Rascasse Audience Intelligence

World Wide Fund for Nature Audience in Germany

A data profile of the people who buy, follow and care about World Wide Fund for Nature in Germany — modelled from more than twelve digital signal sources. World Wide Fund for Nature has an estimated audience of 870,296 people in Germany.

#17among NGO / Political Party in Germany#329in Politics & Society

The average World Wide Fund for Nature fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VIER PFOTEN, Harry Potter, Outdoor recreation, with strongest over-indexing on VIER PFOTEN (6.38× the country average).

Demographically, the World Wide Fund for Nature audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical World Wide Fund for Nature fan in Germany is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for VIER PFOTEN.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Wide Fund for Nature profile in Germany.

Audience size
870K
in Germany
Gender
59.6%♀
40.4% male
Age
37.6
average years
Country rank
#7353
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Wide Fund for Nature fans

59.6% are female, 40.4% are male, average age 37.6.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for World Wide Fund for Nature audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age37.6
Estimated audience size870,296
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the World Wide Fund for Nature audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

28.8%

of the worldwide World Wide Fund for Nature audience comes from Germany.

Worldwide audience distribution share by country for World Wide Fund for Nature
CountryShare
Germany28.8%
India5.8%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Wide Fund for Nature audience in Germany is strongest.

Fig. 05

Top regions by affinity

World Wide Fund for Nature fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.53×
02Hamburg~20K1.15×
03Hessen~70K1.11×
04Brandenburg~30K1.11×
05Nordrhein-Westfalen~200K1.07×
06Bayern~100K1.03×
07Sachsen~40K1.03×
08Baden-Württemberg~100K1.00×
09Thüringen~20K0.98×
10Niedersachsen~80K0.94×
11Bremen~7K0.94×
12Rheinland-Pfalz~40K0.92×
13Saarland~10K0.91×
14Mecklenburg-Vorpommern~10K0.90×
15Sachsen-Anhalt~20K0.82×
16Schleswig-Holstein~20K0.70×
Fig. 06

Affinity by region

Affinity by region — World Wide Fund for Nature, Germany
0.70×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Wide Fund for Nature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Wide Fund for Nature audience
#·InterestCategoryAffinity×
01FoodwatchFood & Beverages7.02×
02GreenpeacePolitics & Society6.51×
03VIER PFOTENPets & Animals6.38×
04Water supplyPolitics & Society5.76×
05Jane GoodallPets & Animals5.65×
06hessnaturShopping5.45×
07McCaféFood & Beverages4.86×
08Animal sanctuaryPets & Animals4.41×
09Animal ethicsPolitics & Society3.95×
10Fair tradeBusiness & Career2.91×
11Litter boxPets & Animals2.78×
12Maltese (dog)Pets & Animals2.66×
13EcologyPolitics & Society2.62×
14Chihuahua (dog)Pets & Animals2.58×
15Animal rightsPolitics & Society2.40×
16Animal welfarePolitics & Society1.99×
17Self-awarenessHealth1.95×
18TchiboShopping1.93×
19Harry PotterMovies & TV1.82×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Wide Fund for Nature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Wide Fund for Nature audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.80×
Healthy LifestyleBALANCE1.68×
Pet OwnershipJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Wide Fund for Nature audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Luxury OrientationPREMIUM0.80×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Wide Fund for Nature have in Germany?

World Wide Fund for Nature has an estimated audience of 870,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of World Wide Fund for Nature fans?

59.6% of World Wide Fund for Nature fans are female, 40.4% are male, with an average age of 37.6 years.

03

Which brands do World Wide Fund for Nature fans like most?

World Wide Fund for Nature fans show strongest brand affinity for VIER PFOTEN (6.38×), Harry Potter (1.82×), and Outdoor recreation (1.52×) over the country average.

04

Where do World Wide Fund for Nature fans live in Germany?

World Wide Fund for Nature fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do World Wide Fund for Nature fans also like?

Beyond World Wide Fund for Nature itself, the audience over-indexes on Harry Potter (1.82×), Outdoor recreation (1.52×), Animal ethics (3.95×), and Fair trade (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See World Wide Fund for Nature audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for World Wide Fund for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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