Rotterdam Audience in United States

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Rotterdam has an estimated audience of 505,086 people in United States. 49.8% are female, 50.2% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Hunter Douglas, Microblogging, Singer-songwriter.

The average Rotterdam fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Hunter Douglas, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Rotterdam audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Rotterdam fans

Demographic split for Rotterdam audience in United States
MetricValue
Female49.8%
Male50.2%
Average age41.6
Estimated audience size505,086

Audience persona

The typical Rotterdam fan in United States is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Rotterdam in United States
RegionReachAffinity
California76,6041.38×
New York61,5282.18×
Texas44,2021.02×
Florida40,9501.2×
Illinois20,2531.2×
Pennsylvania17,3441.02×
Virginia16,9881.38×
Massachusetts16,4761.66×
New Jersey15,6221.22×
Georgia15,5561×
North Carolina14,3080.94×
Washington14,0541.39×
Ohio13,4270.86×
Michigan11,4570.87×
Maryland9,8431.13×
Colorado9,7631.23×
Arizona9,1980.89×
Tennessee8,3920.83×
Minnesota7,6291.05×
Indiana7,2200.78×
Oregon7,1171.23×
Missouri6,7350.83×
Wisconsin6,6210.87×
South Carolina6,2260.82×
Connecticut6,0121.19×
Utah5,1881.15×
Louisiana4,9330.76×
Kentucky4,6660.74×
Nevada4,4500.91×
Alabama4,2700.61×
Washington, District of Columbia3,9002.57×
Oklahoma3,7860.68×
Kansas3,1060.78×
Iowa3,0800.74×
Arkansas2,7340.66×
Hawaii2,1000.97×
New Hampshire2,0501.03×
Idaho2,0410.81×
Mississippi1,9790.48×
Maine1,9611.08×
Rhode Island1,9111.19×
Nebraska1,8950.75×
New Mexico1,8340.72×
West Virginia1,3450.57×
Alaska1,2891.19×
Delaware1,1180.8×
Montana1,0870.78×
Vermont1,0281.16×
South Dakota6780.58×
North Dakota5890.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rotterdam audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Hunter Douglas57.82×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.42×Sports
Income tax13.19×Business & Career
R.S.C. Anderlecht66.16×Sports
Randstad24.58×Business & Career
Diaper bag5.76×Kids & Family
Manchester City F.C.7.86×Sports
Borussia Dortmund15.18×Sports
Manchester United F.C.5.53×Sports
Crystal Palace F.C.20×Sports
Amsterdam9.47×Travel & Leisure
Unilever12.13×Home & Garden
Primeira Liga20×Sports
Charles, Prince of Wales18.87×Politics & Society
Christoph Waltz12.28×Movies & TV
Bass guitar3.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rotterdam audience
TraitClusterScore
TravellingTHRILL1.65
Luxury OrientationPREMIUM1.54
Career OrientationPOWER1.53
Quality AwarenessPREMIUM1.43
Urban LifestyleOPEN1.39
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Rotterdam
CountryShare
Netherlands45.1%
Germany5.7%
United States5.4%

See Rotterdam audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Rotterdam have in United States?

Rotterdam has an estimated audience of 505,086 people in United States, concentrated in California and New York.

What is the gender split and age of Rotterdam fans?

49.8% of Rotterdam fans are female, 50.2% are male, with an average age of 41.6 years.

Which brands do Rotterdam fans like most?

Rotterdam fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Hunter Douglas (57.82×) over the country average.

Where do Rotterdam fans live in United States?

Rotterdam fans in United States are most concentrated in California (reach 76,604), New York (reach 61,528), and Texas (reach 44,202). These three regions account for the largest share of the active audience.

What other brands do Rotterdam fans also like?

Beyond Rotterdam itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Hunter Douglas (57.82×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rotterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.