Malaysian language Audience in United States

Malaysian language has an estimated audience of 1,143,682 people in United States. 57.4% are female, 42.6% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Utusan Malaysia, Group buying, Capital One, Google Maps, Malaysia.

The average Malaysian language fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Utusan Malaysia, Group buying, Capital One, with strongest over-indexing on Utusan Malaysia (845.59× the country average). Demographically, the Malaysian language audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Malaysian language fans

Demographic split for Malaysian language audience in United States
MetricValue
Female57.4%
Male42.6%
Average age33.1
Estimated audience size1,143,682

Audience persona

The typical Malaysian language fan in United States is more female, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Utusan Malaysia.

Top regions in United States

Top regions ranked by reach for Malaysian language in United States
RegionReachAffinity
California185,6321.48×
Texas116,7161.19×
New York85,4361.34×
Florida72,6250.94×
Illinois44,5901.17×
Pennsylvania40,2381.04×
Georgia39,3561.12×
Washington35,3881.54×
Virginia35,2701.27×
North Carolina32,9390.96×
New Jersey32,3461.11×
Massachusetts30,7061.36×
Ohio29,0340.82×
Michigan27,4770.92×
Arizona24,2351.04×
Maryland23,3951.19×
Indiana20,8471×
Tennessee20,3720.89×
Colorado19,7981.1×
Minnesota17,0131.04×
Missouri16,9560.92×
Wisconsin16,9510.99×
Utah16,4001.6×
Oregon16,2201.24×
South Carolina13,6230.79×
Alabama12,7240.8×
Connecticut12,5681.1×
Nevada12,2701.11×
Kentucky11,7760.82×
Oklahoma11,5020.91×
Louisiana10,5370.71×
Kansas8,3040.92×
Arkansas7,5880.81×
Iowa7,5740.8×
Hawaii7,4641.52×
Mississippi5,5520.59×
Idaho5,5350.96×
Nebraska5,4050.94×
Washington, District of Columbia5,3511.56×
New Mexico5,1640.9×
New Hampshire3,9940.89×
West Virginia3,5260.66×
Maine3,2240.79×
Rhode Island2,8750.79×
Alaska2,6391.08×
Delaware2,5750.82×
North Dakota1,8420.78×
Montana1,8400.58×
Vermont1,7240.86×
South Dakota1,5890.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malaysian language audience
BrandAffinityCategory
Utusan Malaysia845.59×News
Group buying37.34×Shopping
Capital One9.73×Business & Career
Google Maps9.19×Internet & Social Media
Malaysia25.29×Travel & Leisure
Enterprise Rent-A-Car12.57×Cars & Mobility
Bruce Willis14.58×Movies & TV
Indeed.com8.28×Business & Career
Cameron Diaz22.67×Movies & TV
DeviantArt12.15×Internet & Social Media
Eva Mendes24.38×Movies & TV
Kuala Lumpur36.18×Travel & Leisure
Antonio Banderas29.07×Movies & TV
Hanoi31.03×Travel & Leisure
Circle K10.2×Shopping
Khan Academy12.12×Business & Career
TVBS90.17×Movies & TV
Jollibee15.31×Food & Beverages
Horoscope13.08×Health
CarGurus8.16×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malaysian language audience
TraitClusterScore
Risk AppetiteTHRILL2.53
TravellingTHRILL2.43
Luxury OrientationPREMIUM2.32
SpiritualityBALANCE1.86
Urban LifestyleOPEN1.61
Early Adopter MentalityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Malaysian language
CountryShare
Malaysia40.6%
Philippines8.9%
United States6.5%

See Malaysian language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Malaysian language have in United States?

Malaysian language has an estimated audience of 1,143,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Malaysian language fans?

57.4% of Malaysian language fans are female, 42.6% are male, with an average age of 33.1 years.

Which brands do Malaysian language fans like most?

Malaysian language fans show strongest brand affinity for Utusan Malaysia (845.59×), Group buying (37.34×), and Capital One (9.73×) over the country average.

Where do Malaysian language fans live in United States?

Malaysian language fans in United States are most concentrated in California (reach 185,632), Texas (reach 116,716), and New York (reach 85,436). These three regions account for the largest share of the active audience.

What other brands do Malaysian language fans also like?

Beyond Malaysian language itself, the audience over-indexes on Group buying (37.34×), Capital One (9.73×), Google Maps (9.19×), and Malaysia (25.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.