Rascasse Audience Intelligence

Forest City Target Market in United States

A data profile of the people who buy, follow and care about Forest City in United States — modelled from more than twelve digital signal sources. Forest City has an estimated audience of 262,087 people in United States.

#5355among Brand in United States#1755in Home & Garden

The average Forest City fan in United States is 38.1 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Iowa.

Top brand affinities include Hair Cuttery, Bob Evans, International education, with strongest over-indexing on Hair Cuttery (18.68× the country average).

Demographically, the Forest City audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forest City fan in United States is more female, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Hair Cuttery.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forest City profile in United States.

Audience size
262K
in United States
Gender
57.5%♀
42.5% male
Age
38.1
average years
Country rank
#51671
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Forest City

57.5% are female, 42.5% are male, average age 38.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Forest City audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.1
Estimated audience size262,087
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Forest City audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Forest City audience comes from United States.

Worldwide audience distribution share by country for Forest City
CountryShare
Malaysia43.6%
United States23.9%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forest City audience in United States is strongest.

Fig. 05

Top regions by affinity

Forest City customers by region in United States
#RegionReachAffinity×
01Iowa~20K10.01×
02North Carolina~40K5.54×
03South Carolina~20K4.14×
04Arkansas~6K2.81×
05Minnesota~6K1.44×
06Pennsylvania~10K1.38×
07Utah~3K1.34×
08Florida~20K1.30×
09South Dakota<1K1.25×
10Illinois~9K1.05×
11Ohio~8K0.95×
12Missouri~4K0.89×
13Maine<1K0.87×
14Tennessee~4K0.84×
15Nebraska~1K0.82×
16Vermont<1K0.82×
17Alaska<1K0.79×
18North Dakota<1K0.78×
19Hawaii<1K0.74×
20Washington, District of Columbia<1K0.74×
21Montana<1K0.73×
22Kansas~1K0.70×
23Delaware<1K0.70×
24Rhode Island<1K0.69×
25New Hampshire<1K0.68×
26West Virginia<1K0.67×
27Mississippi~1K0.66×
28Connecticut~2K0.64×
29Idaho<1K0.64×
30Georgia~5K0.62×
31Wisconsin~2K0.62×
32New Mexico<1K0.62×
33Oregon~2K0.60×
34New York~9K0.59×
35Colorado~2K0.59×
36Washington~3K0.58×
37Oklahoma~2K0.58×
38Virginia~4K0.57×
39Alabama~2K0.57×
40Nevada~1K0.57×
41Kentucky~2K0.56×
42Indiana~3K0.55×
43Louisiana~2K0.54×
44California~20K0.52×
45Michigan~4K0.51×
46Arizona~3K0.51×
47Massachusetts~3K0.51×
48Maryland~2K0.49×
49New Jersey~3K0.48×
50Texas~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Forest City, United States
0.44×1.00×10.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forest City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forest City audience
#·InterestCategoryAffinity×
01Mid Valley MegamallShopping53.16×
02Pavilion Kuala LumpurShopping49.81×
03Calgary StampedersSports36.91×
04MyanmarTravel & Leisure29.75×
05Drone racingSports22.94×
06Hair CutteryBeauty & Wellness18.68×
07SoundbarTechnology & Electronics17.86×
08International educationBusiness & Career14.90×
09Bob EvansFood & Beverages14.11×
10Kuala LumpurTravel & Leisure12.86×
11BodrumTravel & Leisure12.42×
12LazadaFashion & Accessoires8.38×
13Javier BardemMovies & TV5.88×
14Group buyingShopping5.66×
15Sport ClipsBeauty & Wellness5.13×
16MalaysiaTravel & Leisure4.28×
17New Year's EveHome & Garden3.50×
18Hilton WorldwideTravel & Leisure3.03×
19Planet FitnessSports1.78×
20Real estate brokerHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forest City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forest City audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.98×
Sports ActivityPOWER1.37×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forest City audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
CreativityOPEN0.91×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Forest City's target market in United States?

Forest City's target market in United States covers an estimated 262,087 people, concentrated in North Carolina and Florida.

02

What is the gender split and age of Forest City customers?

57.5% of the Forest City audience are female, 42.5% are male, with an average age of 38.1 years.

03

Which brands do Forest City fans like most?

Forest City fans show strongest brand affinity for Hair Cuttery (18.68×), Bob Evans (14.11×), and International education (14.9×) over the country average.

04

Where do Forest City fans live in United States?

Forest City fans in United States are most concentrated in North Carolina (reach ~40K), Florida (reach ~20K), and Iowa (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Forest City fans also like?

Beyond Forest City itself, the audience over-indexes on Bob Evans (14.11×), International education (14.9×), Calgary Stampeders (36.91×), and Myanmar (29.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Forest City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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