Animal sanctuary Audience in Germany
Animal sanctuary has an estimated audience of 1,962,864 people in Germany. 75.1% are female, 24.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VIER PFOTEN, Felix Baumgartner, Yorkshire Terrier, Shih Tzu, Fressnapf.
The average Animal sanctuary fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VIER PFOTEN, Felix Baumgartner, Yorkshire Terrier, with strongest over-indexing on VIER PFOTEN (5.82× the country average). Demographically, the Animal sanctuary audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Animal sanctuary fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 42.9 |
| Estimated audience size | 1,962,864 |
Audience persona
The typical Animal sanctuary fan in Germany is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for VIER PFOTEN.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 446,797 | 1.04× |
| Bayern | 404,427 | 1.28× |
| Baden-Württemberg | 292,311 | 1.09× |
| Niedersachsen | 213,231 | 1.12× |
| Hessen | 155,841 | 1.04× |
| Rheinland-Pfalz | 127,707 | 1.3× |
| Sachsen | 88,470 | 0.92× |
| Schleswig-Holstein | 73,821 | 1.05× |
| Sachsen-Anhalt | 59,755 | 1.17× |
| Berlin | 56,938 | 0.65× |
| Brandenburg | 54,702 | 0.9× |
| Thüringen | 44,489 | 0.89× |
| Mecklenburg-Vorpommern | 39,942 | 1.07× |
| Hamburg | 37,970 | 0.86× |
| Saarland | 23,148 | 0.96× |
| Bremen | 11,201 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VIER PFOTEN | 5.82× | Pets & Animals |
| Felix Baumgartner | 4.65× | Sports |
| Yorkshire Terrier | 3.86× | Pets & Animals |
| Shih Tzu | 3.95× | Pets & Animals |
| Fressnapf | 3.03× | Shopping |
| Tagesschau | 1.62× | Movies & TV |
| Animal rights | 3.17× | Politics & Society |
| Veterinary physician | 4.89× | Pets & Animals |
| Hairstyle | 2.48× | Beauty & Wellness |
| Jamie Lee Curtis | 5.38× | Movies & TV |
| Vacation rental | 3.24× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Pet food | 2.18× | Pets & Animals |
| Obi (store) | 1.53× | Shopping |
| Bernese Mountain Dog | 4.82× | Pets & Animals |
| Markus Lanz | 2.44× | Movies & TV |
| Veterinary medicine | 2.54× | Business & Career |
| Eintracht Frankfurt | 1.66× | Sports |
| Pet sitting | 2.56× | Pets & Animals |
| Gala | 1.52× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.75 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Community Orientation | OPEN | 1.24 |
| Tradition | CONSERVATISM | 1.11 |
| Convenience Orientation | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| United Kingdom | 10.7% |
| Italy | 8.4% |
See Animal sanctuary audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal sanctuary have in Germany?
Animal sanctuary has an estimated audience of 1,962,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal sanctuary fans?
75.1% of Animal sanctuary fans are female, 24.9% are male, with an average age of 42.9 years.
Which brands do Animal sanctuary fans like most?
Animal sanctuary fans show strongest brand affinity for VIER PFOTEN (5.82×), Felix Baumgartner (4.65×), and Yorkshire Terrier (3.86×) over the country average.
Where do Animal sanctuary fans live in Germany?
Animal sanctuary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 446,797), Bayern (reach 404,427), and Baden-Württemberg (reach 292,311). These three regions account for the largest share of the active audience.
What other brands do Animal sanctuary fans also like?
Beyond Animal sanctuary itself, the audience over-indexes on Felix Baumgartner (4.65×), Yorkshire Terrier (3.86×), Shih Tzu (3.95×), and Fressnapf (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal sanctuary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.