Rascasse Audience Intelligence

Malaysian language Audience in United States

A data profile of the people who buy, follow and care about Malaysian language in United States — modelled from more than twelve digital signal sources. Malaysian language has an estimated audience of 1,143,682 people in United States.

#55among Language in United States#8209among Topic in United States#1285in Politics & Society

The average Malaysian language fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malaysia, Utusan Malaysia, Kuala Lumpur, with strongest over-indexing on Malaysia (29.88× the country average).

Demographically, the Malaysian language audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malaysian language fan in United States is more female, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Malaysia.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malaysian language profile in United States.

Audience size
1.1M
in United States
Gender
57.4%♀
42.6% male
Age
33.1
average years
Country rank
#21583
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaysian language fans

57.4% are female, 42.6% are male, average age 33.1.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Malaysian language audience in United States
MetricValue
Female57.4%
Male42.6%
Average age33.1
Estimated audience size1,143,682
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Malaysian language audience in United States
Age bracketShare%
16-1940%
20-2919%
30-3914%
40-4913%
50+13%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Malaysian language audience comes from United States.

Worldwide audience distribution share by country for Malaysian language
CountryShare
Malaysia40.6%
Philippines8.9%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malaysian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Malaysian language fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.46×
02Washington~30K1.44×
03Hawaii~7K1.39×
04California~200K1.36×
05Washington, District of Columbia~5K1.32×
06Massachusetts~30K1.26×
07Virginia~30K1.22×
08New York~80K1.21×
09Oregon~20K1.21×
10Texas~100K1.15×
11Illinois~40K1.13×
12Maryland~20K1.12×
13Georgia~40K1.08×
14New Jersey~30K1.07×
15Indiana~20K1.07×
16Minnesota~20K1.06×
17Nevada~10K1.06×
18Connecticut~10K1.05×
19Alaska~3K1.05×
20Pennsylvania~40K1.04×
21Arizona~20K1.03×
22Colorado~20K1.03×
23Wisconsin~20K1.03×
24Oklahoma~10K1.03×
25New Hampshire~4K0.98×
26Idaho~6K0.97×
27Vermont~2K0.97×
28North Carolina~30K0.96×
29Nebraska~5K0.96×
30Maine~4K0.96×
31Kansas~9K0.95×
32North Dakota~2K0.93×
33New Mexico~5K0.92×
34Delaware~3K0.92×
35Michigan~30K0.91×
36Missouri~20K0.91×
37Kentucky~10K0.91×
38Arkansas~9K0.91×
39Rhode Island~3K0.91×
40Florida~70K0.90×
41South Carolina~20K0.90×
42Tennessee~20K0.89×
43South Dakota~2K0.89×
44Iowa~8K0.88×
45Montana~3K0.88×
46West Virginia~5K0.86×
47Ohio~30K0.85×
48Louisiana~10K0.85×
49Alabama~10K0.82×
50Mississippi~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Malaysian language, United States
0.81×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malaysian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malaysian language audience
#·InterestCategoryAffinity×
01Utusan MalaysiaNews506.67×
02TVBSMovies & TV81.21×
03MalaysiaTravel & Leisure29.88×
04Kuala LumpurTravel & Leisure28.29×
05WeChatInternet & Social Media22.96×
06Burj KhalifaTravel & Leisure20.00×
07Malaysia AirlinesTravel & Leisure18.79×
08HanoiTravel & Leisure14.94×
09Group buyingShopping14.53×
10Web serverTechnology & Electronics10.50×
11MonarchyPolitics & Society9.40×
12BangkokTravel & Leisure9.10×
13HinduismPolitics & Society8.52×
14BuddhismHealth7.00×
15FedExBusiness & Career6.77×
16Renewable energyBusiness & Career4.02×
17Solar energyHome & Garden3.45×
187-ElevenShopping3.19×
19SubwayFood & Beverages2.62×
20Pizza HutFood & Beverages2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malaysian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malaysian language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.38×
TravellingTHRILL2.16×
Convenience OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malaysian language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Healthy LifestyleBALANCE0.70×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malaysian language have in United States?

Malaysian language has an estimated audience of 1,143,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malaysian language fans?

57.4% of Malaysian language fans are female, 42.6% are male, with an average age of 33.1 years.

03

Which brands do Malaysian language fans like most?

Malaysian language fans show strongest brand affinity for Malaysia (29.88×), Utusan Malaysia (506.67×), and Kuala Lumpur (28.29×) over the country average.

04

Where do Malaysian language fans live in United States?

Malaysian language fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Malaysian language fans also like?

Beyond Malaysian language itself, the audience over-indexes on Utusan Malaysia (506.67×), Kuala Lumpur (28.29×), TVBS (81.21×), and FedEx (6.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Malaysian language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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