Tmall Audience in United States
Tmall has an estimated audience of 556,475 people in United States. 58.6% are female, 41.4% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Cdiscount, C&A, Autism Awareness, Diabetes mellitus awareness, Astro (Malaysian satellite television).
The average Tmall fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cdiscount, C&A, Autism Awareness, with strongest over-indexing on Cdiscount (356.35× the country average). Demographically, the Tmall audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Tmall fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 33.0 |
| Estimated audience size | 556,475 |
Audience persona
The typical Tmall fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Cdiscount.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 137,652 | 2.25× |
| New York | 67,910 | 2.18× |
| Texas | 45,443 | 0.95× |
| Florida | 34,016 | 0.9× |
| Washington | 21,311 | 1.91× |
| New Jersey | 19,927 | 1.41× |
| Illinois | 18,933 | 1.02× |
| Pennsylvania | 16,702 | 0.89× |
| Virginia | 16,153 | 1.19× |
| Massachusetts | 15,847 | 1.45× |
| Georgia | 15,125 | 0.88× |
| Ohio | 13,668 | 0.8× |
| North Carolina | 12,199 | 0.73× |
| Oregon | 12,033 | 1.89× |
| Michigan | 11,339 | 0.78× |
| Maryland | 10,102 | 1.06× |
| Arizona | 8,086 | 0.71× |
| Indiana | 7,926 | 0.78× |
| Tennessee | 7,205 | 0.65× |
| Colorado | 6,257 | 0.71× |
| Missouri | 5,824 | 0.65× |
| Wisconsin | 5,765 | 0.69× |
| Connecticut | 5,720 | 1.02× |
| Kentucky | 5,668 | 0.81× |
| Nevada | 5,444 | 1.01× |
| Minnesota | 5,262 | 0.66× |
| Louisiana | 4,939 | 0.69× |
| South Carolina | 4,909 | 0.59× |
| Utah | 4,529 | 0.91× |
| Alabama | 4,152 | 0.53× |
| Washington, District of Columbia | 3,881 | 2.32× |
| Oklahoma | 3,425 | 0.55× |
| Kansas | 3,142 | 0.72× |
| Hawaii | 3,001 | 1.25× |
| Iowa | 2,724 | 0.59× |
| Arkansas | 2,547 | 0.56× |
| Mississippi | 2,508 | 0.55× |
| West Virginia | 1,923 | 0.74× |
| Idaho | 1,912 | 0.69× |
| Alaska | 1,771 | 1.49× |
| Montana | 1,544 | 1× |
| New Mexico | 1,543 | 0.55× |
| South Dakota | 1,524 | 1.18× |
| North Dakota | 1,484 | 1.3× |
| Delaware | 1,475 | 0.96× |
| New Hampshire | 1,463 | 0.67× |
| Wyoming | 1,436 | 1.74× |
| Nebraska | 1,432 | 0.51× |
| Rhode Island | 1,412 | 0.8× |
| Maine | 1,411 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cdiscount | 356.35× | Shopping |
| C&A | 80.83× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Astro (Malaysian satellite television) | 34.75× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Jonathan Rhys Meyers | 51.73× | Fashion & Accessoires |
| Singer-songwriter | 5.51× | Music & Radio |
| Taobao | 22.13× | Shopping |
| Group buying | 18.78× | Shopping |
| Income tax | 13.19× | Business & Career |
| PagSeguro | 138.83× | Technology & Electronics |
| Superman | 2.7× | Movies & TV |
| Anime and manga fandom | 6× | Literature |
| Daiso | 17.71× | Fashion & Accessoires |
| Toyota Crown | 20× | Cars & Mobility |
| BTS | 10.12× | Music & Radio |
| Avène | 20× | Beauty & Wellness |
| Eucerin | 20× | Beauty & Wellness |
| Tim Horton | 6.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.93 |
| Luxury Orientation | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.39 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 45.3% |
| China | 11.0% |
| United States | 8.5% |
See Tmall audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Tmall have in United States?
Tmall has an estimated audience of 556,475 people in United States, concentrated in California and New York.
What is the gender split and age of Tmall fans?
58.6% of Tmall fans are female, 41.4% are male, with an average age of 33.0 years.
Which brands do Tmall fans like most?
Tmall fans show strongest brand affinity for Cdiscount (356.35×), C&A (80.83×), and Autism Awareness (19.03×) over the country average.
Where do Tmall fans live in United States?
Tmall fans in United States are most concentrated in California (reach 137,652), New York (reach 67,910), and Texas (reach 45,443). These three regions account for the largest share of the active audience.
What other brands do Tmall fans also like?
Beyond Tmall itself, the audience over-indexes on C&A (80.83×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Astro (Malaysian satellite television) (34.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tmall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.