South African cuisine Audience in United States

South African cuisine logo

South African cuisine has an estimated audience of 653,181 people in United States. 63.3% are female, 36.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Back to the Future, Feyenoord, Priyanka Chopra, Malaysia, Viola Davis.

The average South African cuisine fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Back to the Future, Feyenoord, Priyanka Chopra, with strongest over-indexing on Back to the Future (46.54× the country average). Demographically, the South African cuisine audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of South African cuisine fans

Demographic split for South African cuisine audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.1
Estimated audience size653,181

Audience persona

The typical South African cuisine fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for South African cuisine in United States
RegionReachAffinity
California42,3870.59×
Texas27,8200.5×
Florida24,4830.55×
New York23,1410.63×
Georgia19,2240.96×
Illinois13,3690.61×
North Carolina10,1520.52×
Virginia10,0560.63×
Pennsylvania9,8900.45×
Ohio8,5790.43×
Michigan8,2350.48×
Massachusetts8,0490.63×
Washington7,8570.6×
Maryland7,7820.69×
New Jersey7,4860.45×
Arizona6,1360.46×
Missouri5,7680.55×
Colorado5,7460.56×
Tennessee5,4720.42×
South Carolina5,4330.55×
Mississippi5,2050.97×
Kentucky5,1920.63×
Alabama5,0260.55×
Louisiana5,0140.6×
Indiana4,9630.42×
Arkansas4,6240.86×
Wisconsin4,5510.46×
Oklahoma4,5220.62×
West Virginia4,2971.41×
Alaska4,2883.07×
Oregon4,2420.57×
Utah4,2170.72×
Kansas3,9690.77×
Idaho3,9681.21×
Minnesota3,7950.41×
Hawaii3,7911.35×
Iowa3,7680.7×
Connecticut3,7500.57×
Montana3,7382.06×
South Dakota3,6902.44×
North Dakota3,5932.68×
New Hampshire3,5411.38×
Wyoming3,4763.59×
Nebraska3,4671.06×
New Mexico3,4491.05×
Nevada3,4380.54×
Rhode Island3,4191.64×
Maine3,4171.46×
Vermont3,3632.93×
Delaware3,0621.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South African cuisine audience
BrandAffinityCategory
Back to the Future46.54×Movies & TV
Feyenoord125.38×Sports
Priyanka Chopra28.4×Movies & TV
Malaysia19.91×Travel & Leisure
Viola Davis29.79×Movies & TV
Arab cuisine41.99×Food & Beverages
Turkish cuisine28.13×Food & Beverages
Afro-textured hair15.54×Beauty & Wellness
Vanessa Hudgens22.81×Movies & TV
Baidu27.02×Internet & Social Media
FC Bayern Munich8.48×Sports
Michelle Yeoh21.7×Movies & TV
Daniel Dae Kim19.47×Movies & TV
TVB85.11×Movies & TV
Steven Yeun15.44×Movies & TV
Cumbia9.24×Music & Radio
Gloria Estefan12.75×Music & Radio
South Africa6.19×Travel & Leisure
Sofía Vergara6.82×Movies & TV
Capital One2.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South African cuisine audience
TraitClusterScore
IndulgenceJOY1.7
Community OrientationOPEN1.38
Price SensitivityPREMIUM1.36
Pet OwnershipJOY1.35
Healthy LifestyleBALANCE1.33
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for South African cuisine
CountryShare
United States42.4%
South Africa18.3%
United Kingdom12.0%

See South African cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does South African cuisine have in United States?

South African cuisine has an estimated audience of 653,181 people in United States, concentrated in California and Texas.

What is the gender split and age of South African cuisine fans?

63.3% of South African cuisine fans are female, 36.7% are male, with an average age of 44.1 years.

Which brands do South African cuisine fans like most?

South African cuisine fans show strongest brand affinity for Back to the Future (46.54×), Feyenoord (125.38×), and Priyanka Chopra (28.4×) over the country average.

Where do South African cuisine fans live in United States?

South African cuisine fans in United States are most concentrated in California (reach 42,387), Texas (reach 27,820), and Florida (reach 24,483). These three regions account for the largest share of the active audience.

What other brands do South African cuisine fans also like?

Beyond South African cuisine itself, the audience over-indexes on Feyenoord (125.38×), Priyanka Chopra (28.4×), Malaysia (19.91×), and Viola Davis (29.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South African cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.