Rascasse Audience Intelligence

Moonstruck Audience in United States

A data profile of the people who buy, follow and care about Moonstruck in United States — modelled from more than twelve digital signal sources. Moonstruck has an estimated audience of 888,791 people in United States.

#2080among Movie / TV Show / Series in United States#4713in Movies & TV

The average Moonstruck fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Winona Ryder, Jack Nicholson, Toni Collette, with strongest over-indexing on Winona Ryder (56.61× the country average).

Demographically, the Moonstruck audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moonstruck fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Winona Ryder.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moonstruck profile in United States.

Audience size
889K
in United States
Gender
42.5%♀
57.5% male
Age
36.3
average years
Country rank
#25609
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moonstruck viewers

42.5% are female, 57.5% are male, average age 36.3.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Moonstruck audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.3
Estimated audience size888,791
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Moonstruck audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Moonstruck audience comes from United States.

Worldwide audience distribution share by country for Moonstruck
CountryShare
United States41.5%
Germany5.6%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moonstruck audience in United States is strongest.

Fig. 05

Top regions by affinity

Moonstruck fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.37×
02New York~70K1.64×
03Oregon~10K1.45×
04Vermont~2K1.44×
05Massachusetts~20K1.35×
06Washington, District of Columbia~3K1.34×
07Maine~4K1.33×
08Connecticut~10K1.29×
09Rhode Island~3K1.27×
10Pennsylvania~30K1.19×
11Washington~20K1.15×
12New Hampshire~4K1.15×
13Illinois~30K1.09×
14California~90K1.07×
15Montana~2K1.04×
16Colorado~10K1.03×
17Utah~7K1.03×
18New Mexico~4K1.03×
19Minnesota~10K1.01×
20Wisconsin~10K0.99×
21Ohio~20K0.98×
22Delaware~2K0.97×
23Idaho~4K0.96×
24Maryland~10K0.94×
25Missouri~10K0.94×
26Virginia~20K0.91×
27Arizona~10K0.90×
28Kentucky~9K0.90×
29Michigan~20K0.89×
30Indiana~10K0.88×
31Kansas~6K0.88×
32Nebraska~4K0.88×
33Alaska~2K0.88×
34North Carolina~20K0.86×
35Iowa~6K0.86×
36Hawaii~3K0.86×
37Florida~50K0.84×
38Oklahoma~7K0.84×
39Tennessee~10K0.81×
40Arkansas~5K0.81×
41Louisiana~8K0.80×
42Texas~50K0.79×
43South Carolina~9K0.79×
44West Virginia~3K0.79×
45Nevada~6K0.78×
46Georgia~20K0.75×
47South Dakota~1K0.75×
48North Dakota~1K0.75×
49Mississippi~4K0.67×
50Alabama~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Moonstruck, United States
0.66×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moonstruck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moonstruck audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV84.68×
02Dumb and DumberMovies & TV62.93×
03Jack NicholsonMovies & TV59.86×
04Winona RyderMovies & TV56.61×
05ZoolanderMovies & TV52.46×
06The Big LebowskiMovies & TV47.63×
07Punch-Drunk LoveMovies & TV39.69×
08Sixteen CandlesMovies & TV38.04×
09DioramaKids & Family33.53×
10Donnie DarkoMovies & TV29.34×
11Twin PeaksMovies & TV24.79×
12Nicolas CageMovies & TV22.72×
13Model buildingKids & Family19.55×
14Melissa McCarthyMovies & TV18.73×
15Florida LotteryGames18.37×
16VuduInternet & Social Media17.30×
17Anna FarisMovies & TV16.08×
18Google VoiceTechnology & Electronics13.62×
19Sean PennMovies & TV13.26×
20MetaphysicsBusiness & Career6.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moonstruck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moonstruck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
Family OrientationCONSERVATISM2.46×
SustainabilityBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moonstruck audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moonstruck have in United States?

Moonstruck has an estimated audience of 888,791 people in United States, concentrated in California and New York.

02

What is the gender split and age of Moonstruck viewers?

42.5% of Moonstruck fans are female, 57.5% are male, with an average age of 36.3 years.

03

Which brands do Moonstruck fans like most?

Moonstruck fans show strongest brand affinity for Winona Ryder (56.61×), Jack Nicholson (59.86×), and Toni Collette (84.68×) over the country average.

04

Where do Moonstruck fans live in United States?

Moonstruck fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Moonstruck fans also like?

Beyond Moonstruck itself, the audience over-indexes on Jack Nicholson (59.86×), Toni Collette (84.68×), Dumb and Dumber (62.93×), and Twin Peaks (24.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Moonstruck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonstruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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