Rascasse Audience Intelligence

Palm oil Audience in United States

A data profile of the people who buy, follow and care about Palm oil in United States — modelled from more than twelve digital signal sources. Palm oil has an estimated audience of 1,063,420 people in United States.

#8472among Topic in United States#1276in Food & Beverages

The average Palm oil fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little Caesars, Pizza Hut, Popeyes Louisiana Kitchen, with strongest over-indexing on Little Caesars (6.01× the country average).

Demographically, the Palm oil audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palm oil fan in United States is more female, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Little Caesars.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palm oil profile in United States.

Audience size
1.1M
in United States
Gender
62.6%♀
37.4% male
Age
40.7
average years
Country rank
#22746
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palm oil fans

62.6% are female, 37.4% are male, average age 40.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Palm oil audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.7
Estimated audience size1,063,420
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Palm oil audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3925%
40-4924%
50+19%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Palm oil audience comes from United States.

Worldwide audience distribution share by country for Palm oil
CountryShare
United States10.3%
Spain7.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palm oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Palm oil fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~30K1.39×
02Massachusetts~30K1.24×
03Georgia~40K1.21×
04Washington, District of Columbia~4K1.21×
05Connecticut~10K1.20×
06Minnesota~20K1.14×
07Maine~4K1.14×
08New York~70K1.13×
09New Jersey~30K1.13×
10Kentucky~20K1.13×
11Washington~20K1.12×
12Rhode Island~4K1.11×
13Florida~80K1.10×
14Virginia~30K1.09×
15Delaware~3K1.07×
16Oregon~10K1.05×
17Hawaii~5K1.04×
18Vermont~2K1.04×
19Texas~90K1.02×
20Illinois~40K1.02×
21New Hampshire~4K1.02×
22California~100K1.01×
23Pennsylvania~40K1.01×
24North Carolina~30K0.99×
25Iowa~9K0.98×
26Wisconsin~20K0.97×
27Kansas~8K0.97×
28North Dakota~2K0.97×
29Indiana~20K0.96×
30Louisiana~10K0.96×
31Colorado~20K0.95×
32South Carolina~20K0.95×
33Nebraska~5K0.95×
34Alaska~2K0.95×
35Tennessee~20K0.94×
36Idaho~5K0.94×
37Michigan~30K0.93×
38Arizona~20K0.93×
39Missouri~20K0.93×
40Ohio~30K0.92×
41Oklahoma~10K0.92×
42Arkansas~8K0.91×
43South Dakota~2K0.91×
44Alabama~10K0.90×
45Utah~9K0.90×
46Montana~3K0.89×
47Nevada~9K0.87×
48Mississippi~7K0.85×
49New Mexico~4K0.83×
50West Virginia~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Palm oil, United States
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palm oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palm oil audience
#·InterestCategoryAffinity×
01Little CaesarsFood & Beverages6.01×
02The ConjuringMovies & TV5.49×
03CanvaTechnology & Electronics5.08×
04Credit KarmaBusiness & Career4.45×
05Film studioMovies & TV3.82×
06Popeyes Louisiana KitchenFood & Beverages3.55×
07Comcast CableTechnology & Electronics3.53×
08Dairy QueenFood & Beverages3.52×
09Pizza HutFood & Beverages3.40×
10ExpediaTravel & Leisure3.20×
11Domino's PizzaFood & Beverages2.84×
12Panera BreadFood & Beverages2.81×
13AirbnbTravel & Leisure2.50×
14Walt Disney WorldTravel & Leisure2.33×
15Personal careHealth2.32×
16PinterestInternet & Social Media2.30×
17Old NavyFashion & Accessoires2.28×
18Wells FargoBusiness & Career1.98×
19SpotifyInternet & Social Media1.96×
20EBayShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palm oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palm oil audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.48×
Convenience OrientationPREMIUM1.39×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palm oil audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.92×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palm oil have in United States?

Palm oil has an estimated audience of 1,063,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Palm oil fans?

62.6% of Palm oil fans are female, 37.4% are male, with an average age of 40.7 years.

03

Which brands do Palm oil fans like most?

Palm oil fans show strongest brand affinity for Little Caesars (6.01×), Pizza Hut (3.4×), and Popeyes Louisiana Kitchen (3.55×) over the country average.

04

Where do Palm oil fans live in United States?

Palm oil fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Palm oil fans also like?

Beyond Palm oil itself, the audience over-indexes on Pizza Hut (3.4×), Popeyes Louisiana Kitchen (3.55×), Pinterest (2.3×), and Credit Karma (4.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Palm oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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