Rascasse Audience Intelligence

South African cuisine Audience in United States

A data profile of the people who buy, follow and care about South African cuisine in United States — modelled from more than twelve digital signal sources. South African cuisine has an estimated audience of 653,181 people in United States.

#62among Cuisine in United States#10327among Topic in United States#1701in Food & Beverages

The average South African cuisine fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Viola Davis, Malaysia, Vanessa Hudgens, with strongest over-indexing on Viola Davis (40.92× the country average).

Demographically, the South African cuisine audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South African cuisine fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Viola Davis.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South African cuisine profile in United States.

Audience size
653K
in United States
Gender
63.3%♀
36.7% male
Age
44.1
average years
Country rank
#31172
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South African cuisine fans

63.3% are female, 36.7% are male, average age 44.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for South African cuisine audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.1
Estimated audience size653,181
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the South African cuisine audience in United States
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4922%
50+33%
Fig. 04

Worldwide distribution

42.4%

of the worldwide South African cuisine audience comes from United States.

Worldwide audience distribution share by country for South African cuisine
CountryShare
United States42.4%
South Africa18.3%
United Kingdom12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South African cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

South African cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.35×
02Alaska~2K1.32×
03North Dakota~2K1.28×
04South Dakota~2K1.26×
05Montana~2K1.21×
06Rhode Island~2K1.13×
07Delaware~2K1.10×
08Maine~3K1.09×
09West Virginia~3K1.07×
10Hawaii~3K1.07×
11Washington, District of Columbia~2K1.07×
12Idaho~3K1.05×
13New Hampshire~3K1.04×
14New Mexico~3K1.01×
15Nebraska~3K1.01×
16Mississippi~5K1.00×
17Arkansas~5K0.98×
18Kansas~5K0.96×
19Iowa~5K0.95×
20Georgia~20K0.93×
21Oklahoma~7K0.93×
22Utah~5K0.93×
23Louisiana~8K0.92×
24Kentucky~8K0.92×
25Oregon~7K0.92×
26Connecticut~6K0.92×
27Nevada~6K0.91×
28Maryland~10K0.90×
29Alabama~8K0.90×
30South Carolina~9K0.89×
31Minnesota~8K0.89×
32Missouri~9K0.88×
33Colorado~9K0.88×
34Wisconsin~9K0.88×
35Washington~10K0.87×
36Indiana~10K0.87×
37Virginia~10K0.86×
38Tennessee~10K0.86×
39Massachusetts~10K0.86×
40North Carolina~20K0.84×
41Arizona~10K0.84×
42Michigan~10K0.82×
43Illinois~20K0.81×
44New Jersey~10K0.81×
45Pennsylvania~20K0.79×
46Ohio~20K0.79×
47New York~30K0.78×
48Florida~30K0.73×
49California~50K0.69×
50Texas~40K0.68×
Fig. 06

Affinity by region

Affinity by region — South African cuisine, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South African cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South African cuisine audience
#·InterestCategoryAffinity×
01TVBMovies & TV74.53×
02Viola DavisMovies & TV40.92×
03Arab cuisineFood & Beverages35.65×
04Vanessa HudgensMovies & TV28.38×
05Turkish cuisineFood & Beverages24.83×
06MalaysiaTravel & Leisure24.16×
07Daniel Dae KimMovies & TV24.01×
08Steven YeunMovies & TV18.72×
09Priyanka ChopraMovies & TV16.97×
10BaiduInternet & Social Media14.23×
11Back to the FutureMovies & TV13.06×
12Michelle YeohMovies & TV12.27×
13Afro-textured hairBeauty & Wellness11.68×
14Arabic coffeeFood & Beverages11.17×
15Raising Cane's Chicken FingersFood & Beverages6.22×
16CruisesTravel & Leisure2.90×
17VeganismFood & Beverages2.40×
18Stand-up comedyMovies & TV2.38×
19RecipesFood & Beverages1.84×
20CookingFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South African cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South African cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.26×
Price SensitivityPREMIUM1.50×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South African cuisine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
SustainabilityBALANCE0.81×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South African cuisine have in United States?

South African cuisine has an estimated audience of 653,181 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South African cuisine fans?

63.3% of South African cuisine fans are female, 36.7% are male, with an average age of 44.1 years.

03

Which brands do South African cuisine fans like most?

South African cuisine fans show strongest brand affinity for Viola Davis (40.92×), Malaysia (24.16×), and Vanessa Hudgens (28.38×) over the country average.

04

Where do South African cuisine fans live in United States?

South African cuisine fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do South African cuisine fans also like?

Beyond South African cuisine itself, the audience over-indexes on Malaysia (24.16×), Vanessa Hudgens (28.38×), Arab cuisine (35.65×), and Turkish cuisine (24.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See South African cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South African cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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