A data profile of the people who buy, follow and care about Goon in United States — modelled from more than twelve digital signal sources. Goon has an estimated audience of 2,049,226 people in United States.
The average Goon fan in United States is 42.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include st louis blues, Janie and Jack, Vegas Golden Knights, with strongest over-indexing on st louis blues (17.79× the country average).
Demographically, the Goon audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Goon fan in United States is more male, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for st louis blues.
The key figures that characterise the Goon profile in United States.
12.6% are female, 87.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 12.6% |
| Male | 87.4% |
| Average age | 42.6 |
| Estimated audience size | 2,049,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 25% |
Where the Goon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~5K | 1.32× | |
| 02 | New Mexico | ~10K | 1.31× | |
| 03 | Washington | ~50K | 1.23× | |
| 04 | North Dakota | ~5K | 1.20× | |
| 05 | Utah | ~20K | 1.19× | |
| 06 | South Dakota | ~5K | 1.15× | |
| 07 | Texas | ~200K | 1.09× | |
| 08 | Oregon | ~20K | 1.09× | |
| 09 | Connecticut | ~20K | 1.09× | |
| 10 | Idaho | ~10K | 1.09× | |
| 11 | California | ~200K | 1.08× | |
| 12 | Montana | ~6K | 1.08× | |
| 13 | Minnesota | ~30K | 1.07× | |
| 14 | Oklahoma | ~20K | 1.05× | |
| 15 | Nevada | ~20K | 1.05× | |
| 16 | Nebraska | ~10K | 1.05× | |
| 17 | Hawaii | ~8K | 1.05× | |
| 18 | Indiana | ~30K | 1.03× | |
| 19 | Kentucky | ~20K | 1.03× | |
| 20 | Georgia | ~60K | 1.02× | |
| 21 | Missouri | ~30K | 1.01× | |
| 22 | Colorado | ~30K | 1.01× | |
| 23 | North Carolina | ~60K | 1.00× | |
| 24 | Michigan | ~50K | 1.00× | |
| 25 | Iowa | ~20K | 1.00× | |
| 26 | Kansas | ~10K | 1.00× | |
| 27 | Massachusetts | ~40K | 0.99× | |
| 28 | New Hampshire | ~7K | 0.99× | |
| 29 | Maine | ~7K | 0.99× | |
| 30 | Virginia | ~40K | 0.98× | |
| 31 | Arizona | ~40K | 0.98× | |
| 32 | Maryland | ~30K | 0.98× | |
| 33 | Pennsylvania | ~60K | 0.97× | |
| 34 | Illinois | ~60K | 0.97× | |
| 35 | Ohio | ~50K | 0.96× | |
| 36 | West Virginia | ~8K | 0.96× | |
| 37 | New York | ~100K | 0.94× | |
| 38 | Arkansas | ~10K | 0.94× | |
| 39 | Wisconsin | ~30K | 0.93× | |
| 40 | Louisiana | ~20K | 0.93× | |
| 41 | Tennessee | ~30K | 0.90× | |
| 42 | Vermont | ~3K | 0.90× | |
| 43 | New Jersey | ~40K | 0.89× | |
| 44 | Alabama | ~20K | 0.87× | |
| 45 | Rhode Island | ~5K | 0.86× | |
| 46 | Florida | ~100K | 0.83× | |
| 47 | South Carolina | ~20K | 0.82× | |
| 48 | Mississippi | ~10K | 0.81× | |
| 49 | Delaware | ~4K | 0.81× | |
| 50 | Washington, District of Columbia | ~4K | 0.76× |
The strongest cross-interests of the Goon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Janie and Jack | Shopping | 19.74× | ||
| 02 | Calgary Flames | Sports | 18.63× | ||
| 03 | st louis blues | Sports | 17.79× | ||
| 04 | Connor McDavid | Sports | 13.70× | ||
| 05 | Vegas Golden Knights | Sports | 13.69× | ||
| 06 | Bodrum | Travel & Leisure | 12.99× | ||
| 07 | Wayne Gretzky | Sports | 11.87× | ||
| 08 | Toronto Maple Leafs | Sports | 11.41× | ||
| 09 | Sidney Crosby | Sports | 10.37× | ||
| 10 | Jeopardy! | Movies & TV | 8.25× | ||
| 11 | World Series | Sports | 6.16× | ||
| 12 | Seattle Mariners | Sports | 4.65× | ||
| 13 | St. Louis Cardinals | Sports | 4.05× | ||
| 14 | Aaron Rodgers | Sports | 3.95× | ||
| 15 | Real property | Home & Garden | 2.85× | ||
| 16 | Domino's Pizza | Food & Beverages | 2.68× | ||
| 17 | Pizza Hut | Food & Beverages | 2.67× | ||
| 18 | Subway | Food & Beverages | 2.27× | ||
| 19 | Mortgage loans | Business & Career | 2.18× | ||
| 20 | McDonald's | Food & Beverages | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.98× | |
| Pet Ownership | JOY | 1.73× | |
| Convenience Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.64× | |
| DIY Mentality | THRILL | 0.64× |
Goon has an estimated audience of 2,049,226 people in United States, concentrated in California and Texas.
12.6% of Goon fans are female, 87.4% are male, with an average age of 42.6 years.
Goon fans show strongest brand affinity for st louis blues (17.79×), Janie and Jack (19.74×), and Vegas Golden Knights (13.69×) over the country average.
Goon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Goon itself, the audience over-indexes on Janie and Jack (19.74×), Vegas Golden Knights (13.69×), Calgary Flames (18.63×), and Pizza Hut (2.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Goon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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