal care | Health | 2.21× | ||
| 13 | Soccer | Sports | 1.79× | ||
| 14 | Photography | Arts & Culture | 1.78× | ||
| 15 | Culture | Literature | 1.77× | ||
| 16 | FIFA World Cup 2026 | Sports | 1.74× | ||
| 17 | Woman | Kids & Family | 1.74× | ||
| 18 | Money | Business & Career | 1.73× | ||
| 19 | Education | Business & Career | 1.72× | ||
| 20 | Beverages | Food & Beverages | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Sports Activity | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.87× |
Sprite (soft drink)'s target market in United Kingdom covers an estimated 198,832 people, concentrated in England and Greater London.
52.9% of the Sprite (soft drink) audience are female, 47.1% are male, with an average age of 35.9 years.
Sprite (soft drink) fans show strongest brand affinity for Hotel Chocolat (6.85×), Baking mix (36.06×), and Greggs (2.98×) over the country average.
Sprite (soft drink) fans in United Kingdom are most concentrated in England (reach ~100K), Greater London (reach ~30K), and South East (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Sprite (soft drink) itself, the audience over-indexes on Baking mix (36.06×), Greggs (2.98×), Gmail (3.23×), and Fanta (18.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sprite (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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