Goon Audience in Germany
Goon has an estimated audience of 234,436 people in Germany. 87.7% are female, 12.3% are male, average age 37.7. Top brand affinities: JACK & JONES, Maison Margiela, Bikram Yoga, Bob the Builder, Steve Madden.
Top brand affinities include JACK & JONES, Maison Margiela, Bikram Yoga, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Goon audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Family Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Goon fans
| Metric | Value |
|---|---|
| Female | 87.7% |
| Male | 12.3% |
| Average age | 37.7 |
| Estimated audience size | 234,436 |
Audience persona
The typical Goon fan in Germany is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for JACK & JONES.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Maison Margiela | 20× | Fashion & Accessoires |
| Bikram Yoga | 15.8× | Health |
| Bob the Builder | 20× | Movies & TV |
| Steve Madden | 16.94× | Fashion & Accessoires |
| Swim diaper | 47.81× | Kids & Family |
| Mila Kunis | 12.56× | Movies & TV |
| Ugg boots | 11.42× | Fashion & Accessoires |
| limango | 8.31× | Shopping |
| Rossmann | 2.99× | Shopping |
| Parental leave | 5.82× | Kids & Family |
| Baby food | 3.95× | Kids & Family |
| Forrest Gump | 11.27× | Movies & TV |
| Bassinet | 7.98× | Kids & Family |
| Ernsting's family | 4.03× | Shopping |
| Fireman Sam | 11.28× | Movies & TV |
| vertbaudet | 7.76× | Fashion & Accessoires |
| Babymoov | 39.56× | Kids & Family |
| Shaun the Sheep | 11.56× | Movies & TV |
| Child care | 4.25× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.08 |
| Family Orientation | CONSERVATISM | 1.7 |
| Quality Awareness | PREMIUM | 1.5 |
| Travelling | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| Japan | 7.8% |
| Canada | 6.2% |
See Goon audiences in other countries
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Goon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.