Rascasse Audience Intelligence

Goon Audience in Germany

A data profile of the people who buy, follow and care about Goon in Germany — modelled from more than twelve digital signal sources. Goon has an estimated audience of 264,696 people in Germany.

#1192among Movie / TV Show / Series in Germany#3225in Movies & TV

The average Goon fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maison Margiela, Steve Madden, Mila Kunis, with strongest over-indexing on Maison Margiela (20× the country average).

Demographically, the Goon audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goon fan in Germany is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Maison Margiela.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goon profile in Germany.

Audience size
265K
in Germany
Gender
87.7%♀
12.3% male
Age
37.7
average years
Country rank
#18939
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goon viewers

87.7% are female, 12.3% are male, average age 37.7.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Goon audience in Germany
MetricValue
Female87.7%
Male12.3%
Average age37.7
Estimated audience size264,696
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Goon audience in Germany
Age bracketShare%
16-1917%
20-2924%
30-3925%
40-4921%
50+12%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Goon audience comes from Germany.

Worldwide audience distribution share by country for Goon
CountryShare
United States43.5%
Japan7.4%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goon fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.28×
02Nordrhein-Westfalen~60K1.14×
03Bremen~2K1.08×
04Hessen~20K1.07×
05Niedersachsen~20K1.05×
06Brandenburg~8K1.04×
07Baden-Württemberg~30K0.97×
08Berlin~10K0.97×
09Bayern~40K0.96×
10Rheinland-Pfalz~10K0.96×
11Saarland~3K0.95×
12Hamburg~5K0.94×
13Mecklenburg-Vorpommern~4K0.93×
14Sachsen~10K0.92×
15Thüringen~5K0.90×
16Sachsen-Anhalt~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Goon, Germany
0.88×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goon audience
#·InterestCategoryAffinity×
01Swim diaperKids & Family45.18×
02Maison MargielaFashion & Accessoires20.00×
03Steve MaddenFashion & Accessoires20.00×
04Bob the BuilderMovies & TV20.00×
05Kim PossibleMovies & TV20.00×
06TeletubbiesKids & Family20.00×
07Wreck-It RalphMovies & TV20.00×
08Shaun the SheepMovies & TV17.10×
09Mila KunisMovies & TV15.15×
10Tate ModernArts & Culture13.95×
11Bikram YogaHealth12.30×
12Ugg bootsFashion & Accessoires11.72×
13vertbaudetFashion & Accessoires8.90×
14BassinetKids & Family8.66×
15Parental leaveKids & Family8.61×
16Powdered milkKids & Family7.47×
17AdoptionKids & Family7.30×
18Ernsting's familyShopping3.92×
19Baby foodKids & Family3.88×
20RossmannShopping3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goon audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.17×
SustainabilityBALANCE2.07×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goon audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Pet OwnershipJOY0.83×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goon have in Germany?

Goon has an estimated audience of 264,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goon viewers?

87.7% of Goon fans are female, 12.3% are male, with an average age of 37.7 years.

03

Which brands do Goon fans like most?

Goon fans show strongest brand affinity for Maison Margiela (20×), Steve Madden (20×), and Mila Kunis (15.15×) over the country average.

04

Where do Goon fans live in Germany?

Goon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Goon fans also like?

Beyond Goon itself, the audience over-indexes on Steve Madden (20×), Mila Kunis (15.15×), Bob the Builder (20×), and Parental leave (8.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Goon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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