Rascasse Audience Intelligence

The Fog Audience in United States

A data profile of the people who buy, follow and care about The Fog in United States — modelled from more than twelve digital signal sources. The Fog has an estimated audience of 549,919 people in United States.

#3013among Movie / TV Show / Series in United States#6451in Movies & TV

The average The Fog fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jamie Lee Curtis, Amtrak, Christopher Guest, with strongest over-indexing on Jamie Lee Curtis (138.46× the country average).

Demographically, the The Fog audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fog fan in United States is balanced, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Jamie Lee Curtis.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fog profile in United States.

Audience size
550K
in United States
Gender
46.4%♀
53.6% male
Age
45.4
average years
Country rank
#34648
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Fog viewers

46.4% are female, 53.6% are male, average age 45.4.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for The Fog audience in United States
MetricValue
Female46.4%
Male53.6%
Average age45.4
Estimated audience size549,919
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the The Fog audience in United States
Age bracketShare%
16-1915%
20-2910%
30-3912%
40-4920%
50+43%
Fig. 04

Worldwide distribution

14.8%

of the worldwide The Fog audience comes from United States.

Worldwide audience distribution share by country for The Fog
CountryShare
United States14.8%
Saudi Arabia9.9%
Philippines7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fog audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fog fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.45×
02Maine~3K1.40×
03Kentucky~9K1.33×
04West Virginia~3K1.23×
05Ohio~20K1.16×
06Washington~10K1.15×
07Alaska~1K1.15×
08Indiana~10K1.14×
09Oklahoma~7K1.14×
10Missouri~10K1.11×
11Idaho~3K1.10×
12Michigan~20K1.09×
13Vermont~1K1.09×
14California~70K1.08×
15Kansas~5K1.08×
16New Hampshire~2K1.08×
17Rhode Island~2K1.08×
18Arkansas~5K1.07×
19Tennessee~10K1.06×
20New Mexico~3K1.05×
21Minnesota~8K1.04×
22Pennsylvania~20K1.03×
23Wisconsin~9K1.03×
24Iowa~5K1.01×
25Montana~2K1.00×
26Mississippi~5K0.99×
27Illinois~20K0.97×
28Nebraska~3K0.97×
29Massachusetts~10K0.95×
30Colorado~8K0.94×
31Utah~5K0.94×
32Texas~40K0.93×
33Louisiana~7K0.93×
34Alabama~7K0.92×
35South Dakota~1K0.92×
36North Dakota~1K0.92×
37North Carolina~20K0.91×
38Arizona~10K0.91×
39Connecticut~5K0.91×
40Delaware~1K0.88×
41New York~30K0.87×
42Virginia~10K0.86×
43Nevada~5K0.86×
44South Carolina~7K0.85×
45Georgia~10K0.81×
46New Jersey~10K0.81×
47Maryland~8K0.81×
48Florida~30K0.79×
49Washington, District of Columbia~1K0.75×
50Hawaii~2K0.67×
Fig. 06

Affinity by region

Affinity by region — The Fog, United States
0.67×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fog audience
#·InterestCategoryAffinity×
01Jamie Lee CurtisMovies & TV138.46×
02Christopher GuestMovies & TV70.72×
03Indiana Jones (franchise)Movies & TV41.50×
04AmtrakCars & Mobility26.99×
05Valvoline Instant Oil ChangeCars & Mobility21.77×
06Malaysia AirlinesTravel & Leisure20.75×
07Midsomer MurdersMovies & TV20.14×
08Burj KhalifaTravel & Leisure20.00×
09Secret societyPolitics & Society16.67×
10Dennis QuaidMovies & TV16.54×
11The Day After TomorrowMovies & TV15.83×
12Melanie LynskeyMovies & TV14.46×
13Buffy the Vampire SlayerMovies & TV11.91×
14Berlin WallTravel & Leisure10.93×
15Minnesota WildSports8.81×
16Spirit HalloweenKids & Family7.98×
17The Lord of the RingsMovies & TV7.83×
18Firehouse SubsFood & Beverages7.43×
19Standup paddleboardingSports5.25×
20BeetlejuiceMovies & TV3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fog audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.11×
Risk AppetiteTHRILL2.46×
PatriotismCONSERVATISM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fog audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Social Media UsageJOY0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Fog have in United States?

The Fog has an estimated audience of 549,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Fog viewers?

46.4% of The Fog fans are female, 53.6% are male, with an average age of 45.4 years.

03

Which brands do The Fog fans like most?

The Fog fans show strongest brand affinity for Jamie Lee Curtis (138.46×), Amtrak (26.99×), and Christopher Guest (70.72×) over the country average.

04

Where do The Fog fans live in United States?

The Fog fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Fog fans also like?

Beyond The Fog itself, the audience over-indexes on Amtrak (26.99×), Christopher Guest (70.72×), Indiana Jones (franchise) (41.5×), and Valvoline Instant Oil Change (21.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Fog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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