no added sugar Audience in United States

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no added sugar has an estimated audience of 566,815 people in United States. 61.1% are female, 38.9% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Staycation, Product design, Historic site, UK garage, Isometric exercise.

The average no added sugar fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staycation, Product design, Historic site, with strongest over-indexing on Staycation (47.31× the country average). Demographically, the no added sugar audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of no added sugar fans

Demographic split for no added sugar audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.4
Estimated audience size566,815

Audience persona

The typical no added sugar fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for no added sugar in United States
RegionReachAffinity
California32,1580.52×
Texas17,3890.36×
New York14,8010.47×
Florida13,6420.36×
North Carolina8,4610.5×
Illinois7,8040.41×
Georgia7,0490.4×
Pennsylvania5,7600.3×
Mississippi5,7261.23×
Michigan5,7040.38×
Massachusetts5,6080.5×
Virginia5,5310.4×
Louisiana5,0910.7×
Arkansas5,0871.09×
Ohio5,0560.29×
Oklahoma4,9750.79×
Kentucky4,8960.69×
Tennessee4,8910.43×
South Carolina4,8560.57×
Alabama4,7390.6×
West Virginia4,7271.79×
New Jersey4,5750.32×
Indiana4,3680.42×
Kansas4,3660.98×
Idaho4,3651.54×
Missouri4,2300.46×
Arizona4,1780.36×
Hawaii4,1701.71×
Iowa4,1450.89×
Montana4,1122.62×
South Dakota4,0593.1×
Washington4,0330.35×
Wisconsin4,0050.47×
Maryland3,9750.41×
North Dakota3,9523.39×
New Hampshire3,8951.74×
Minnesota3,8770.48×
Nebraska3,8141.34×
Connecticut3,8080.67×
New Mexico3,7941.33×
Nevada3,7820.69×
Rhode Island3,7612.08×
Maine3,7591.85×
Colorado3,7350.42×
Oregon3,7340.57×
Utah3,7110.73×
Vermont3,6993.72×
Delaware3,3682.15×
Washington, District of Columbia2,4321.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for no added sugar audience
BrandAffinityCategory
Staycation47.31×Home & Garden
Product design8.81×Business & Career
Historic site12.76×Arts & Culture
UK garage13.26×Music & Radio
Isometric exercise18.16×Sports
Stamp collecting8.47×Home & Garden
Mothercare4.91×Kids & Family
Mathcore11×Music & Radio
Goop6.47×Internet & Social Media
Vocal harmony5.35×Music & Radio
Fairy godmother8.68×Literature
Justice3.08×Politics & Society
Governor of Michigan6.81×Politics & Society
Powell's Books12.67×Shopping
Nebraska Cornhuskers football3.25×Sports
Hibachi6.92×Food & Beverages
Embroidery Library13.17×Home & Garden
Google Home5.23×Technology & Electronics
Grinch3.23×Movies & TV
Elsword12.61×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by no added sugar audience
TraitClusterScore
Design AffinityPREMIUM1.64
TravellingTHRILL1.63
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.38
MindfulnessBALANCE1.32
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for no added sugar
CountryShare
Italy23.5%
United States16.4%
Saudi Arabia12.1%

See no added sugar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does no added sugar have in United States?

no added sugar has an estimated audience of 566,815 people in United States, concentrated in California and Texas.

What is the gender split and age of no added sugar fans?

61.1% of no added sugar fans are female, 38.9% are male, with an average age of 39.4 years.

Which brands do no added sugar fans like most?

no added sugar fans show strongest brand affinity for Staycation (47.31×), Product design (8.81×), and Historic site (12.76×) over the country average.

Where do no added sugar fans live in United States?

no added sugar fans in United States are most concentrated in California (reach 32,158), Texas (reach 17,389), and New York (reach 14,801). These three regions account for the largest share of the active audience.

What other brands do no added sugar fans also like?

Beyond no added sugar itself, the audience over-indexes on Product design (8.81×), Historic site (12.76×), UK garage (13.26×), and Isometric exercise (18.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for no added sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.