Rascasse Audience Intelligence

Ride quality Audience in United States

Name: Ride quality — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ride quality in United States — modelled from more than twelve digital signal sources. Ride quality has an estimated audience of 3,070,790 people in United States.

#5044among Topic in United States #343in Cars & Mobility

The average Ride quality fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, AutoZone, Used car, with strongest over-indexing on Discount Tire (4.85× the country average).

Demographically, the Ride quality audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ride quality fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ride quality profile in United States.

Audience size

3.1M

in United States

Gender

37.6%♀

62.4% male

Age

42.2

average years

Country rank

#10095

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ride quality fans

37.6% are female, 62.4% are male, average age 42.2.

Fig. 02

Gender split

37.6%

Female

62.4%

Male

Demographic split for Ride quality audience in United States
Metric	Value
Female	37.6%
Male	62.4%
Average age	42.2
Estimated audience size	3,070,790

Fig. 03

Age distribution

Age distribution of the Ride quality audience in United States
Age bracket	Share	%
16-19		16%
20-29		18%
30-39		16%
40-49		18%
50+		32%

Fig. 04

Worldwide distribution

61.8%

of the worldwide Ride quality audience comes from United States.

Worldwide audience distribution share by country for Ride quality
Country	Share
United States	61.8%
Canada	5.9%
United Kingdom	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ride quality audience in United States is strongest.

Fig. 05

Top regions by affinity

Ride quality fans by region: top regions in United States
#	Region	Reach	×
01	Arkansas	~30K	1.20×
02	Iowa	~30K	1.13×
03	Oklahoma	~40K	1.09×
04	Nevada	~30K	1.08×
05	Montana	~9K	1.08×
06	Utah	~30K	1.07×
07	Nebraska	~20K	1.07×
08	Louisiana	~40K	1.06×
09	New Hampshire	~10K	1.06×
10	Alaska	~7K	1.06×
11	Connecticut	~30K	1.05×
12	North Dakota	~7K	1.04×
13	Hawaii	~10K	1.03×
14	Rhode Island	~10K	1.03×
15	Oregon	~40K	1.02×
16	Mississippi	~30K	1.02×
17	Kansas	~20K	1.02×
18	Maine	~10K	1.02×
19	Vermont	~6K	1.02×
20	South Carolina	~50K	1.01×
21	New Mexico	~20K	1.01×
22	Idaho	~20K	1.01×
23	South Dakota	~7K	1.01×
24	Wisconsin	~50K	1.00×
25	West Virginia	~10K	1.00×
26	Delaware	~8K	1.00×
27	Tennessee	~60K	0.99×
28	Kentucky	~40K	0.99×
29	Washington, District of Columbia	~9K	0.99×
30	Minnesota	~40K	0.98×
31	Alabama	~40K	0.98×
32	Indiana	~50K	0.97×
33	Missouri	~50K	0.97×
34	Maryland	~50K	0.96×
35	Colorado	~50K	0.96×
36	Arizona	~60K	0.94×
37	Washington	~60K	0.93×
38	Massachusetts	~60K	0.93×
39	Michigan	~70K	0.92×
40	New Jersey	~70K	0.91×
41	Virginia	~70K	0.91×
42	Georgia	~80K	0.90×
43	Ohio	~80K	0.90×
44	North Carolina	~80K	0.90×
45	Pennsylvania	~90K	0.89×
46	Illinois	~90K	0.88×
47	Florida	~200K	0.83×
48	New York	~100K	0.83×
49	Texas	~200K	0.79×
50	California	~300K	0.75×

Affinity by region — Ride quality, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ride quality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ride quality audience
#	Interest	Category	×
01	Porsche Panamera	Cars & Mobility	12.12×
02	Mazda6	Cars & Mobility	12.12×
03	Michelin	Cars & Mobility	9.78×
04	Big O Tires	Shopping	9.56×
05	Plug-in hybrid	Cars & Mobility	6.83×
06	Honda Civic	Cars & Mobility	5.13×
07	Family car	Cars & Mobility	4.95×
08	Carcare	Cars & Mobility	4.94×
09	Discount Tire	Shopping	4.85×
10	Hatchback	Cars & Mobility	4.68×
11	Kia Motors	Cars & Mobility	3.82×
12	O'Reilly Auto Parts	Cars & Mobility	3.57×
13	Used Cars	Cars & Mobility	3.57×
14	Advance Auto Parts	Cars & Mobility	3.36×
15	Used car	Cars & Mobility	3.24×
16	AutoZone	Cars & Mobility	2.78×
17	Enterprise Rent-A-Car	Cars & Mobility	2.71×
18	Solar energy	Home & Garden	2.63×
19	CarGurus	Cars & Mobility	2.58×
20	SUVs	Cars & Mobility	2.00×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ride quality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ride quality audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.87×
Family Orientation	CONSERVATISM	1.80×
Patriotism	CONSERVATISM	1.75×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ride quality audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.76×
Creativity	OPEN	0.84×
Spirituality	BALANCE	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ride quality have in United States?

Ride quality has an estimated audience of 3,070,790 people in United States, concentrated in California and Texas.

What is the gender split and age of Ride quality fans?

37.6% of Ride quality fans are female, 62.4% are male, with an average age of 42.2 years.

Which brands do Ride quality fans like most?

Ride quality fans show strongest brand affinity for Discount Tire (4.85×), AutoZone (2.78×), and Used car (3.24×) over the country average.

Where do Ride quality fans live in United States?

Ride quality fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Ride quality fans also like?

Beyond Ride quality itself, the audience over-indexes on AutoZone (2.78×), Used car (3.24×), O'Reilly Auto Parts (3.57×), and Plug-in hybrid (6.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ride quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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