Rascasse Audience Intelligence

Animal sanctuary Audience in Germany

A data profile of the people who buy, follow and care about Animal sanctuary in Germany — modelled from more than twelve digital signal sources. Animal sanctuary has an estimated audience of 1,962,864 people in Germany.

#1967among Topic in Germany#94in Pets & Animals

The average Animal sanctuary fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VIER PFOTEN, Pet sitting, Animal rights, with strongest over-indexing on VIER PFOTEN (6.6× the country average).

Demographically, the Animal sanctuary audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal sanctuary fan in Germany is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for VIER PFOTEN.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal sanctuary profile in Germany.

Audience size
2M
in Germany
Gender
75.1%♀
24.9% male
Age
42.9
average years
Country rank
#3430
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal sanctuary fans

75.1% are female, 24.9% are male, average age 42.9.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Animal sanctuary audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age42.9
Estimated audience size1,962,864
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Animal sanctuary audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Animal sanctuary audience comes from Germany.

Worldwide audience distribution share by country for Animal sanctuary
CountryShare
United States32.5%
United Kingdom10.7%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal sanctuary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal sanctuary fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.19×
02Bayern~400K1.17×
03Niedersachsen~200K1.14×
04Sachsen-Anhalt~60K1.14×
05Mecklenburg-Vorpommern~40K1.10×
06Nordrhein-Westfalen~500K1.08×
07Schleswig-Holstein~70K1.03×
08Brandenburg~60K1.02×
09Sachsen~100K0.99×
10Saarland~20K0.98×
11Baden-Württemberg~300K0.97×
12Thüringen~50K0.97×
13Hessen~100K0.96×
14Hamburg~40K0.96×
15Bremen~10K0.88×
16Berlin~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Animal sanctuary, Germany
0.72×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal sanctuary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal sanctuary audience
#·InterestCategoryAffinity×
01Martin RütterPets & Animals6.66×
02VIER PFOTENPets & Animals6.60×
03Cats (musical)Music & Radio6.59×
04Bernese Mountain DogPets & Animals5.98×
05Pet sittingPets & Animals4.43×
06Animal rightsPolitics & Society4.14×
07Veterinary medicineBusiness & Career3.93×
08ZooKids & Family3.70×
09Charitable organizationPolitics & Society3.43×
10Maine CoonPets & Animals3.13×
11Cat foodPets & Animals3.12×
12FressnapfShopping2.63×
13Garden centreHome & Garden2.62×
14HugendubelShopping2.54×
15HairstyleBeauty & Wellness2.14×
16Breaking newsMovies & TV2.04×
17ZDFMovies & TV1.91×
18Müller (company)Food & Beverages1.76×
19Obi (store)Shopping1.61×
20EdekaShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal sanctuary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal sanctuary audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.76×
Community OrientationOPEN2.26×
ExtroversionTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal sanctuary audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Career OrientationPOWER0.74×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal sanctuary have in Germany?

Animal sanctuary has an estimated audience of 1,962,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Animal sanctuary fans?

75.1% of Animal sanctuary fans are female, 24.9% are male, with an average age of 42.9 years.

03

Which brands do Animal sanctuary fans like most?

Animal sanctuary fans show strongest brand affinity for VIER PFOTEN (6.6×), Pet sitting (4.43×), and Animal rights (4.14×) over the country average.

04

Where do Animal sanctuary fans live in Germany?

Animal sanctuary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Animal sanctuary fans also like?

Beyond Animal sanctuary itself, the audience over-indexes on Pet sitting (4.43×), Animal rights (4.14×), Veterinary medicine (3.93×), and Cats (musical) (6.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Animal sanctuary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal sanctuary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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