Moonstruck Audience in United States
Moonstruck has an estimated audience of 800,537 people in United States. 42.5% are female, 57.5% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Hauptschule, Elsword, YouTube Red, Kendra Scott, Alaska.
The average Moonstruck fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hauptschule, Elsword, YouTube Red, with strongest over-indexing on Hauptschule (44.19× the country average). Demographically, the Moonstruck audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Moonstruck fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 36.3 |
| Estimated audience size | 800,537 |
Audience persona
The typical Moonstruck fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Hauptschule.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,604 | 1.17× |
| New York | 80,042 | 1.79× |
| Texas | 57,440 | 0.83× |
| Florida | 47,542 | 0.88× |
| New Jersey | 38,019 | 1.87× |
| Pennsylvania | 32,525 | 1.21× |
| Illinois | 31,082 | 1.17× |
| Ohio | 24,644 | 1× |
| Massachusetts | 22,852 | 1.45× |
| North Carolina | 21,174 | 0.88× |
| Georgia | 19,715 | 0.8× |
| Washington | 19,683 | 1.23× |
| Michigan | 19,385 | 0.93× |
| Virginia | 18,415 | 0.94× |
| Arizona | 14,562 | 0.89× |
| Oregon | 13,798 | 1.5× |
| Colorado | 13,705 | 1.09× |
| Maryland | 13,119 | 0.95× |
| Indiana | 12,965 | 0.89× |
| Tennessee | 12,735 | 0.79× |
| Wisconsin | 12,625 | 1.05× |
| Missouri | 12,185 | 0.94× |
| Minnesota | 12,080 | 1.05× |
| Connecticut | 10,544 | 1.31× |
| Kentucky | 9,389 | 0.94× |
| South Carolina | 9,313 | 0.77× |
| Louisiana | 8,167 | 0.79× |
| Utah | 7,555 | 1.05× |
| Oklahoma | 7,305 | 0.82× |
| Alabama | 6,958 | 0.62× |
| Nevada | 5,825 | 0.75× |
| Iowa | 5,623 | 0.85× |
| Kansas | 5,460 | 0.87× |
| Arkansas | 5,081 | 0.77× |
| Mississippi | 4,004 | 0.61× |
| New Mexico | 4,002 | 1× |
| Idaho | 3,933 | 0.98× |
| Maine | 3,792 | 1.32× |
| New Hampshire | 3,517 | 1.11× |
| Washington, District of Columbia | 3,449 | 1.43× |
| Nebraska | 3,345 | 0.83× |
| Rhode Island | 3,103 | 1.22× |
| Hawaii | 2,782 | 0.81× |
| West Virginia | 2,587 | 0.69× |
| Montana | 2,358 | 1.06× |
| Vermont | 2,084 | 1.48× |
| Delaware | 1,998 | 0.9× |
| Alaska | 1,272 | 0.74× |
| South Dakota | 1,135 | 0.61× |
| North Dakota | 987 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauptschule | 44.19× | Kids & Family |
| Elsword | 19.49× | Games |
| YouTube Red | 20× | Movies & TV |
| Kendra Scott | 2.99× | Fashion & Accessoires |
| Alaska | 1.69× | Travel & Leisure |
| Whataburger | 1.62× | Food & Beverages |
| Nebraska Cornhuskers football | 3.02× | Sports |
| Hooked on Phonics | 8.51× | Kids & Family |
| Hawes | 31.39× | Travel & Leisure |
| Nebraska | 1.96× | Travel & Leisure |
| Jingoism | 1.56× | Politics & Society |
| Jesse Plemons | 2.26× | Movies & TV |
| Head shaving | 16.43× | Beauty & Wellness |
| Home staging | 3.24× | Home & Garden |
| Macha | 7.07× | Food & Beverages |
| Jaws | 3.2× | Movies & TV |
| Hog Hunting | 1.94× | Sports |
| Home Delivery | 1.64× | Food & Beverages |
| Jeremy Riddle | 19.13× | Music & Radio |
| Brown County, Wisconsin | 7.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Spirituality | BALANCE | 1.43 |
| Creativity | OPEN | 1.37 |
| Travelling | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.0% |
| Japan | 6.0% |
| United Kingdom | 5.1% |
See Moonstruck audiences in other countries
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Frequently asked questions
How many fans does Moonstruck have in United States?
Moonstruck has an estimated audience of 800,537 people in United States, concentrated in California and New York.
What is the gender split and age of Moonstruck fans?
42.5% of Moonstruck fans are female, 57.5% are male, with an average age of 36.3 years.
Which brands do Moonstruck fans like most?
Moonstruck fans show strongest brand affinity for Hauptschule (44.19×), Elsword (19.49×), and YouTube Red (20×) over the country average.
Where do Moonstruck fans live in United States?
Moonstruck fans in United States are most concentrated in California (reach 102,604), New York (reach 80,042), and Texas (reach 57,440). These three regions account for the largest share of the active audience.
What other brands do Moonstruck fans also like?
Beyond Moonstruck itself, the audience over-indexes on Elsword (19.49×), YouTube Red (20×), Kendra Scott (2.99×), and Alaska (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Moonstruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.