Rascasse Audience Intelligence

Rotterdam Audience in United States

A data profile of the people who buy, follow and care about Rotterdam in United States — modelled from more than twelve digital signal sources. Rotterdam has an estimated audience of 505,086 people in United States.

#461among City in United States#3824among POI in United States#2924in Travel & Leisure

The average Rotterdam fan in United States is 41.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Hunter Douglas, R.S.C. Anderlecht, Randstad, with strongest over-indexing on Hunter Douglas (48.56× the country average).

Demographically, the Rotterdam audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rotterdam fan in United States is balanced, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Hunter Douglas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rotterdam profile in United States.

Audience size
505K
in United States
Gender
49.8%♀
50.2% male
Age
41.6
average years
Country rank
#36430
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rotterdam fans

49.8% are female, 50.2% are male, average age 41.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Rotterdam audience in United States
MetricValue
Female49.8%
Male50.2%
Average age41.6
Estimated audience size505,086
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Rotterdam audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3916%
40-4917%
50+32%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Rotterdam audience comes from United States.

Worldwide audience distribution share by country for Rotterdam
CountryShare
Netherlands44.8%
Germany5.7%
United States5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rotterdam audience in United States is strongest.

Fig. 05

Top regions by affinity

Rotterdam fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K2.51×
02Washington, District of Columbia~3K2.29×
03Massachusetts~20K1.57×
04Washington~10K1.36×
05Virginia~20K1.28×
06California~70K1.27×
07Oregon~7K1.26×
08Vermont~1K1.20×
09Alaska~1K1.19×
10New Jersey~20K1.18×
11Connecticut~6K1.17×
12Colorado~9K1.16×
13Florida~40K1.15×
14Illinois~20K1.14×
15Maryland~10K1.14×
16Rhode Island~2K1.14×
17Utah~5K1.10×
18Maine~2K1.10×
19New Hampshire~2K1.07×
20Minnesota~7K1.03×
21Georgia~20K0.99×
22Texas~40K0.98×
23Pennsylvania~20K0.98×
24Hawaii~2K0.98×
25North Carolina~10K0.95×
26Nevada~4K0.90×
27Arizona~9K0.89×
28Wisconsin~7K0.89×
29Montana~1K0.88×
30Idaho~2K0.87×
31Delaware~1K0.86×
32South Carolina~6K0.84×
33Michigan~10K0.83×
34Tennessee~8K0.83×
35Missouri~7K0.83×
36Kansas~3K0.83×
37Ohio~10K0.82×
38Iowa~3K0.81×
39Nebraska~2K0.80×
40North Dakota<1K0.80×
41Indiana~7K0.79×
42Louisiana~5K0.79×
43New Mexico~2K0.79×
44South Dakota<1K0.79×
45Kentucky~5K0.76×
46Oklahoma~4K0.71×
47Arkansas~3K0.71×
48West Virginia~2K0.71×
49Alabama~5K0.66×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Rotterdam, United States
0.62×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rotterdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rotterdam audience
#·InterestCategoryAffinity×
01R.S.C. AnderlechtSports59.66×
02Hunter DouglasHome & Garden48.56×
03RandstadBusiness & Career21.85×
04Crystal Palace F.C.Sports20.00×
05Celtic FCSports20.00×
06Bayer 04 LeverkusenSports20.00×
07Palm oilFood & Beverages16.00×
08Borussia DortmundSports11.33×
09Christoph WaltzMovies & TV10.79×
10LufthansaTravel & Leisure10.70×
11AmsterdamTravel & Leisure9.15×
12UnileverHome & Garden9.09×
13Sustainable energyHome & Garden3.84×
14FedExBusiness & Career3.39×
15Renewable energyBusiness & Career2.94×
16Mortgage loansBusiness & Career2.59×
17Solar energyHome & Garden2.58×
18Planet FitnessSports2.05×
19PinterestInternet & Social Media1.81×
20FIFA World CupSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rotterdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rotterdam audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.81×
PatriotismCONSERVATISM1.68×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rotterdam audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
ExtroversionTHRILL0.81×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rotterdam have in United States?

Rotterdam has an estimated audience of 505,086 people in United States, concentrated in New York and California.

02

What is the gender split and age of Rotterdam fans?

49.8% of Rotterdam fans are female, 50.2% are male, with an average age of 41.6 years.

03

Which brands do Rotterdam fans like most?

Rotterdam fans show strongest brand affinity for Hunter Douglas (48.56×), R.S.C. Anderlecht (59.66×), and Randstad (21.85×) over the country average.

04

Where do Rotterdam fans live in United States?

Rotterdam fans in United States are most concentrated in New York (reach ~70K), California (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rotterdam fans also like?

Beyond Rotterdam itself, the audience over-indexes on R.S.C. Anderlecht (59.66×), Randstad (21.85×), Crystal Palace F.C. (20×), and Amsterdam (9.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rotterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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