World Wide Fund for Nature Audience in Germany
World Wide Fund for Nature has an estimated audience of 828,641 people in Germany. 59.6% are female, 40.4% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VIER PFOTEN, Harry Potter, Outdoor recreation, Natural World, Animal ethics.
The average World Wide Fund for Nature fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VIER PFOTEN, Harry Potter, Outdoor recreation, with strongest over-indexing on VIER PFOTEN (6.38× the country average). Demographically, the World Wide Fund for Nature audience skews more female with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of World Wide Fund for Nature fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 37.6 |
| Estimated audience size | 828,641 |
Audience persona
The typical World Wide Fund for Nature fan in Germany is more female, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for VIER PFOTEN.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 209,756 | 1.1× |
| Bayern | 147,649 | 1.05× |
| Baden-Württemberg | 122,842 | 1.03× |
| Niedersachsen | 81,690 | 0.97× |
| Hessen | 76,669 | 1.15× |
| Berlin | 63,793 | 1.64× |
| Sachsen | 43,779 | 1.02× |
| Rheinland-Pfalz | 39,502 | 0.9× |
| Brandenburg | 30,977 | 1.15× |
| Hamburg | 23,345 | 1.19× |
| Thüringen | 20,822 | 0.94× |
| Sachsen-Anhalt | 17,450 | 0.77× |
| Schleswig-Holstein | 16,851 | 0.54× |
| Mecklenburg-Vorpommern | 14,279 | 0.86× |
| Saarland | 8,540 | 0.8× |
| Bremen | 6,614 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VIER PFOTEN | 6.38× | Pets & Animals |
| Harry Potter | 1.82× | Movies & TV |
| Outdoor recreation | 1.52× | Sports |
| Natural World | 1.95× | Fashion & Accessoires |
| Animal ethics | 3.95× | Politics & Society |
| Gala | 1.88× | News |
| Spiegel Online | 1.64× | News |
| Fair trade | 2.91× | Business & Career |
| Animal welfare | 1.99× | Politics & Society |
| Litter box | 2.78× | Pets & Animals |
| Chihuahua (dog) | 2.58× | Pets & Animals |
| Greenpeace | 6.51× | Politics & Society |
| Maltese (dog) | 2.66× | Pets & Animals |
| Water supply | 5.76× | Politics & Society |
| Animal sanctuary | 4.41× | Pets & Animals |
| Jane Goodall | 5.65× | Pets & Animals |
| Ecology | 2.62× | Politics & Society |
| Foodwatch | 7.02× | Food & Beverages |
| Self-awareness | 1.95× | Health |
| Animal rights | 2.4× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.37 |
| Pet Ownership | JOY | 1.57 |
| Sustainability | BALANCE | 1.55 |
| Indulgence | JOY | 1.54 |
| Mindfulness | BALANCE | 1.23 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.3% |
| India | 6.0% |
| China | 5.1% |
See World Wide Fund for Nature audiences in other countries
- World Wide Fund for Nature — United States
- World Wide Fund for Nature — United Kingdom
- World Wide Fund for Nature — France
- World Wide Fund for Nature — Italy
- World Wide Fund for Nature — Spain
- World Wide Fund for Nature — Brazil
- World Wide Fund for Nature — Japan
- World Wide Fund for Nature — South Korea
- World Wide Fund for Nature — India
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does World Wide Fund for Nature have in Germany?
World Wide Fund for Nature has an estimated audience of 828,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World Wide Fund for Nature fans?
59.6% of World Wide Fund for Nature fans are female, 40.4% are male, with an average age of 37.6 years.
Which brands do World Wide Fund for Nature fans like most?
World Wide Fund for Nature fans show strongest brand affinity for VIER PFOTEN (6.38×), Harry Potter (1.82×), and Outdoor recreation (1.52×) over the country average.
Where do World Wide Fund for Nature fans live in Germany?
World Wide Fund for Nature fans in Germany are most concentrated in Nordrhein-Westfalen (reach 209,756), Bayern (reach 147,649), and Baden-Württemberg (reach 122,842). These three regions account for the largest share of the active audience.
What other brands do World Wide Fund for Nature fans also like?
Beyond World Wide Fund for Nature itself, the audience over-indexes on Harry Potter (1.82×), Outdoor recreation (1.52×), Natural World (1.95×), and Animal ethics (3.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World Wide Fund for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.