The Fog Audience in United States

The Fog logo

The Fog has an estimated audience of 559,565 people in United States. 46.4% are female, 53.6% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Parral, Chihuahua, Bank account, Who Wants to Be a Millionaire?, Nasal cavity.

The average The Fog fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Parral, Chihuahua, Bank account, with strongest over-indexing on Natural rubber (10.66× the country average). Demographically, the The Fog audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Fog fans

Demographic split for The Fog audience in United States
MetricValue
Female46.4%
Male53.6%
Average age45.4
Estimated audience size559,565

Audience persona

The typical The Fog fan in United States is balanced, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for The Fog in United States
RegionReachAffinity
California67,2501.09×
Texas47,1450.98×
Florida31,2380.82×
New York29,4950.94×
Ohio20,3171.18×
Pennsylvania19,8401.05×
Illinois19,2731.03×
North Carolina16,5700.98×
Michigan15,3381.05×
Georgia14,9320.87×
Washington13,2971.18×
Tennessee12,2001.09×
Virginia12,1260.89×
New Jersey11,6760.82×
Indiana11,3901.11×
Massachusetts10,8340.98×
Missouri10,1731.13×
Arizona9,9480.87×
Oregon9,4771.48×
Kentucky9,4661.35×
Colorado8,7080.99×
Minnesota8,6941.08×
Wisconsin8,5731.02×
Maryland7,8530.82×
South Carolina7,4990.89×
Oklahoma7,4261.2×
Louisiana6,7850.94×
Alabama6,7530.86×
Connecticut5,0750.9×
Arkansas4,8191.05×
Kansas4,7891.09×
Iowa4,7591.03×
Utah4,6570.93×
Nevada4,5130.83×
Mississippi4,2850.93×
Idaho3,0971.1×
West Virginia3,0631.18×
New Mexico2,9481.05×
Maine2,8211.41×
Nebraska2,6270.94×
New Hampshire2,4921.13×
Rhode Island1,9051.07×
Montana1,4330.92×
Hawaii1,3420.56×
Alaska1,3351.12×
Delaware1,2710.82×
Washington, District of Columbia1,2170.72×
Vermont1,0621.08×
South Dakota1,0320.8×
North Dakota8750.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fog audience
BrandAffinityCategory
Natural rubber10.66×Cars & Mobility
Parral, Chihuahua74.39×Travel & Leisure
Bank account7.41×Business & Career
Who Wants to Be a Millionaire?15.49×Movies & TV
Nasal cavity12.95×Health
Google Photos3.17×Technology & Electronics
Suhr Guitars23.36×Music & Radio
Collectable1.78×Kids & Family
Voltron: Legendary Defender17.78×Movies & TV
Jesse Plemons3.66×Movies & TV
Home staging5.3×Home & Garden
OpenJDK20×
Kendra Scott2.71×Fashion & Accessoires
Ian Bremmer14.2×Politics & Society
Bulacan13.21×Travel & Leisure
Elsword12.37×Games
Casely4.8×Shopping
Hocus Pocus3.49×Movies & TV
edureka26.35×Business & Career
3D printing1.82×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fog audience
TraitClusterScore
TravellingTHRILL3.59
Risk AppetiteTHRILL3.3
Sports ActivityPOWER3.16
Design AffinityPREMIUM2.57
SustainabilityBALANCE2.53
Luxury OrientationPREMIUM2.23

Worldwide distribution

Worldwide audience distribution share by country for The Fog
CountryShare
United States16.0%
Saudi Arabia10.4%
Philippines8.2%

See The Fog audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Fog have in United States?

The Fog has an estimated audience of 559,565 people in United States, concentrated in California and Texas.

What is the gender split and age of The Fog fans?

46.4% of The Fog fans are female, 53.6% are male, with an average age of 45.4 years.

Which brands do The Fog fans like most?

The Fog fans show strongest brand affinity for Natural rubber (10.66×), Parral, Chihuahua (74.39×), and Bank account (7.41×) over the country average.

Where do The Fog fans live in United States?

The Fog fans in United States are most concentrated in California (reach 67,250), Texas (reach 47,145), and Florida (reach 31,238). These three regions account for the largest share of the active audience.

What other brands do The Fog fans also like?

Beyond The Fog itself, the audience over-indexes on Parral, Chihuahua (74.39×), Bank account (7.41×), Who Wants to Be a Millionaire? (15.49×), and Nasal cavity (12.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.