Rotterdam Audience in Germany
A data profile of the people who buy, follow and care about Rotterdam in Germany — modelled from more than twelve digital signal sources. Rotterdam has an estimated audience of 540,942 people in Germany.
The average Rotterdam fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Xabi Alonso, Netherlands, Randstad, with strongest over-indexing on Xabi Alonso (12.53× the country average).
Demographically, the Rotterdam audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rotterdam fan in Germany is balanced, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Xabi Alonso.
At a glance
The key figures that characterise the Rotterdam profile in Germany.
Search interest · 12-month trend
Demographics of Rotterdam fans
54.5% are female, 45.5% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.6 |
| Estimated audience size | 540,942 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Rotterdam audience comes from Germany.
| Country | Share |
|---|---|
| Netherlands | 44.8% |
| Germany | 5.7% |
| United States | 5.3% |
Geography
Where the Rotterdam audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.86× | |
| 02 | Bremen | ~7K | 1.42× | |
| 03 | Hamburg | ~20K | 1.32× | |
| 04 | Niedersachsen | ~70K | 1.30× | |
| 05 | Hessen | ~50K | 1.30× | |
| 06 | Rheinland-Pfalz | ~30K | 1.16× | |
| 07 | Baden-Württemberg | ~70K | 0.98× | |
| 08 | Berlin | ~20K | 0.95× | |
| 09 | Bayern | ~80K | 0.89× | |
| 10 | Schleswig-Holstein | ~20K | 0.86× | |
| 11 | Saarland | ~5K | 0.82× | |
| 12 | Sachsen | ~20K | 0.68× | |
| 13 | Thüringen | ~9K | 0.65× | |
| 14 | Brandenburg | ~10K | 0.64× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.63× | |
| 16 | Sachsen-Anhalt | ~8K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Rotterdam audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Cruises | Travel & Leisure | 21.87× | ||
| 02 | Voetbal International | Sports | 21.72× | ||
| 03 | Randstad | Business & Career | 18.91× | ||
| 04 | Korean fried chicken | Food & Beverages | 13.74× | ||
| 05 | Xabi Alonso | Sports | 12.53× | ||
| 06 | Modest Fashion | Fashion & Accessoires | 11.68× | ||
| 07 | SpVgg Greuther Fürth | Sports | 7.30× | ||
| 08 | Netherlands | Travel & Leisure | 6.86× | ||
| 09 | Turkish Airlines | Travel & Leisure | 4.94× | ||
| 10 | Kitchenware | Home & Garden | 4.30× | ||
| 11 | Eyelash extensions | Beauty & Wellness | 4.27× | ||
| 12 | Discounts and allowances | Shopping | 4.00× | ||
| 13 | Face powder | Beauty & Wellness | 3.91× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 2.58× | ||
| 15 | Shopping malls | Shopping | 2.45× | ||
| 16 | Ryanair | Travel & Leisure | 1.99× | ||
| 17 | Netto Marken-Discount | Shopping | 1.86× | ||
| 18 | IKEA | Home & Garden | 1.72× | ||
| 19 | Internet & Social Media | 1.69× | |||
| 20 | Tagesschau | Movies & TV | 1.66× |
Personality of the Rotterdam audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.70× | |
| Design Affinity | PREMIUM | 1.70× | |
| Price Sensitivity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Extroversion | THRILL | 1.00× | |
| Pet Ownership | JOY | 1.01× |
Frequently asked questions
How many fans does Rotterdam have in Germany?
Rotterdam has an estimated audience of 540,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rotterdam fans?
54.5% of Rotterdam fans are female, 45.5% are male, with an average age of 40.6 years.
Which brands do Rotterdam fans like most?
Rotterdam fans show strongest brand affinity for Xabi Alonso (12.53×), Netherlands (6.86×), and Randstad (18.91×) over the country average.
Where do Rotterdam fans live in Germany?
Rotterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Rotterdam fans also like?
Beyond Rotterdam itself, the audience over-indexes on Netherlands (6.86×), Randstad (18.91×), Crystal Cruises (21.87×), and Voetbal International (21.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rotterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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