Recaro Audience in United States
Recaro has an estimated audience of 284,270 people in United States. 74.3% are female, 25.7% are male, average age 29.8. Top regions: California, Texas, Florida.
The average Recaro fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Recaro audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Demographics of Recaro fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 29.8 |
| Estimated audience size | 284,270 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,837 | 1.69× |
| Texas | 32,716 | 1.34× |
| Florida | 20,689 | 1.08× |
| New York | 14,000 | 0.88× |
| Michigan | 11,696 | 1.57× |
| Washington | 9,709 | 1.7× |
| North Carolina | 9,573 | 1.12× |
| Illinois | 9,244 | 0.98× |
| Georgia | 8,890 | 1.02× |
| Pennsylvania | 8,041 | 0.84× |
| Ohio | 7,536 | 0.86× |
| Arizona | 7,497 | 1.29× |
| New Jersey | 7,114 | 0.98× |
| Virginia | 6,910 | 1× |
| Tennessee | 6,206 | 1.09× |
| Colorado | 5,146 | 1.15× |
| Massachusetts | 5,096 | 0.91× |
| Indiana | 5,066 | 0.98× |
| Oregon | 4,491 | 1.38× |
| South Carolina | 4,236 | 0.99× |
| Missouri | 4,179 | 0.91× |
| Maryland | 4,098 | 0.84× |
| Wisconsin | 3,849 | 0.9× |
| Nevada | 3,432 | 1.25× |
| Alabama | 3,308 | 0.83× |
| Utah | 3,308 | 1.3× |
| Minnesota | 3,228 | 0.79× |
| Kentucky | 3,181 | 0.89× |
| Connecticut | 3,170 | 1.11× |
| Oklahoma | 2,938 | 0.93× |
| Kansas | 2,391 | 1.07× |
| Louisiana | 2,351 | 0.64× |
| Arkansas | 1,967 | 0.84× |
| Iowa | 1,847 | 0.79× |
| Idaho | 1,735 | 1.22× |
| Hawaii | 1,612 | 1.32× |
| New Mexico | 1,508 | 1.06× |
| Mississippi | 1,414 | 0.6× |
| New Hampshire | 1,234 | 1.1× |
| Nebraska | 1,126 | 0.79× |
| West Virginia | 990 | 0.75× |
| Maine | 807 | 0.79× |
| Rhode Island | 767 | 0.85× |
| Montana | 751 | 0.95× |
| Washington, District of Columbia | 653 | 0.76× |
| Delaware | 543 | 0.69× |
| South Dakota | 523 | 0.8× |
| Alaska | 507 | 0.83× |
| North Dakota | 467 | 0.8× |
| Vermont | 437 | 0.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.42 |
| Risk Appetite | THRILL | 2.39 |
| Family Orientation | CONSERVATISM | 2.35 |
| Need for Security | CONSERVATISM | 2.06 |
| Career Orientation | POWER | 1.84 |
| Early Adopter Mentality | POWER | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.1% |
| United States | 14.5% |
| Germany | 8.1% |
See Recaro audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Recaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.