Necromunda Audience in United States

Necromunda has an estimated audience of 650,884 people in United States. 35.4% are female, 64.6% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Pot roast, Horror punk, KSTP-TV, Home staging.
The average Necromunda fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Pot roast, Horror punk, with strongest over-indexing on Urban Outfitters (5.49× the country average). Demographically, the Necromunda audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Necromunda fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 33.1 |
| Estimated audience size | 650,884 |
Audience persona
The typical Necromunda fan in United States is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,597 | 0.87× |
| Texas | 47,656 | 0.85× |
| Florida | 32,554 | 0.74× |
| New York | 25,733 | 0.71× |
| Ohio | 21,892 | 1.09× |
| Washington | 21,850 | 1.67× |
| Illinois | 19,732 | 0.91× |
| Pennsylvania | 19,581 | 0.89× |
| Virginia | 17,038 | 1.07× |
| Michigan | 16,744 | 0.98× |
| North Carolina | 16,151 | 0.82× |
| Georgia | 14,824 | 0.74× |
| Oregon | 13,678 | 1.83× |
| Wisconsin | 13,020 | 1.33× |
| Massachusetts | 12,799 | 1× |
| Indiana | 12,325 | 1.04× |
| Colorado | 12,175 | 1.19× |
| Arizona | 11,711 | 0.88× |
| Minnesota | 11,278 | 1.21× |
| Missouri | 10,959 | 1.04× |
| Maryland | 10,958 | 0.98× |
| New Jersey | 10,871 | 0.66× |
| Tennessee | 10,654 | 0.82× |
| Kentucky | 8,403 | 1.03× |
| Utah | 8,146 | 1.4× |
| South Carolina | 7,841 | 0.8× |
| Alabama | 7,351 | 0.81× |
| Oklahoma | 7,142 | 0.99× |
| Connecticut | 6,410 | 0.98× |
| Iowa | 6,020 | 1.12× |
| Kansas | 5,980 | 1.17× |
| Nevada | 5,804 | 0.92× |
| Louisiana | 4,873 | 0.58× |
| Arkansas | 4,449 | 0.83× |
| Idaho | 4,250 | 1.3× |
| New Mexico | 3,381 | 1.04× |
| New Hampshire | 3,278 | 1.28× |
| Nebraska | 3,273 | 1× |
| Mississippi | 3,213 | 0.6× |
| Maine | 3,163 | 1.36× |
| West Virginia | 2,652 | 0.88× |
| Montana | 2,443 | 1.35× |
| Alaska | 1,713 | 1.23× |
| Hawaii | 1,583 | 0.57× |
| Washington, District of Columbia | 1,565 | 0.8× |
| North Dakota | 1,435 | 1.07× |
| Rhode Island | 1,428 | 0.69× |
| Vermont | 1,404 | 1.23× |
| South Dakota | 1,340 | 0.89× |
| Delaware | 1,278 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 5.49× | Shopping |
| Pot roast | 13× | Food & Beverages |
| Horror punk | 14.43× | Music & Radio |
| KSTP-TV | 9.56× | Movies & TV |
| Home staging | 6.34× | Home & Garden |
| JDSU | 3.58× | Business & Career |
| Car Seat Headrest | 18.53× | Music & Radio |
| Historic site | 3.68× | Arts & Culture |
| Edelbrock | 10.94× | Cars & Mobility |
| Vocal harmony | 3.5× | Music & Radio |
| Home equity | 1.51× | Home & Garden |
| Grinch | 3.04× | Movies & TV |
| Jaws | 4.1× | Movies & TV |
| nbc chicago | 4.05× | Movies & TV |
| Kierra Sheard | 13.22× | Music & Radio |
| Bank account | 1.64× | Business & Career |
| UK garage | 3.3× | Music & Radio |
| Bridget Jones: The Edge of Reason | 11.47× | Movies & TV |
| Personalised Gifts | 2.33× | Home & Garden |
| Monogram | 2.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.06 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Individualism | JOY | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Social Media Usage | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| United Kingdom | 9.9% |
| Germany | 8.5% |
See Necromunda audiences in other countries
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Frequently asked questions
How many fans does Necromunda have in United States?
Necromunda has an estimated audience of 650,884 people in United States, concentrated in California and Texas.
What is the gender split and age of Necromunda fans?
35.4% of Necromunda fans are female, 64.6% are male, with an average age of 33.1 years.
Which brands do Necromunda fans like most?
Necromunda fans show strongest brand affinity for Urban Outfitters (5.49×), Pot roast (13×), and Horror punk (14.43×) over the country average.
Where do Necromunda fans live in United States?
Necromunda fans in United States are most concentrated in California (reach 62,597), Texas (reach 47,656), and Florida (reach 32,554). These three regions account for the largest share of the active audience.
What other brands do Necromunda fans also like?
Beyond Necromunda itself, the audience over-indexes on Pot roast (13×), Horror punk (14.43×), KSTP-TV (9.56×), and Home staging (6.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Necromunda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.