Rascasse Audience Intelligence

Hankook Tire Target Market in United States

A data profile of the people who buy, follow and care about Hankook Tire in United States — modelled from more than twelve digital signal sources. Hankook Tire has an estimated audience of 877,788 people in United States.

#8among Tires in United States#2638among Brand in United States#783in Cars & Mobility

The average Hankook Tire fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Discount Tire, Firestone Tires, Big O Tires, with strongest over-indexing on Discount Tire (9.82× the country average).

Demographically, the Hankook Tire audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hankook Tire fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hankook Tire profile in United States.

Audience size
878K
in United States
Gender
16.5%♀
83.5% male
Age
39.4
average years
Country rank
#25817
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hankook Tire

16.5% are female, 83.5% are male, average age 39.4.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Hankook Tire audience in United States
MetricValue
Female16.5%
Male83.5%
Average age39.4
Estimated audience size877,788
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Hankook Tire audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Hankook Tire audience comes from United States.

Worldwide audience distribution share by country for Hankook Tire
CountryShare
United States75.4%
Canada9.9%
Saudi Arabia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hankook Tire audience in United States is strongest.

Fig. 05

Top regions by affinity

Hankook Tire customers by region in United States
#RegionReachAffinity×
01Tennessee~40K2.36×
02Montana~5K2.01×
03Iowa~10K1.60×
04Kentucky~20K1.52×
05Arkansas~9K1.27×
06Kansas~9K1.24×
07North Dakota~2K1.23×
08South Dakota~2K1.22×
09Pennsylvania~40K1.21×
10Alaska~2K1.20×
11Wisconsin~20K1.18×
12Vermont~2K1.16×
13Missouri~20K1.13×
14West Virginia~4K1.03×
15New Hampshire~4K1.03×
16California~100K1.02×
17Oklahoma~10K1.02×
18Michigan~20K1.01×
19Alabama~10K1.01×
20Mississippi~7K1.00×
21North Carolina~30K0.98×
22South Carolina~10K0.95×
23Nebraska~4K0.95×
24Florida~60K0.94×
25Louisiana~10K0.93×
26New Jersey~20K0.92×
27Minnesota~10K0.90×
28Connecticut~8K0.89×
29Georgia~20K0.88×
30Massachusetts~10K0.87×
31Indiana~10K0.86×
32Virginia~20K0.85×
33Idaho~4K0.85×
34Illinois~20K0.84×
35Rhode Island~2K0.83×
36Maine~3K0.82×
37Delaware~2K0.81×
38New York~40K0.80×
39Maryland~10K0.80×
40Ohio~20K0.76×
41New Mexico~3K0.76×
42Washington~10K0.75×
43Utah~6K0.75×
44Arizona~10K0.74×
45Texas~50K0.72×
46Oregon~7K0.72×
47Nevada~6K0.72×
48Colorado~10K0.71×
49Hawaii~3K0.69×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Hankook Tire, United States
0.63×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hankook Tire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hankook Tire audience
#·InterestCategoryAffinity×
01Firestone TiresCars & Mobility36.47×
02Falken TiresCars & Mobility27.27×
03Tire KingdomCars & Mobility23.96×
04PirelliCars & Mobility22.23×
05BridgestoneCars & Mobility20.89×
06YokohamaTravel & Leisure20.67×
07Goodyear Tire and Rubber CompanyCars & Mobility18.44×
08Big O TiresShopping17.06×
09MichelinCars & Mobility15.96×
10Ride qualityCars & Mobility11.09×
11Bill HaleyMusic & Radio10.86×
12Discount TireShopping9.82×
13Greg BiffleSports9.32×
14BrakeCars & Mobility8.75×
15Made in USABusiness & Career5.21×
16GasHome & Garden5.18×
17Global Positioning SystemTechnology & Electronics5.10×
18SafetyHome & Garden3.89×
19TireCars & Mobility3.23×
20AutoZoneCars & Mobility3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hankook Tire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hankook Tire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Need for SecurityCONSERVATISM1.34×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hankook Tire audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Community OrientationOPEN0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hankook Tire's target market in United States?

Hankook Tire's target market in United States covers an estimated 877,788 people, concentrated in California and Florida.

02

What is the gender split and age of Hankook Tire customers?

16.5% of the Hankook Tire audience are female, 83.5% are male, with an average age of 39.4 years.

03

Which brands do Hankook Tire fans like most?

Hankook Tire fans show strongest brand affinity for Discount Tire (9.82×), Firestone Tires (36.47×), and Big O Tires (17.06×) over the country average.

04

Where do Hankook Tire fans live in United States?

Hankook Tire fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hankook Tire fans also like?

Beyond Hankook Tire itself, the audience over-indexes on Firestone Tires (36.47×), Big O Tires (17.06×), Falken Tires (27.27×), and Goodyear Tire and Rubber Company (18.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in United States

See Hankook Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hankook Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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