Sturgis, South Dakota Audience in United States

Sturgis, South Dakota logo

Sturgis, South Dakota has an estimated audience of 812,477 people in United States. 26.0% are female, 74.0% are male, average age 48.7. Top regions: South Dakota, California, Texas. Top brand affinities: Israel, Writers Guild of America, Urban Outfitters, Gift registry, Governor of Michigan.

The average Sturgis, South Dakota fan in United States is 48.7 years old, more male, and lives primarily in South Dakota. The audience is concentrated in South Dakota, California, Texas. Top brand affinities include Israel, Writers Guild of America, Urban Outfitters, with strongest over-indexing on Israel (10.36× the country average). Demographically, the Sturgis, South Dakota audience skews more male with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Sturgis, South Dakota fans

Demographic split for Sturgis, South Dakota audience in United States
MetricValue
Female26.0%
Male74.0%
Average age48.7
Estimated audience size812,477

Audience persona

The typical Sturgis, South Dakota fan in United States is more male, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sturgis, South Dakota in United States
RegionReachAffinity
South Dakota31,75516.91×
California27,7910.31×
Texas24,7930.35×
Michigan22,6001.06×
Florida17,8320.32×
Indiana15,8101.07×
Illinois14,6050.54×
Colorado14,2721.11×
Minnesota14,2631.23×
Ohio12,3640.49×
New York11,0790.24×
Pennsylvania10,3990.38×
Wisconsin10,0910.83×
Missouri9,9860.76×
Iowa8,9841.34×
Washington8,7710.54×
North Carolina8,5570.35×
Arizona8,2460.5×
Tennessee7,7510.48×
Georgia7,3190.29×
Kentucky6,7390.66×
Nebraska6,6591.63×
Kansas6,1910.97×
Oklahoma6,0060.67×
Virginia5,7500.29×
Utah5,3580.74×
Oregon5,1910.56×
Massachusetts5,1070.32×
New Jersey4,9740.24×
Wyoming4,7223.92×
Montana4,5312.01×
South Carolina4,3820.36×
Louisiana4,1240.39×
Alabama4,1010.36×
North Dakota3,9182.35×
Nevada3,6510.46×
Idaho3,6260.89×
Arkansas3,5670.53×
Maryland3,4090.24×
Mississippi3,0360.45×
Connecticut2,0590.25×
New Mexico2,0580.5×
New Hampshire1,7220.54×
West Virginia1,5760.42×
Maine1,2200.42×
Hawaii8570.25×
Alaska6600.38×
Rhode Island6300.24×
Delaware5990.27×
Washington, District of Columbia5500.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sturgis, South Dakota audience
BrandAffinityCategory
Israel10.36×Travel & Leisure
Writers Guild of America66.21×Literature
Urban Outfitters3.8×Shopping
Gift registry17.43×Kids & Family
Governor of Michigan9.68×Politics & Society
Kennesaw State University16.69×Business & Career
Minnesota2.16×Travel & Leisure
Wok8.06×Food & Beverages
Hibachi9.58×Food & Beverages
Vocal harmony5.02×Music & Radio
Product design2.15×Business & Career
Goop5.81×Internet & Social Media
Google Home6.87×Technology & Electronics
N1 road (South Africa)4.35×Travel & Leisure
Keith Stanfield6.83×Movies & TV
UK garage5.68×Music & Radio
Grinch4×Movies & TV
Hipster9.22×Politics & Society
Jeep Wagoneer5.21×Cars & Mobility
El Paso County, Colorado11.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sturgis, South Dakota audience
TraitClusterScore
PatriotismCONSERVATISM3.19
Risk AppetiteTHRILL2.35
ExtroversionTHRILL1.53
Need for SecurityCONSERVATISM1.5
Pet OwnershipJOY1.4
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Sturgis, South Dakota
CountryShare
United States84.5%
Canada2.8%
United Kingdom2.8%

See Sturgis, South Dakota audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Sturgis, South Dakota have in United States?

Sturgis, South Dakota has an estimated audience of 812,477 people in United States, concentrated in South Dakota and California.

What is the gender split and age of Sturgis, South Dakota fans?

26.0% of Sturgis, South Dakota fans are female, 74.0% are male, with an average age of 48.7 years.

Which brands do Sturgis, South Dakota fans like most?

Sturgis, South Dakota fans show strongest brand affinity for Israel (10.36×), Writers Guild of America (66.21×), and Urban Outfitters (3.8×) over the country average.

Where do Sturgis, South Dakota fans live in United States?

Sturgis, South Dakota fans in United States are most concentrated in South Dakota (reach 31,755), California (reach 27,791), and Texas (reach 24,793). These three regions account for the largest share of the active audience.

What other brands do Sturgis, South Dakota fans also like?

Beyond Sturgis, South Dakota itself, the audience over-indexes on Writers Guild of America (66.21×), Urban Outfitters (3.8×), Gift registry (17.43×), and Governor of Michigan (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sturgis, South Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.