Rascasse Audience Intelligence

Travel Agent (magazine) Audience in United States

A data profile of the people who buy, follow and care about Travel Agent (magazine) in United States — modelled from more than twelve digital signal sources. Travel Agent (magazine) has an estimated audience of 620,071 people in United States.

The average Travel Agent (magazine) fan in United States is 46.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Air France, Malaysia Airlines, Singapore Airlines, with strongest over-indexing on Air France (236.69× the country average).

Demographically, the Travel Agent (magazine) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel Agent (magazine) fan in United States is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Air France.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Agent (magazine) profile in United States.

Audience size
620K
in United States
Gender
62.5%
37.5% male
Age
46.8
average years
Country rank
#32175
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Travel Agent (magazine)

62.5% are female, 37.5% are male, average age 46.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Travel Agent (magazine) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age46.8
Estimated audience size620,071
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Travel Agent (magazine) audience in United States
Age bracketShare%
16-195%
20-2912%
30-3919%
40-4929%
50+35%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Travel Agent (magazine) audience comes from United States.

Worldwide audience distribution share by country for Travel Agent (magazine)
CountryShare
United States23.3%
India10.6%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Agent (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel Agent (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K2.50×
02South Dakota~2K1.58×
03North Dakota~2K1.43×
04Wyoming~1K1.25×
05Colorado~10K1.24×
06Kansas~6K1.24×
07Alabama~10K1.20×
08Louisiana~10K1.20×
09Oregon~9K1.17×
10Texas~70K1.16×
11Mississippi~6K1.16×
12Maryland~10K1.13×
13South Carolina~10K1.13×
14Iowa~6K1.13×
15Georgia~20K1.12×
16Tennessee~10K1.12×
17Virginia~20K1.11×
18California~80K1.10×
19North Carolina~20K1.09×
20Florida~50K1.05×
21Missouri~10K1.02×
22Oklahoma~7K1.02×
23Ohio~20K1.00×
24New Jersey~20K1.00×
25Arkansas~5K0.99×
26Illinois~20K0.98×
27Rhode Island~2K0.98×
28Michigan~20K0.96×
29Hawaii~3K0.96×
30Minnesota~9K0.95×
31Kentucky~8K0.94×
32Pennsylvania~20K0.92×
33Nebraska~3K0.92×
34New Hampshire~2K0.91×
35Washington, District of Columbia~2K0.91×
36Indiana~10K0.90×
37Delaware~2K0.90×
38Arizona~10K0.89×
39Utah~5K0.89×
40New Mexico~3K0.88×
41Washington~10K0.86×
42Connecticut~6K0.86×
43Idaho~3K0.86×
44Alaska~1K0.86×
45Montana~2K0.85×
46Wisconsin~8K0.81×
47Nevada~5K0.80×
48Maine~2K0.80×
49West Virginia~2K0.79×
50Massachusetts~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Travel Agent (magazine), United States
0.78×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Agent (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Agent (magazine) audience
#·InterestCategoryAffinity×
01Malaysia AirlinesTravel & Leisure382.35×
02Air FranceTravel & Leisure236.69×
03Singapore AirlinesTravel & Leisure236.69×
04LufthansaTravel & Leisure155.33×
05EmiratesTravel & Leisure124.26×
06Turkish AirlinesTravel & Leisure110.46×
07British AirwaysTravel & Leisure24.85×
08United AirlinesTravel & Leisure17.75×
09Business classTravel & Leisure16.03×
10Delta Air LinesTravel & Leisure11.83×
11Air CanadaTravel & Leisure11.42×
12Single malt whiskyFood & Beverages10.36×
13FlightAwareTravel & Leisure8.59×
14EcotourismBusiness & Career8.42×
15American AirlinesTravel & Leisure8.15×
16Discount TireShopping6.72×
17Car rentalsCars & Mobility6.46×
18True DetectiveMovies & TV6.37×
19Hardware storeHome & Garden4.26×
20Theme parksTravel & Leisure3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Agent (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Agent (magazine) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.29×
Luxury OrientationPREMIUM2.91×
DIY MentalityTHRILL2.73×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Agent (magazine) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.71×
IndividualismJOY0.75×
ExtroversionTHRILL0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Travel Agent (magazine) have in United States?

Travel Agent (magazine) has an estimated audience of 620,071 people in United States, concentrated in New York and California.

02

What is the gender split and age of Travel Agent (magazine) fans?

62.5% of Travel Agent (magazine) fans are female, 37.5% are male, with an average age of 46.8 years.

03

Which brands do Travel Agent (magazine) fans like most?

Travel Agent (magazine) fans show strongest brand affinity for Air France (236.69×), Malaysia Airlines (382.35×), and Singapore Airlines (236.69×) over the country average.

04

Where do Travel Agent (magazine) fans live in United States?

Travel Agent (magazine) fans in United States are most concentrated in New York (reach ~90K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Travel Agent (magazine) fans also like?

Beyond Travel Agent (magazine) itself, the audience over-indexes on Malaysia Airlines (382.35×), Singapore Airlines (236.69×), Lufthansa (155.33×), and Emirates (124.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Agent (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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