Hankook Tire Audience in United States

Hankook Tire logo

Hankook Tire has an estimated audience of 872,747 people in United States. 16.5% are female, 83.5% are male, average age 39.4. Top regions: California, Florida, Texas. Top brand affinities: Discount Tire, Firestone Tires, Big O Tires, Falken Tires, Made in USA.

The average Hankook Tire fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Discount Tire, Firestone Tires, Big O Tires, with strongest over-indexing on Discount Tire (9.82× the country average). Demographically, the Hankook Tire audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of Hankook Tire fans

Demographic split for Hankook Tire audience in United States
MetricValue
Female16.5%
Male83.5%
Average age39.4
Estimated audience size872,747

Audience persona

The typical Hankook Tire fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Discount Tire.

Top regions in United States

Top regions ranked by reach for Hankook Tire in United States
RegionReachAffinity
California104,0231.08×
Florida58,2480.99×
Texas56,0630.75×
New York40,4740.83×
Tennessee37,8332.16×
Pennsylvania37,4551.27×
Illinois25,8690.89×
North Carolina25,7120.98×
Michigan24,9571.09×
Georgia23,8960.89×
New Jersey21,5490.97×
Ohio20,1560.75×
Virginia17,9180.84×
Missouri16,3161.16×
Kentucky15,6951.43×
Wisconsin15,5551.18×
Massachusetts14,6660.85×
Washington13,4270.77×
Indiana13,3610.84×
Arizona12,8080.72×
Alabama12,6491.04×
South Carolina12,5800.96×
Iowa12,1111.68×
Maryland11,7930.79×
Minnesota11,3280.91×
Louisiana10,7450.95×
Oklahoma9,9481.03×
Colorado9,7210.71×
Arkansas9,4731.32×
Kansas9,2731.35×
Connecticut7,3790.84×
Oregon6,7870.68×
Mississippi6,4990.9×
Utah5,7920.74×
Nevada5,6670.67×
Montana5,4332.24×
Nebraska4,1430.95×
West Virginia4,0030.98×
New Hampshire3,6091.05×
Idaho3,5230.8×
New Mexico2,8930.66×
South Dakota2,5191.25×
North Dakota2,3831.33×
Maine2,3330.75×
Alaska2,2381.2×
Rhode Island2,0340.73×
Hawaii1,9230.51×
Vermont1,8211.19×
Delaware1,6870.7×
Wyoming1,5431.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hankook Tire audience
BrandAffinityCategory
Discount Tire9.82×Shopping
Firestone Tires36.47×Cars & Mobility
Big O Tires17.06×Shopping
Falken Tires27.27×Cars & Mobility
Made in USA5.21×Business & Career
Michelin15.96×Cars & Mobility
Greg Biffle9.32×Sports
Tire Kingdom23.96×Cars & Mobility
Bridgestone20.89×Cars & Mobility
AutoZone3.21×Cars & Mobility
Brake8.75×Cars & Mobility
Pirelli22.23×Cars & Mobility
Global Positioning System5.1×Technology & Electronics
Yokohama20.67×Travel & Leisure
Ride quality11.09×Cars & Mobility
Safety3.89×Home & Garden
Tire3.23×Cars & Mobility
Gas5.18×Home & Garden
O'Reilly Auto Parts3.39×Cars & Mobility
Pressure4.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hankook Tire audience
TraitClusterScore
Family OrientationCONSERVATISM2.68
Quality AwarenessPREMIUM2.33
Career OrientationPOWER2
Need for SecurityCONSERVATISM1.73
PatriotismCONSERVATISM1.5
Convenience OrientationPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Hankook Tire
CountryShare
United States76.1%
Canada9.9%
Saudi Arabia5.3%

See Hankook Tire audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does Hankook Tire have in United States?

Hankook Tire has an estimated audience of 872,747 people in United States, concentrated in California and Florida.

What is the gender split and age of Hankook Tire fans?

16.5% of Hankook Tire fans are female, 83.5% are male, with an average age of 39.4 years.

Which brands do Hankook Tire fans like most?

Hankook Tire fans show strongest brand affinity for Discount Tire (9.82×), Firestone Tires (36.47×), and Big O Tires (17.06×) over the country average.

Where do Hankook Tire fans live in United States?

Hankook Tire fans in United States are most concentrated in California (reach 104,023), Florida (reach 58,248), and Texas (reach 56,063). These three regions account for the largest share of the active audience.

What other brands do Hankook Tire fans also like?

Beyond Hankook Tire itself, the audience over-indexes on Firestone Tires (36.47×), Big O Tires (17.06×), Falken Tires (27.27×), and Made in USA (5.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hankook Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.