Forest City Audience in United States

Forest City has an estimated audience of 284,126 people in United States. 54.7% are female, 45.3% are male, average age 41.7. Top regions: North Carolina, Florida, South Carolina. Top brand affinities: Planet Fitness, Bodrum, Hair Cuttery, Calgary Stampeders, Diaper bag.

The average Forest City fan in United States is 41.7 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, South Carolina. Top brand affinities include Planet Fitness, Bodrum, Hair Cuttery, with strongest over-indexing on Planet Fitness (3.31× the country average). Demographically, the Forest City audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Forest City fans

Demographic split for Forest City audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.7
Estimated audience size284,126

Audience persona

The typical Forest City fan in United States is balanced, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Forest City in United States
RegionReachAffinity
North Carolina51,3536.01×
Florida25,9941.35×
South Carolina18,5044.33×
Iowa18,4157.87×
California17,3500.56×
Pennsylvania12,2111.28×
Texas11,4760.47×
Illinois10,9301.15×
New York10,1060.64×
Ohio9,2201.05×
Arkansas7,4493.18×
Georgia5,6960.65×
Minnesota5,5681.37×
Tennessee5,0550.89×
Virginia3,9640.57×
Missouri3,8440.84×
Michigan3,6650.49×
Utah3,3431.31×
Washington3,1920.56×
New Jersey3,1860.44×
Arizona2,7150.47×
Massachusetts2,6760.48×
Indiana2,5580.49×
Colorado2,5160.56×
Wisconsin2,4970.58×
Maryland2,0590.42×
Alabama1,9400.49×
Oregon1,8110.56×
Connecticut1,7320.61×
Kentucky1,6480.46×
Oklahoma1,5080.48×
Louisiana1,5060.41×
Kansas1,3910.62×
Nevada1,3250.48×
Mississippi1,1850.51×
Nebraska1,1130.78×
South Dakota8891.35×
Maine8330.82×
Hawaii6980.57×
Washington, District of Columbia5690.67×
New Mexico5420.38×
Idaho5170.36×
New Hampshire4870.44×
West Virginia4780.36×
Montana3230.41×
Delaware3200.41×
Rhode Island3070.34×
Vermont2990.6×
Alaska2630.43×
North Dakota2470.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forest City audience
BrandAffinityCategory
Planet Fitness3.31×Sports
Bodrum17.51×Travel & Leisure
Hair Cuttery11.84×Beauty & Wellness
Calgary Stampeders33.87×Sports
Diaper bag4.17×Kids & Family
International education10.23×Business & Career
Lazada11.57×Fashion & Accessoires
Kuala Lumpur11.61×Travel & Leisure
Group buying7.1×Shopping
Livemusic2.49×Music & Radio
Disneyland Paris5.36×Travel & Leisure
Golf Channel2.7×Sports
Bob Evans6.35×Food & Beverages
Aaron Rodgers2.67×Sports
Best Buy1.66×Shopping
Hobby Lobby1.59×Home & Garden
Metaphysics2.26×Business & Career
Lace wig2.22×Beauty & Wellness
Fine-art photography3.11×Technology & Electronics
Carpentry2.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forest City audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Community OrientationOPEN1.74
Design AffinityPREMIUM1.44
Sports ActivityPOWER1.41
TravellingTHRILL1.34
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Forest City
CountryShare
Malaysia40.7%
United States24.5%
Germany5.1%

See Forest City audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Forest City have in United States?

Forest City has an estimated audience of 284,126 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Forest City fans?

54.7% of Forest City fans are female, 45.3% are male, with an average age of 41.7 years.

Which brands do Forest City fans like most?

Forest City fans show strongest brand affinity for Planet Fitness (3.31×), Bodrum (17.51×), and Hair Cuttery (11.84×) over the country average.

Where do Forest City fans live in United States?

Forest City fans in United States are most concentrated in North Carolina (reach 51,353), Florida (reach 25,994), and South Carolina (reach 18,504). These three regions account for the largest share of the active audience.

What other brands do Forest City fans also like?

Beyond Forest City itself, the audience over-indexes on Bodrum (17.51×), Hair Cuttery (11.84×), Calgary Stampeders (33.87×), and Diaper bag (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forest City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.