Rascasse Audience Intelligence

Palm oil Audience in Germany

A data profile of the people who buy, follow and care about Palm oil in Germany — modelled from more than twelve digital signal sources. Palm oil has an estimated audience of 390,553 people in Germany.

#5352among Topic in Germany#709in Food & Beverages

The average Palm oil fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Semi-vegetarianism, Foodwatch, Healthy Recipes, with strongest over-indexing on Semi-vegetarianism (66.85× the country average).

Demographically, the Palm oil audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Palm oil fan in Germany is more female, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Semi-vegetarianism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palm oil profile in Germany.

Audience size
391K
in Germany
Gender
62.0%♀
38.0% male
Age
40.2
average years
Country rank
#14283
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palm oil fans

62.0% are female, 38.0% are male, average age 40.2.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Palm oil audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age40.2
Estimated audience size390,553
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Palm oil audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Palm oil audience comes from Germany.

Worldwide audience distribution share by country for Palm oil
CountryShare
United States10.3%
Spain7.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palm oil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palm oil fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.22×
02Bremen~4K1.15×
03Hamburg~10K1.10×
04Niedersachsen~40K1.06×
05Saarland~5K1.06×
06Baden-Württemberg~60K1.04×
07Hessen~30K1.01×
08Berlin~20K1.01×
09Bayern~60K1.00×
10Rheinland-Pfalz~20K1.00×
11Schleswig-Holstein~10K0.98×
12Brandenburg~10K0.95×
13Sachsen~20K0.92×
14Mecklenburg-Vorpommern~7K0.91×
15Thüringen~9K0.90×
16Sachsen-Anhalt~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Palm oil, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palm oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palm oil audience
#·InterestCategoryAffinity×
01Consumer ReportsBusiness & Career111.24×
02Semi-vegetarianismFood & Beverages66.85×
03OrangutanPets & Animals21.32×
04RiotPolitics & Society18.63×
05FoodwatchFood & Beverages16.71×
06Healthy RecipesFood & Beverages10.60×
07World Wide Fund for NaturePolitics & Society9.66×
08Jane GoodallPets & Animals7.78×
09Electric toothbrushHealth7.56×
10ToothpasteBeauty & Wellness5.27×
11Microwave ovenHome & Garden4.93×
12SolidarityPolitics & Society3.97×
13Welsh CorgiPets & Animals3.88×
14Fair tradeBusiness & Career3.63×
15Animal welfarePolitics & Society2.71×
16BauhausShopping2.44×
17More NutritionHealth2.21×
18Renewable energyBusiness & Career2.21×
19Burger KingFood & Beverages2.08×
20TagesschauMovies & TV1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palm oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palm oil audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.64×
SustainabilityBALANCE1.54×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palm oil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Luxury OrientationPREMIUM0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palm oil have in Germany?

Palm oil has an estimated audience of 390,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Palm oil fans?

62.0% of Palm oil fans are female, 38.0% are male, with an average age of 40.2 years.

03

Which brands do Palm oil fans like most?

Palm oil fans show strongest brand affinity for Semi-vegetarianism (66.85×), Foodwatch (16.71×), and Healthy Recipes (10.6×) over the country average.

04

Where do Palm oil fans live in Germany?

Palm oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Palm oil fans also like?

Beyond Palm oil itself, the audience over-indexes on Foodwatch (16.71×), Healthy Recipes (10.6×), Riot (18.63×), and Bauhaus (2.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Palm oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palm oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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