Travel Agent (magazine) Audience in United States

Travel Agent (magazine) logo

Travel Agent (magazine) has an estimated audience of 656,635 people in United States. 62.5% are female, 37.5% are male, average age 46.8. Top regions: Texas, California, Florida. Top brand affinities: ICQ, Stamp collecting, Ipsos, Business English, Natural rubber.

The average Travel Agent (magazine) fan in United States is 46.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include ICQ, Stamp collecting, Ipsos, with strongest over-indexing on ICQ (118.43× the country average). Demographically, the Travel Agent (magazine) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Travel Agent (magazine) fans

Demographic split for Travel Agent (magazine) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age46.8
Estimated audience size656,635

Audience persona

The typical Travel Agent (magazine) fan in United States is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for ICQ.

Top regions in United States

Top regions ranked by reach for Travel Agent (magazine) in United States
RegionReachAffinity
Texas74,2751.32×
California59,4890.82×
Florida46,8701.05×
New York33,3700.91×
Georgia27,3261.35×
North Carolina26,0791.32×
Pennsylvania20,7810.94×
Illinois19,2170.88×
Ohio18,9600.94×
Michigan18,1841.06×
Virginia17,0741.07×
Tennessee16,0021.21×
New Jersey14,7160.88×
Maryland13,9821.24×
South Carolina13,1201.33×
Washington12,5830.96×
Arizona12,1270.9×
Alabama11,9931.31×
Louisiana11,9521.41×
Colorado11,7591.14×
Indiana11,4350.95×
Missouri11,4131.08×
Massachusetts10,5280.81×
Minnesota9,0410.96×
Wisconsin8,7610.89×
Oklahoma8,3991.15×
Kentucky8,2751.01×
Oregon7,8971.05×
Mississippi7,1911.33×
Arkansas5,9131.09×
Utah5,7710.98×
Kansas5,3921.04×
Connecticut5,3410.81×
Iowa5,2450.97×
Nevada5,1960.82×
Nebraska3,4091.04×
New Mexico3,0730.93×
Idaho3,0360.92×
New Hampshire2,5380.98×
Hawaii2,4470.87×
West Virginia2,3780.78×
Maine1,9340.82×
Washington, District of Columbia1,8310.93×
Delaware1,7330.96×
Montana1,6060.88×
North Dakota1,5661.16×
South Dakota1,3920.92×
Rhode Island1,3330.64×
Alaska1,0880.77×
Wyoming7940.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel Agent (magazine) audience
BrandAffinityCategory
ICQ118.43×Internet & Social Media
Stamp collecting15.37×Home & Garden
Ipsos46.43×Business & Career
Business English11.24×Business & Career
Natural rubber3.66×Cars & Mobility
Graham Greene10.14×Literature
Home equity2.91×Home & Garden
Emigrate (band)12.41×Music & Radio
ARCO3.64×Cars & Mobility
Colorado River8.08×Travel & Leisure
Israel2.6×Travel & Leisure
Elsword20×Games
Ub Iwerks36.06×Literature
Notre Dame Fighting Irish football5.69×Sports
Nationality2.24×Politics & Society
Nebraska Cornhuskers football3.64×Sports
Ipatinga87.05×Travel & Leisure
OpenJDK20×
Voter registration4.57×Politics & Society
Acoustic music4.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel Agent (magazine) audience
TraitClusterScore
Quality AwarenessPREMIUM7.52
Luxury OrientationPREMIUM4.54
Early Adopter MentalityPOWER4.25
SustainabilityBALANCE3.47
DIY MentalityTHRILL3.36
Risk AppetiteTHRILL2.97

Worldwide distribution

Worldwide audience distribution share by country for Travel Agent (magazine)
CountryShare
United States27.7%
United Kingdom6.1%
India5.6%

See Travel Agent (magazine) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Travel Agent (magazine) have in United States?

Travel Agent (magazine) has an estimated audience of 656,635 people in United States, concentrated in Texas and California.

What is the gender split and age of Travel Agent (magazine) fans?

62.5% of Travel Agent (magazine) fans are female, 37.5% are male, with an average age of 46.8 years.

Which brands do Travel Agent (magazine) fans like most?

Travel Agent (magazine) fans show strongest brand affinity for ICQ (118.43×), Stamp collecting (15.37×), and Ipsos (46.43×) over the country average.

Where do Travel Agent (magazine) fans live in United States?

Travel Agent (magazine) fans in United States are most concentrated in Texas (reach 74,275), California (reach 59,489), and Florida (reach 46,870). These three regions account for the largest share of the active audience.

What other brands do Travel Agent (magazine) fans also like?

Beyond Travel Agent (magazine) itself, the audience over-indexes on Stamp collecting (15.37×), Ipsos (46.43×), Business English (11.24×), and Natural rubber (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Agent (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.