Rascasse Audience Intelligence

no added sugar Audience in United States

A data profile of the people who buy, follow and care about no added sugar in United States — modelled from more than twelve digital signal sources. no added sugar has an estimated audience of 566,815 people in United States.

#10882among Topic in United States#1829in Food & Beverages

The average no added sugar fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ming-Na Wen, american psycho, Tim Robbins, with strongest over-indexing on Ming-Na Wen (268.31× the country average).

Demographically, the no added sugar audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical no added sugar fan in United States is more female, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ming-Na Wen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the no added sugar profile in United States.

Audience size
567K
in United States
Gender
61.1%♀
38.9% male
Age
39.4
average years
Country rank
#34015
Topic in United States
Fig. 01

Search interest · 12-month trend

+71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of no added sugar fans

61.1% are female, 38.9% are male, average age 39.4.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for no added sugar audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.4
Estimated audience size566,815
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the no added sugar audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

16.4%

of the worldwide no added sugar audience comes from United States.

Worldwide audience distribution share by country for no added sugar
CountryShare
Italy23.5%
United States16.4%
Saudi Arabia12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the no added sugar audience in United States is strongest.

Fig. 05

Top regions by affinity

no added sugar fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~1K1.20×
02Vermont~1K1.17×
03Alaska~1K1.10×
04Hawaii~3K1.09×
05Rhode Island~2K1.08×
06Maine~2K1.06×
07Idaho~3K1.05×
08New Hampshire~2K1.05×
09Mississippi~5K1.04×
10West Virginia~3K1.04×
11Montana~2K1.04×
12Delaware~2K1.04×
13New Mexico~3K1.03×
14Washington, District of Columbia~2K1.03×
15Arkansas~5K1.02×
16South Dakota~1K1.02×
17Kansas~5K1.01×
18Nebraska~3K1.00×
19Oklahoma~6K0.98×
20Iowa~5K0.98×
21Louisiana~7K0.97×
22Kentucky~7K0.97×
23Oregon~6K0.97×
24Connecticut~6K0.97×
25Nevada~5K0.97×
26Utah~5K0.97×
27Alabama~8K0.96×
28Missouri~9K0.95×
29South Carolina~8K0.95×
30Wisconsin~8K0.95×
31Tennessee~10K0.94×
32Indiana~10K0.94×
33Minnesota~8K0.94×
34Arizona~10K0.93×
35Maryland~9K0.93×
36Colorado~8K0.93×
37Washington~10K0.92×
38Massachusetts~10K0.92×
39Michigan~10K0.91×
40New Jersey~10K0.91×
41Virginia~10K0.91×
42Ohio~20K0.90×
43Georgia~20K0.90×
44North Carolina~20K0.90×
45Pennsylvania~20K0.89×
46Illinois~20K0.88×
47New York~30K0.84×
48Florida~30K0.82×
49California~50K0.78×
50Texas~40K0.78×
Fig. 06

Affinity by region

Affinity by region — no added sugar, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the no added sugar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for no added sugar audience
#·InterestCategoryAffinity×
01Ming-Na WenMovies & TV268.31×
02Tim RobbinsMovies & TV43.91×
03american psychoMovies & TV35.14×
04CinnamorollMovies & TV26.26×
05BevMo!Shopping25.56×
06Metro BoominMusic & Radio25.10×
07Mariska HargitayMovies & TV20.00×
08Katee SackhoffMovies & TV20.00×
09Ross LynchMovies & TV20.00×
10Madison PettisMovies & TV20.00×
11Taika WaititiMovies & TV20.00×
12Zoey 101Movies & TV20.00×
13UpToDateHealth17.41×
14Emily OsmentMovies & TV13.88×
15Google VoiceTechnology & Electronics13.73×
16John GoodmanMovies & TV11.23×
17Kat DenningsMovies & TV10.20×
18Urban DictionaryInternet & Social Media7.89×
19MonstersMovies & TV7.35×
20KetoneHealth5.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the no added sugar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by no added sugar audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.60×
TravellingTHRILL1.59×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by no added sugar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
CreativityOPEN0.93×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does no added sugar have in United States?

no added sugar has an estimated audience of 566,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of no added sugar fans?

61.1% of no added sugar fans are female, 38.9% are male, with an average age of 39.4 years.

03

Which brands do no added sugar fans like most?

no added sugar fans show strongest brand affinity for Ming-Na Wen (268.31×), american psycho (35.14×), and Tim Robbins (43.91×) over the country average.

04

Where do no added sugar fans live in United States?

no added sugar fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do no added sugar fans also like?

Beyond no added sugar itself, the audience over-indexes on american psycho (35.14×), Tim Robbins (43.91×), Mariska Hargitay (20×), and BevMo! (25.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See no added sugar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for no added sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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