Tmall Audience in United States

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Tmall has an estimated audience of 556,475 people in United States. 58.6% are female, 41.4% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Certified diabetes educator, Linn County, Iowa, Iowa Lottery, Algebra, Nationality.

The average Tmall fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Certified diabetes educator, Linn County, Iowa, Iowa Lottery, with strongest over-indexing on Certified diabetes educator (103.13× the country average). Demographically, the Tmall audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Tmall fans

Demographic split for Tmall audience in United States
MetricValue
Female58.6%
Male41.4%
Average age33.0
Estimated audience size556,475

Audience persona

The typical Tmall fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Certified diabetes educator.

Top regions in United States

Top regions ranked by reach for Tmall in United States
RegionReachAffinity
California137,6522.25×
New York67,9102.18×
Texas45,4430.95×
Florida34,0160.9×
Washington21,3111.91×
New Jersey19,9271.41×
Illinois18,9331.02×
Pennsylvania16,7020.89×
Virginia16,1531.19×
Massachusetts15,8471.45×
Georgia15,1250.88×
Ohio13,6680.8×
North Carolina12,1990.73×
Oregon12,0331.89×
Michigan11,3390.78×
Maryland10,1021.06×
Arizona8,0860.71×
Indiana7,9260.78×
Tennessee7,2050.65×
Colorado6,2570.71×
Missouri5,8240.65×
Wisconsin5,7650.69×
Connecticut5,7201.02×
Kentucky5,6680.81×
Nevada5,4441.01×
Minnesota5,2620.66×
Louisiana4,9390.69×
South Carolina4,9090.59×
Utah4,5290.91×
Alabama4,1520.53×
Washington, District of Columbia3,8812.32×
Oklahoma3,4250.55×
Kansas3,1420.72×
Hawaii3,0011.25×
Iowa2,7240.59×
Arkansas2,5470.56×
Mississippi2,5080.55×
West Virginia1,9230.74×
Idaho1,9120.69×
Alaska1,7711.49×
Montana1,5441×
New Mexico1,5430.55×
South Dakota1,5241.18×
North Dakota1,4841.3×
Delaware1,4750.96×
New Hampshire1,4630.67×
Wyoming1,4361.74×
Nebraska1,4320.51×
Rhode Island1,4120.8×
Maine1,4110.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tmall audience
BrandAffinityCategory
Certified diabetes educator103.13×Business & Career
Linn County, Iowa80.83×Travel & Leisure
Iowa Lottery16.01×Games
Algebra20×Business & Career
Nationality3.04×Politics & Society
Postgraduate Certificate in Education138.98×Business & Career
Natural rubber2.81×Cars & Mobility
Stanhope, County Durham356.35×Travel & Leisure
Home equity2.6×Home & Garden
Berenstain Bears10.4×Literature
Combat sport1.8×Sports
Vivian Campbell20×Music & Radio
Jersey (fabric)22.09×Fashion & Accessoires
Cam Ward3.75×Sports
Hector (musician)10.8×Music & Radio
Bugatti Chiron9.68×Cars & Mobility
Staycation2.56×Home & Garden
JDSU2.33×Business & Career
Georgia Southern Eagles football9.69×Sports
Delaware County, Pennsylvania8.16×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tmall audience
TraitClusterScore
MindfulnessBALANCE2.93
Luxury OrientationPREMIUM1.65
Design AffinityPREMIUM1.49
Early Adopter MentalityPOWER1.39
Healthy LifestyleBALANCE1.3
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Tmall
CountryShare
Japan45.3%
China11.0%
United States8.5%

See Tmall audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Tmall have in United States?

Tmall has an estimated audience of 556,475 people in United States, concentrated in California and New York.

What is the gender split and age of Tmall fans?

58.6% of Tmall fans are female, 41.4% are male, with an average age of 33.0 years.

Which brands do Tmall fans like most?

Tmall fans show strongest brand affinity for Certified diabetes educator (103.13×), Linn County, Iowa (80.83×), and Iowa Lottery (16.01×) over the country average.

Where do Tmall fans live in United States?

Tmall fans in United States are most concentrated in California (reach 137,652), New York (reach 67,910), and Texas (reach 45,443). These three regions account for the largest share of the active audience.

What other brands do Tmall fans also like?

Beyond Tmall itself, the audience over-indexes on Linn County, Iowa (80.83×), Iowa Lottery (16.01×), Algebra (20×), and Nationality (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tmall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.