Rotterdam Audience in Germany
Rotterdam has an estimated audience of 540,942 people in Germany. 54.5% are female, 45.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Xabi Alonso, Crystal Cruises, Randstad, Discounts and allowances, Netherlands.
The average Rotterdam fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Xabi Alonso, Crystal Cruises, Randstad, with strongest over-indexing on Xabi Alonso (10.01× the country average). Demographically, the Rotterdam audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Rotterdam fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.6 |
| Estimated audience size | 540,942 |
Audience persona
The typical Rotterdam fan in Germany is balanced, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Xabi Alonso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 231,747 | 1.96× |
| Bayern | 79,695 | 0.92× |
| Baden-Württemberg | 73,597 | 1× |
| Niedersachsen | 68,213 | 1.3× |
| Hessen | 55,875 | 1.36× |
| Rheinland-Pfalz | 31,029 | 1.14× |
| Berlin | 24,236 | 1× |
| Sachsen | 18,472 | 0.7× |
| Hamburg | 16,364 | 1.34× |
| Schleswig-Holstein | 16,303 | 0.84× |
| Brandenburg | 10,138 | 0.6× |
| Thüringen | 8,495 | 0.62× |
| Sachsen-Anhalt | 7,723 | 0.55× |
| Bremen | 6,233 | 1.35× |
| Mecklenburg-Vorpommern | 6,004 | 0.58× |
| Saarland | 5,003 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xabi Alonso | 10.01× | Sports |
| Crystal Cruises | 24.94× | Travel & Leisure |
| Randstad | 15.42× | Business & Career |
| Discounts and allowances | 4.2× | Shopping |
| Netherlands | 4.98× | Travel & Leisure |
| Satire | 4.86× | Literature |
| Ryanair | 2.84× | Travel & Leisure |
| Tagesschau | 2.12× | Movies & TV |
| Modest Fashion | 12.87× | Fashion & Accessoires |
| Customer relationship management | 5.48× | Business & Career |
| SpVgg Greuther Fürth | 8.71× | Sports |
| Kitchenware | 3.49× | Home & Garden |
| German television comedy | 5.01× | Movies & TV |
| Pets | 1.58× | Pets & Animals |
| Sports betting | 5.5× | Games |
| Shopping malls | 2.26× | Shopping |
| Netto Marken-Discount | 1.8× | Shopping |
| Arnold Schwarzenegger | 4.97× | Movies & TV |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Louis Vuitton | 2.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.87 |
| Price Sensitivity | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.44 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 45.1% |
| Germany | 5.7% |
| United States | 5.4% |
See Rotterdam audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Rotterdam have in Germany?
Rotterdam has an estimated audience of 540,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rotterdam fans?
54.5% of Rotterdam fans are female, 45.5% are male, with an average age of 40.6 years.
Which brands do Rotterdam fans like most?
Rotterdam fans show strongest brand affinity for Xabi Alonso (10.01×), Crystal Cruises (24.94×), and Randstad (15.42×) over the country average.
Where do Rotterdam fans live in Germany?
Rotterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 231,747), Bayern (reach 79,695), and Baden-Württemberg (reach 73,597). These three regions account for the largest share of the active audience.
What other brands do Rotterdam fans also like?
Beyond Rotterdam itself, the audience over-indexes on Crystal Cruises (24.94×), Randstad (15.42×), Discounts and allowances (4.2×), and Netherlands (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rotterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.