Ride quality Audience in United States
Ride quality has an estimated audience of 3,070,790 people in United States. 37.6% are female, 62.4% are male, average age 42.2. Top regions: California, Louisiana, Arkansas. Top brand affinities: MK, Hammock camping, Hipster, Northrop Grumman, Academy Award for Best Visual Effects.
The average Ride quality fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Louisiana, Arkansas. Top brand affinities include MK, Hammock camping, Hipster, with strongest over-indexing on MK (9.99× the country average). Demographically, the Ride quality audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Ride quality fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 42.2 |
| Estimated audience size | 3,070,790 |
Audience persona
The typical Ride quality fan in United States is more male, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for MK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,532 | 0.2× |
| Louisiana | 66,824 | 1.69× |
| Arkansas | 66,769 | 2.64× |
| Oklahoma | 65,297 | 1.91× |
| Texas | 59,339 | 0.22× |
| Tennessee | 59,259 | 0.96× |
| South Carolina | 58,835 | 1.27× |
| Indiana | 57,325 | 1.02× |
| Florida | 55,091 | 0.26× |
| Iowa | 54,407 | 2.15× |
| North Carolina | 53,303 | 0.58× |
| Ohio | 53,087 | 0.56× |
| Georgia | 52,871 | 0.56× |
| Michigan | 52,848 | 0.66× |
| Wisconsin | 52,566 | 1.14× |
| Arizona | 50,623 | 0.81× |
| Pennsylvania | 50,401 | 0.49× |
| Connecticut | 49,985 | 1.62× |
| Nevada | 49,639 | 1.67× |
| Oregon | 49,005 | 1.39× |
| Utah | 48,712 | 1.77× |
| Virginia | 48,397 | 0.65× |
| Maryland | 48,154 | 0.91× |
| New Jersey | 48,038 | 0.62× |
| Illinois | 47,273 | 0.46× |
| Minnesota | 46,966 | 1.07× |
| New York | 46,622 | 0.27× |
| Massachusetts | 46,484 | 0.77× |
| Washington | 45,376 | 0.74× |
| Colorado | 45,250 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 9.99× | Music & Radio |
| Hammock camping | 10.15× | Travel & Leisure |
| Hipster | 11.4× | Politics & Society |
| Northrop Grumman | 6.64× | Business & Career |
| Academy Award for Best Visual Effects | 12.24× | Movies & TV |
| Arrietty | 12.12× | Movies & TV |
| Historic site | 3.48× | Arts & Culture |
| N1 road (South Africa) | 3.18× | Travel & Leisure |
| Electrolyte | 3.59× | Health |
| The Perks of Being a Wallflower (film) | 5.07× | Movies & TV |
| Elsword | 12.12× | Games |
| Hog Hunting | 2.39× | Sports |
| Tipsy Elves | 6.8× | Shopping |
| Eden Lake | 5.33× | Movies & TV |
| Keith Stanfield | 4.12× | Movies & TV |
| Wikia | 2.13× | Internet & Social Media |
| Diane Sawyer | 5.53× | Movies & TV |
| Monogram | 2.28× | Home & Garden |
| Tuff Hedeman | 11.75× | Sports |
| UK garage | 3.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.77 |
| Quality Awareness | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.57 |
| Risk Appetite | THRILL | 1.32 |
| Career Orientation | POWER | 1.32 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.8% |
| Canada | 5.9% |
| United Kingdom | 5.1% |
See Ride quality audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ride quality have in United States?
Ride quality has an estimated audience of 3,070,790 people in United States, concentrated in California and Louisiana.
What is the gender split and age of Ride quality fans?
37.6% of Ride quality fans are female, 62.4% are male, with an average age of 42.2 years.
Which brands do Ride quality fans like most?
Ride quality fans show strongest brand affinity for MK (9.99×), Hammock camping (10.15×), and Hipster (11.4×) over the country average.
Where do Ride quality fans live in United States?
Ride quality fans in United States are most concentrated in California (reach 67,532), Louisiana (reach 66,824), and Arkansas (reach 66,769). These three regions account for the largest share of the active audience.
What other brands do Ride quality fans also like?
Beyond Ride quality itself, the audience over-indexes on Hammock camping (10.15×), Hipster (11.4×), Northrop Grumman (6.64×), and Academy Award for Best Visual Effects (12.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ride quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.