South African cuisine Audience in United States

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South African cuisine has an estimated audience of 653,181 people in United States. 63.3% are female, 36.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Voltron: Legendary Defender, South Asian cuisine, Staycation, Regional styles of Mexican music, Bunga bunga.

The average South African cuisine fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voltron: Legendary Defender, South Asian cuisine, Staycation, with strongest over-indexing on Voltron: Legendary Defender (46.54× the country average). Demographically, the South African cuisine audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of South African cuisine fans

Demographic split for South African cuisine audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.1
Estimated audience size653,181

Audience persona

The typical South African cuisine fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Voltron: Legendary Defender.

Top regions in United States

Top regions ranked by reach for South African cuisine in United States
RegionReachAffinity
California42,3870.59×
Texas27,8200.5×
Florida24,4830.55×
New York23,1410.63×
Georgia19,2240.96×
Illinois13,3690.61×
North Carolina10,1520.52×
Virginia10,0560.63×
Pennsylvania9,8900.45×
Ohio8,5790.43×
Michigan8,2350.48×
Massachusetts8,0490.63×
Washington7,8570.6×
Maryland7,7820.69×
New Jersey7,4860.45×
Arizona6,1360.46×
Missouri5,7680.55×
Colorado5,7460.56×
Tennessee5,4720.42×
South Carolina5,4330.55×
Mississippi5,2050.97×
Kentucky5,1920.63×
Alabama5,0260.55×
Louisiana5,0140.6×
Indiana4,9630.42×
Arkansas4,6240.86×
Wisconsin4,5510.46×
Oklahoma4,5220.62×
West Virginia4,2971.41×
Alaska4,2883.07×
Oregon4,2420.57×
Utah4,2170.72×
Kansas3,9690.77×
Idaho3,9681.21×
Minnesota3,7950.41×
Hawaii3,7911.35×
Iowa3,7680.7×
Connecticut3,7500.57×
Montana3,7382.06×
South Dakota3,6902.44×
North Dakota3,5932.68×
New Hampshire3,5411.38×
Wyoming3,4763.59×
Nebraska3,4671.06×
New Mexico3,4491.05×
Nevada3,4380.54×
Rhode Island3,4191.64×
Maine3,4171.46×
Vermont3,3632.93×
Delaware3,0621.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South African cuisine audience
BrandAffinityCategory
Voltron: Legendary Defender46.54×Movies & TV
South Asian cuisine21.39×Food & Beverages
Staycation7.44×Home & Garden
Regional styles of Mexican music5.73×Music & Radio
Bunga bunga125.38×Politics & Society
National Paralympic Committee27.02×Sports
97-1 The Eagle Rocks85.11×Music & Radio
Kenneth Copeland Ministries15.44×Politics & Society
Nationality1.7×Politics & Society
Product design1.56×Business & Career
Natural rubber1.63×Cars & Mobility
Bank account1.94×Business & Career
Kansas1.64×Travel & Leisure
Enrique Hernández (baseball)8.48×Sports
Mothercare1.84×Kids & Family
Iron Man (film)2.69×Movies & TV
Nebraska Cornhuskers football2.01×Sports
Hayward, California5.71×Travel & Leisure
Historic site2.22×Arts & Culture
Home staging2.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South African cuisine audience
TraitClusterScore
IndulgenceJOY1.7
Community OrientationOPEN1.38
Price SensitivityPREMIUM1.36
Pet OwnershipJOY1.35
Healthy LifestyleBALANCE1.33
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for South African cuisine
CountryShare
United States42.4%
South Africa18.3%
United Kingdom12.0%

See South African cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does South African cuisine have in United States?

South African cuisine has an estimated audience of 653,181 people in United States, concentrated in California and Texas.

What is the gender split and age of South African cuisine fans?

63.3% of South African cuisine fans are female, 36.7% are male, with an average age of 44.1 years.

Which brands do South African cuisine fans like most?

South African cuisine fans show strongest brand affinity for Voltron: Legendary Defender (46.54×), South Asian cuisine (21.39×), and Staycation (7.44×) over the country average.

Where do South African cuisine fans live in United States?

South African cuisine fans in United States are most concentrated in California (reach 42,387), Texas (reach 27,820), and Florida (reach 24,483). These three regions account for the largest share of the active audience.

What other brands do South African cuisine fans also like?

Beyond South African cuisine itself, the audience over-indexes on South Asian cuisine (21.39×), Staycation (7.44×), Regional styles of Mexican music (5.73×), and Bunga bunga (125.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South African cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.